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People Data Labs vs ZoomInfo

Both stand on b2b contact data providers. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

People Data Labs

Free plan APISelf-hostedWeb

Choose People Data Labs if your team needs API-based person or company enrichment and can work within its credit model. The free plan offers up to 100 monthly credits but obscures person contact data; Pro starts at $98 a month for 350 credits per month and includes contact data and premium fields.

Visit People Data Labs

ZoomInfo

Free plan APIExtensionWeb

Choose ZoomInfo if your team needs B2B contact and company data together with sales, marketing, or account-based workflows. Its permanent free plan offers a way to start, while paid plan pricing requires a request and the trial is usage-limited.

Visit ZoomInfo

The facts

People Data LabsZoomInfo
Free planYesYes
Open sourceNoNot published
Runs onAPI, Self-hosted, WebAPI, Extension, Web
Lowest paid planPro: $98 a monthFree or on request
Plans published157
MakerPeople Data LabsZoomInfo
Websitepeopledatalabs.comzoominfo.com
On b2b contact data providers#3 of 77#1 of 77

People Data Labs: what it does well

  • Provides API access to person and company data products.
  • Person Enrichment accepts several supported profile inputs.
  • Company Dataset describes more than 23.8 million global companies.
  • Lists direct-dial and intent data.
  • Integrations include Make, Zapier, Snowflake and Salesforce.

What to know first

  • Free plan is limited to 100 credits per month.
  • Free person contact data values are obscured.
  • Pro starts at $98 a month.
  • Listed platform is API access.

ZoomInfo: what it does well

  • Data coverage includes 500M+ contacts and 100M+ companies.
  • Supports prospecting, intent, account insights, routing, and CRM enrichment.
  • Native integrations with Salesforce, HubSpot, and Microsoft Dynamics 365.
  • MCP server connects Claude, ChatGPT, and custom agents to its data.
  • Permanent free plan and a no-credit-card trial are available.

What to know first

  • Paid plan pricing is available on request.
  • The trial typically lasts 7 days and has usage limits.
  • Features and credits vary across the listed plans.

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