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Exec

What Exec is
Exec is a training platform for teams practicing work conversations and developing skills through AI roleplays, call scoring, and coaching. Roleplays use custom scenarios and configurable characters, with immediate feedback for practice that can include high-stakes conversations. For recorded calls, customizable rubrics surface skill gaps and coaching opportunities. Those results can prompt targeted roleplays so representatives can rehearse scenarios related to identified gaps. The platform also includes courses, structured programs, a Knowledge Hub, and live one-to-one coaching. Exec serves revenue teams and people and learning teams working on sales readiness, employee training, leadership development, and compliance certification. It says it works with Gong, Chorus, Zoom, Microsoft Teams, and other major call recording platforms. A free plan and a 14-day trial are listed; paid pricing starts at $20/user/mo (annual). Exec states that it is SOC 2 Type II and SOC 3 certified, encrypts sensitive data at rest and data in transit with TLS 1.2+, and does not use customer data to train or improve AI models.
Who it suits
Exec suits revenue teams practicing sales conversations and reviewing calls, as well as people and learning teams running employee training, leadership development, or compliance certification.
What it does well
- Custom roleplays provide immediate feedback.
- Call scoring uses customizable rubrics.
- Scoring can queue targeted AI roleplays.
- Includes courses and live one-to-one coaching.
- Free plan and 14-day trial listed.
What to know first
- Starter requires a 5-seat minimum.
- Professional requires a 15-seat minimum.
- Active content retention is configurable.
- Deleted content has standard 30-day retention.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free Plan | up to 3 basic seats · up to 2 courses · up to 5 programs · 5 roleplay sessions per user/year · 500 one-time platform credits | Free |
| Starter | annually · 5 full-seat minimum · up to 50 basic seats · up to 10 courses · up to 5 programs · 5 GB Knowledge Hub storage · 500 credits per full seat/month · 10 roleplay sessions per user/month · up to 50 custom scenarios | $20 a month |
| Professional | annually · 15 full-seat minimum · up to 200 basic seats · up to 50 courses · unlimited programs · 50 GB Knowledge Hub storage · 750 credits per full seat/month · unlimited roleplays · unlimited custom scenarios | $39 a month |
| Enterprise | annually · custom seats · unlimited courses, programs, storage, roleplays and scenarios · 1,000 credits per full seat/month · SSO/SAML/OIDC · SCIM · RBAC · API access · custom integrations | On request |
As exec.com lists them, read 14 Oct 2026. The maker's own page has the final word.
Exec is a conversation-training platform for revenue, people, and learning teams that want practice linked to call review and coaching. Its strongest case is the path from scored calls to targeted roleplays; seat minimums and limited roleplay allowances make the lower paid tiers a careful fit rather than an easy default.
Overview
Exec brings together AI roleplays, call scoring, and learning tools. Teams can create scenarios with configurable characters and get immediate feedback, while recorded calls are evaluated against customizable rubrics to surface skill gaps. The useful distinction is that call scoring can queue roleplays for those specific gaps, making practice more responsive to observed needs than a library of generic exercises.
Courses, structured programs, a Knowledge Hub, and live one-to-one coaching broaden the platform beyond sales readiness. AI coaching guidance, scorecards, development plans, and manager dashboards provide further support for coaching and follow-through. Exec says it integrates with Gong, Chorus, Zoom, Microsoft Teams, and other major call-recording platforms.
Exec states that it is SOC 2 Type II and SOC 3 certified, logically isolates customer data, and does not use it to train or improve AI models. Sensitive data is encrypted at rest, and data in transit uses TLS 1.2+. Deleted content has standard 30-day retention; active-content retention is configurable. Those controls matter to teams working with recorded employee or customer conversations.
Key features
- AI roleplays: Custom scenarios and configurable characters let teams shape practice around high-stakes conversations. Immediate feedback supports individual rehearsal, though the number of sessions depends on the plan.
- Call scoring and coaching loop: Customizable rubrics assess recorded calls and identify coaching opportunities. The ability to route detected gaps into related roleplays is Exec’s clearest practical advantage for teams that want review to lead to practice.
