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Trata AI
What Trata AI is
Trata AI is a conversation coaching platform for automotive dealership teams in sales, BDC, F&I, and service. It captures and analyzes customer interactions from phone, web, and in-person channels, with AI call recordings, keyword tracking, scoring against custom rubrics, and performance analytics. Listed coaching agents cover floor sales, BDC, recovery, F&I, representative onboarding, and service advising. The platform includes coaching guidance, scorecards, manager dashboards, and CRM integrations, with listed connections including RingCentral, CallRail, Vonage, VinSolutions, DealerSocket, Tekion, and CDK Global. Starter includes one user, a 15-minute sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecards, and five LinkedIn profile extracts. Pro lists unlimited users, scenarios, personas, and practice sessions, with limits of 2,000 minutes of conversation intelligence and 500 minutes of coaching and roleplay. Enterprise adds live call monitoring, real-time alerts, mobile app support, API access, and dedicated success support. It lists Android, iOS, web, and API access. A free plan is listed; paid pricing is available on request.
Who it suits
Trata AI is intended for automotive dealership teams across sales, BDC, F&I, and service. Its listed coaching agents and analytics may suit teams seeking interaction scoring and staff coaching.
What it does well
- Covers phone, web, and in-person interactions
- Offers coaching agents across dealership roles
- Includes custom-rubric conversation scoring
- Lists CRM and other integrations
- Free plan is listed
What to know first
- Starter is limited to one user
- Starter includes 10 recordings with AI feedback
- Pro minutes are capped at 2,000 and 500
- Paid pricing is available on request
Limits
Starter includes one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecard, and five LinkedIn profile extracts. Pro lists up to 2,000 minutes of AI Conversation Intelligence and up to 500 minutes of AI Coaching and Roleplay.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | 15-minute AI Sparring Session · 1 User · 2 Pre-Built Scenarios and Personas · 10 Recordings with AI Feedback & Scorecard · 5 LinkedIn Profile Extracts · Unlimited Practice Calls (within session time limits) | On request |
| Enterprise | Everything in Pro · Unlimited Roleplay & Scenario Creation · Live Call Monitoring & Real-Time Alerts · Mobile App Support · Enterprise Integrations & API Access · Dedicated Success Manager & White-Glove Support | On request |
| Pro | Up to 2000 mins of AI Conversation Intelligence · Up to 500 mins of AI Coaching and Roleplay · Unlimited Users · Basic CRM or ATS Integrations | On request |
As trata.ai lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit trata.ai.
- Choose the free plan or contact the company about pricing.
- Select a plan: Starter, Pro, or Enterprise.
- Use the listed Android, iOS, or web platform, or connect through the API where available.
- For Enterprise support, contact [email protected] or [email protected].
Verdict
Trata AI brings interaction analysis and role-specific coaching together for dealership teams. Compare the plan limits with your expected usage, and request pricing for paid plans.
Questions
Is Trata AI free?
A free plan is listed. The pricing note also says pricing is on request.
What platforms does Trata AI support?
Trata AI lists Android, iOS, web, and API platforms.
What does the Starter plan include?
Starter lists one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecard, and five LinkedIn profile extracts.
What are the Pro plan's usage limits?
Pro lists up to 2,000 minutes of AI Conversation Intelligence and up to 500 minutes of AI Coaching and Roleplay.
Which integrations are listed?
Listed integrations include RingCentral, CallRail, Weave, Vonage, Google Calendar, Xtime, TimeHighway, VinSolutions, DealerSocket, Tekion, Elead, CDK Global, ShopMonkey, Slack, Zapier, and Microsoft Teams.
What does Enterprise add?
Enterprise lists live call monitoring, real-time alerts, mobile app support, enterprise integrations and API access, a dedicated success manager, and white-glove support.
Facts from Trata AI's own pages
- Agents
- Its listed AI agents include floor sales, BDC, recovery, F&I, rep onboarding, and service advisor coaches. · trata.ai, 3 Oct 2026
- Audience
- The platform is built for automotive dealership teams across F&I, sales, BDC, and service. · trata.ai, 3 Oct 2026
- Call analysis
- Features include AI call recordings, keyword tracking, conversation scoring against custom rubrics, and performance analytics. · trata.ai, 3 Oct 2026
- Enterprise features
- The Enterprise plan lists live call monitoring, real-time alerts, phone, web, and field conversation scoring, Trata Shadow mobile app support, and API access. · trata.ai, 3 Oct 2026
- Headquarters
- Dover, Delaware, USA · trata.ai, 28 Sept 2026
- Headquarters address
- The contact page lists 8 The Green, Ste A, Dover, USA 19901. · trata.ai, 3 Oct 2026
- Integrations
- The site lists RingCentral, CallRail, Weave, Vonage, Google Calendar, Xtime, TimeHighway, VinSolutions, DealerSocket, Tekion, Elead, CDK Global, ShopMonkey, Slack, Zapier, and Microsoft Teams. · trata.ai, 3 Oct 2026
- Privacy and security
- The privacy policy says the company uses industry-standard practices to protect personal data and does not guarantee absolute security. · trata.ai, 3 Oct 2026
- Privacy rights
- The privacy policy describes GDPR and California privacy rights and directs users to [email protected] for related requests. · trata.ai, 3 Oct 2026
- Product
- Trata AI describes itself as an AI conversation coach for dealerships that captures and analyzes phone, web, and in-person customer interactions. · trata.ai, 3 Oct 2026
- Pro plan limits
- The Pro plan lists up to 2,000 minutes of AI Conversation Intelligence and up to 500 minutes of AI Coaching and Roleplay, with unlimited users, scenarios, personas, and practice sessions. · trata.ai, 3 Oct 2026
- Starter plan limits
- The Starter plan lists one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecard, and five LinkedIn profile extracts. · trata.ai, 3 Oct 2026
- Support
- The Enterprise plan includes a dedicated success manager and white-glove support; the contact page lists [email protected] and [email protected]. · trata.ai, 3 Oct 2026
Where Trata AI stands on Freedom251
- Sales Coaching Software#9 of 26