Ostira is web-based lead follow-up software for independent real estate agents. It replies to incoming leads by text and email, learns a lead’s budget, timeline, and area through conversation, qualifies the lead, and books showings. Agents can enter leads manually or import a CSV, while retaining ownership and export access to their contacts. Pipeline automation and drip campaigns support later follow-up. Ostira checks outgoing messages for Fair Housing concerns, blocks flagged wording before sending, and suggests a rewrite. Financing, offers, and other sensitive questions pause the conversation and return to the agent with a suggested draft reply. The service identifies itself as an AI assistant when a lead asks. Its privacy policy describes TLS and AES-256 encryption, United States SOC 2-certified hosting, and removal of personally identifiable information before AI processing. A free plan allows 10 AI replies monthly; paid plans are listed at $149.00 USD per month after a 14-day trial.
Who it is for
It suits independent real estate agents who want automated lead replies, qualification, follow-up, and showing booking through the web. It also fits agents needing Fair Housing checks and contact export.
What is good
- Replies by text and email
- Learns budget, timeline, and area
- Books showings automatically
- Fair Housing wording checks
- Contacts remain exportable
What to know first
- Free plan limits replies to 10 monthly
- Does not call leads
- Paid plans cost $149.00 USD monthly
Verdict
Ostira combines lead conversations, qualification, compliance checks, and showing booking in one web service. The free allowance is limited, while full plans are priced at $149.00 USD per month after the trial.
Ostira plans and pricing
All plansCompared on real estate CRM software
- Free plan
- No
- Automated follow-up
- Yes