- Learning and management tools: Courses, programs, a Knowledge Hub, live one-to-one coaching, scorecards, development plans, and manager dashboards suit organized training efforts, not only ad hoc roleplay.
- Integrations: Exec says it works with Gong, Chorus, Zoom, Microsoft Teams, and other major recording platforms, giving teams using those services a way to connect call review with training.
Pricing
Exec uses a freemium model, with a free plan and a 14-day trial. The paid starting price is $20/user/mo (annual). The plan terms make seat minimums and practice quotas central to choosing a tier.
- Free Plan — free: Up to 3 basic seats, 2 courses, 5 programs, 5 roleplay sessions per user/year, and 500 one-time credits. It gives a small team room to try the learning setup, but the annual per-user roleplay cap is too tight for regular practice.
- Starter — $20 a year, billed annually: A 5-seat minimum, up to 50 basic seats, 10 courses, 5 programs, 5 GB of Knowledge Hub storage, and 10 roleplay sessions per user/month. It is the lower-cost paid entry for teams with moderate practice needs; the monthly session ceiling may constrain frequent coaching cycles.
- Professional — $39 a year, billed annually: A 15-seat minimum, up to 200 basic seats, 50 courses, 50 GB of Knowledge Hub storage, and unlimited roleplay sessions. This is the more suitable tier for larger teams that need sustained practice and more course capacity, but its higher minimum excludes small groups that do not need 15 seats.
- Enterprise — custom pricing, billed annually: Custom seats, unlimited basic seats, courses, and roleplay sessions, plus custom integrations. It fits organizations needing scale or tailored integrations; its custom price calls for a direct budget assessment.
The published plan terms make the seat floor especially important: Starter begins at five seats and Professional at 15. Support features such as priority support, a named customer success representative, and custom onboarding appear among plan features or add-ons, so they should not be assumed to accompany every tier.
Platforms
Exec is available on web and through an API. That suits teams building around a browser-based platform or connecting it programmatically, but the stated platform coverage does not include dedicated mobile or desktop apps.
Who it's for
Exec is best suited to revenue teams that want call assessments to inform roleplay, and to people and learning teams managing employee training, leadership development, or compliance certification. It is a stronger fit when structured courses, coaching, and manager oversight matter alongside conversation practice. Solo users and small teams seeking frequent roleplay may find the free allowance or paid seat minimums restrictive.
Pros and cons
- Pro: Scored calls can trigger targeted AI roleplays, connecting feedback to practical follow-up rather than leaving skill gaps as observations.
- Pro: Courses, programs, a Knowledge Hub, and one-to-one coaching support learning beyond sales roleplay.
- Pro: Stated security certifications, data isolation, encryption, and configurable active-content retention address concerns around sensitive recordings.
- Con: The free plan allows only 5 roleplay sessions per user/year, limiting its usefulness for ongoing training.
- Con: Paid plans require at least five seats, rising to 15 for Professional, which can make the platform a poor fit for small teams.
- Con: Starter caps roleplay at 10 sessions per user/month; teams needing unlimited practice must move to Professional.
Alternatives
- Sales Coaching Software is a broader category to explore if you want to compare coaching platforms before choosing a specific product.
- SalesRoleplay is worth considering if you want AI roleplay with a free allowance of 10 sessions monthly and broad platform coverage including mobile, desktop, and web.
- Outdoo AI may suit a buyer looking for a free AI roleplay allowance measured in 60 minutes of credits.
- Shiken is an alternative if recording and transcription are the priority; its free plan includes unlimited recording and transcription, 30-day history, and 5 AI summaries per month.
- Convin is a candidate for teams focused on manual QA, flexible call-auditing templates, and automated audit workflows.
- Hyperbound offers 45 prebuilt AI roleplays and example scorecards on its free plan, making it a possible choice for teams seeking ready-made practice.
- Mi.Coach may appeal to a small team wanting a free plan with 10 AI credits per month and one real call analysis.
- SalePlay is another option for buyers comparing sales conversation and coaching software.
- Steerio is another option for buyers comparing sales conversation and coaching software.
