Mi.Coach

Mi.Coach is an AI sales-coaching platform for Spanish-speaking sellers who work with buyers in multiple languages. It fits solo reps wanting disciplined practice as well as managers tracking a team’s progress. Choose it when recorded-call feedback and multilingual roleplay matter more than broad integrations.

Overview

Mi.Coach combines analysis of real conversations with simulated selling practice. Upload an audio or video call or pitch to receive a timestamped transcript, comments on effective and weak moments, suggested rewrites for phrases, and a downloadable report. That workflow turns a completed conversation into specific coaching material, although the Free plan permits just one real-call analysis.

The product is aimed at Spanish-speaking teams selling across languages, including to English-speaking buyers. Its simulator supports Spanish, English, and Italian. Mi.Coach identifies Dr. Agustín Rosa as founder and CEO; his background includes a PhD in Social Communication and more than 20 years working with executives, entrepreneurs, and sales teams.

Key features

The simulator provides 19 sales scenarios and live buyer interruptions. Reps can rehearse discovery, objections, pricing, and closing instead of repeating a fixed script. English practice goes further than content review: pronunciation is scored word by word, while pacing, pauses, fluency, and intonation are analyzed. That is particularly useful for sellers who need clearer delivery in English; users focused on a single language may gain less from the multilingual catalog.

Manager tools show rep progress, organization invitations, team DISC profiles, and before-and-after comparisons. These views support an ongoing coaching program and make the higher plans more suitable for teams than for individuals. There are no described user-facing third-party integrations; Microsoft Azure, Supabase, and OpenAI or Azure OpenAI are named as infrastructure and processing providers.

Traffic uses TLS 1.3, stored data is encrypted with AES-256, and row-level security separates user and organization data. Uploaded media follows a 90-day retention policy and can be deleted in account settings. Communication data is not used to train AI models or shared with third parties for marketing, and users can request access, export, or deletion.

Pricing

Free — free, billed Forever. You receive 10 AI credits each month, catalog roleplays, one real-call analysis, and a DISC profile, with no credit card required. It is a sensible way to assess the coaching approach, but the low credit allowance and single call review constrain regular use.

Founder — $20 a month, billed Monthly. Annual billing is $200 a year, giving two months free. The plan raises capacity to 120 AI credits monthly and adds all 19 sales scenarios, real-call analysis, PDF reports, and full history. It suits an individual seller who needs repeatable practice and archived reviews.

Startup — $50 a month, billed Monthly. The annual option is $500 a year, also two months free. With 360 AI credits monthly, call analysis and simulator access, eight dedicated labs, live interruptions, a weekly practice cadence, and priority support, it is designed for teams selling in English. It costs more than Founder but adds structured team practice and support.

PRO — $99 a month, billed Monthly. Annual billing is $990 a year with two months free. The 1,200-credit allowance, custom scenarios, priority processing, before-and-after comparison, and everything in Startup target organizations needing high volume and tailored exercises. Enterprise uses custom pricing on request for teams of 10 or more, adding a manager dashboard, organization provisioning, assisted onboarding, and centralized billing.

Platforms

Mi.Coach runs on the web. A browser-based service is convenient across desktop setups, but the published platform coverage does not include dedicated mobile apps.

Who it's for

The Founder plan is the natural fit for solo sellers; Startup addresses teams selling in English; Enterprise is intended for organizations of at least 10 people. Spanish-speaking revenue teams that also sell in English or Italian benefit most from the language and pronunciation coverage. Buyers requiring documented third-party connections should look elsewhere because no user-facing integrations are described.

Pros and cons

• Pros: Recorded-call analysis produces transcripts, moment-specific feedback, rewrites, and reports; 19 scenarios and live interruptions create varied practice; pronunciation and delivery scoring supports English selling; manager comparisons and progress views support team coaching; TLS 1.3, AES-256, row-level security, and user deletion controls address common data concerns.
• Cons: The Free plan allows only 10 credits monthly and one real-call analysis; custom scenarios and priority processing require PRO; Enterprise pricing requires a demo; web-only access may not suit users seeking native mobile apps; no user-facing integrations are described.

Alternatives

SalesRoleplay is a better pick when broad platform coverage, including mobile, desktop, API, and Linux, matters and a free plan with 10 AI roleplay sessions per month and three pre-built personas is sufficient.

Outdoo AI suits buyers wanting a free roleplay allowance measured in 60 minutes and 24/5 support. Shiken is preferable for unlimited recording and transcription, a 30-day history, and five AI summaries monthly on its free plan. Convin fits teams seeking call auditing and quality-management workflows. Exec suits organizations wanting courses and programs alongside roleplay. Hyperbound offers 45 prebuilt AI roleplays and example scorecards. SalePlay is aimed at prospecting practice with free minutes, personalized prospects, follow-ups, and call analytics. Steerio is the alternative for deal intelligence, diagnosis, and coaching questions rather than primarily conversational practice.

Browse the Sales Coaching Software list for more options.

Verdict

Mi.Coach is a strong choice for Spanish-speaking solo sellers and teams that need both real-call critique and multilingual, interruption-driven practice, with manager tracking for growth. The main reasons to look elsewhere are its web-only delivery, limited Free allowance, lack of described integrations, and custom Enterprise pricing.