Verdict
Choose Exec if your team wants call scoring to lead directly into relevant practice and needs training tools beyond roleplay. The connected coaching loop is its main reason to stand out; the strongest reason to look elsewhere is the seat floor, especially if you are a small team or need more practice than Starter’s monthly cap allows.
Verdict
Exec links conversation practice with call review, training content, and coaching. A free plan and 14-day trial are listed, with paid pricing starting at $20/user/mo (annual).
Facts from Exec's own pages
- AI data use
- Exec says customer data is not used to train or improve its AI models. · exec.com, 14 Oct 2026
- AI roleplays
- Users practice voice conversations with adaptive AI personas, custom scenarios and immediate feedback. · exec.com, 14 Oct 2026
- API
- The REST API is an Enterprise capability according to Exec's pricing and launch announcement. · exec.com, 14 Oct 2026
- Audience
- Exec serves revenue teams as well as people and learning teams with sales readiness, employee training, leadership development, and compliance certification. · exec.com, 3 Oct 2026
- Call-recorder integrations
- G2's product profile names Gong, Chorus and Fireflies as call-scoring integrations. · g2.com, 14 Oct 2026
- Call scoring
- The platform analyzes recorded customer conversations against customizable rubrics to expose skill gaps and coaching opportunities. · exec.com, 14 Oct 2026
- Certification
- Administrators can set certification gates, issue certificates and configure expiration and renewal tracking. · exec.com, 14 Oct 2026
- Coaching loop
- Call scoring can queue targeted AI roleplays so representatives can practice scenarios related to detected gaps. · exec.com, 3 Oct 2026
- Company
- The site identifies the company as Exec Holdings, Inc. and lists an address in Covina, California; its about page names Sean Linehan and Nick deWilde as co-founders. · exec.com, 3 Oct 2026
- Company founding and headquarters
- LinkedIn lists Exec as founded in 2022 and headquartered in San Francisco, California. · linkedin.com, 14 Oct 2026
- Company size on LinkedIn
- LinkedIn lists Exec as privately held with 51–200 employees. · linkedin.com, 14 Oct 2026
- Courses
- Exec can generate editable self-paced courses with lessons, quizzes and voice roleplays from company materials. · exec.com, 14 Oct 2026
- Data handling
- Exec states that customer data is logically isolated and is not used to train or improve AI models. · exec.com, 3 Oct 2026
- Documentation
- The public documentation covers onboarding, roleplays, courses, skills, Knowledge Hub, calls, programs, certifications, administration and integrations. · docs.exec.com, 14 Oct 2026
- Encryption
- Exec states that sensitive data is encrypted at rest and all data in transit uses TLS 1.2+. · exec.com, 3 Oct 2026
- G2 implementation
- G2 reports an average implementation time of two months. · g2.com, 14 Oct 2026
- Headquarters
- Covina, California, United States · exec.com, 28 Sept 2026
- Human coaching
- Exec provides live one-to-one coaching from a vetted coach network and lets participants choose among suggested coaches. · exec.com, 14 Oct 2026
- Independent company description
- Crunchbase describes Exec as an AI-enablement talent-development platform offering AI roleplays, an LXP and one-to-one coaches. · crunchbase.com, 14 Oct 2026
- Independent review praise
- AI Tools Bakery praised the roleplay engine, specific feedback and analytics for measuring improvement. · aitoolsbakery.com, 14 Oct 2026
- Independent review score
- AI Tools Bakery gave Exec a 4.5 out of 5 review score after a hands-on evaluation. · aitoolsbakery.com, 14 Oct 2026
- Integrations
- Documentation lists Notion, Microsoft 365, Microsoft Teams call synchronization, LMS/LXP integrations, LTI 1.3 and iframe embedding. · docs.exec.com, 14 Oct 2026
- Knowledge Hub
- Knowledge Hub centralizes playbooks and other source material for use in training and roleplays. · docs.exec.com, 14 Oct 2026
- Learning tools
- The platform includes courses, structured programs, a Knowledge Hub, and live one-to-one coaching. · exec.com, 3 Oct 2026
Where Exec stands on Freedom251
- Sales Coaching Software#4 of 26
