Freedom251 › Online Reputation Management Software
MARA
by MARA
What MARA is
MARA is hotel reputation management software that helps hotel teams respond to guest reviews and find useful themes in feedback. It monitors reviews from Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable, and other sites through its Chrome plugin. Alerts, AI-assisted replies, and review display widgets are available. MARA learns a hotel's writing style from its published replies and uses that voice when drafting responses. Teams can send replies directly to Google, Booking.com, Expedia, and TripAdvisor; for other sources, they copy the draft and publish it themselves. Automatic draft preparation is available, and MARA can automatically publish eligible reviews when a direct OTA integration is active.
Analytics identify property-specific topics and sentiment. Higher-tier features include group overviews, impact scores, competitor insights, and an AI research assistant. Hotels can also run in-stay and post-stay surveys, directing positive feedback toward public Google or TripAdvisor reviews while keeping negative responses private. Supported PMS integrations include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon. Feedback-based housekeeping and maintenance tickets can be routed to supported tools after a PMS integration is connected. MARA offers web, API, and extension access, with plans from €70/mo (annual) and a 14-day trial.
Who it suits
MARA suits independent hotels that want to manage guest reviews and draft replies in their established writing style. Core and Intelligence are positioned for hotels, small groups, hotel groups, and portfolios that need broader property analytics or API access.
What it does well
- Monitors major travel, hospitality, and review sites.
- Learns a hotel's voice from its published replies.
- Supports direct replies to four review sources.
- Analytics surface property-specific topics and sentiment.
- Surveys can route positive and negative feedback differently.
- Offers PMS integrations and feedback-based ticket routing.
What to know first
- No free plan is available.
- Lite is limited to one property and 50 rooms.
- Lite includes 150 AI replies per month.
- Other review sources require manual reply publishing.
Limits
Lite covers one property with up to 50 rooms and 150 AI replies per month; additional replies cost €0.30 each. Core and Intelligence include 500 AI replies per month, with additional replies at €0.30 each; API and MCP access is rate-limited on Core and unlimited on Intelligence.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Lite | annually; €70 per property per month · 1 property · up to 50 rooms · 150 AI replies/month · €0.30 per additional reply | €70 a month |
| Core | annually; €130 per property per month · 1 to unlimited properties · 500 AI replies/month · €0.30 per additional reply · rate-limited API and MCP access | €130 a month |
| Intelligence | annually; €210 per property per month · 1 to unlimited properties · 500 AI replies/month · €0.30 per additional reply · unlimited API and MCP access | €210 a month |
As mara-solutions.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Open the MARA website.
- Choose Lite, Core, or Intelligence based on your property needs.
- Start the 14-day trial.
- Connect supported review sources and, if needed, a supported PMS.
- Use the web app, extension, or API.
Verdict
Choose MARA if your hotel needs review monitoring, brand-voice reply drafts, and property-specific feedback analysis. Hotels with multiple properties or a need for expanded analytics and API access should consider Core or Intelligence; Lite is limited to one property and 50 rooms.
Questions
How much does MARA cost?
Lite is €70 per property per month, billed annually. Core is €130 and Intelligence is €210 per property per month, billed annually; additional replies cost €0.30 each.
Is there a free plan or trial?
MARA has no free plan. A 14-day trial is available.
Which review sites does MARA cover?
It covers Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, and OpenTable, plus other sites through its Chrome plugin.
Which platforms can I use?
MARA is available through web, extension, and API.
Which PMS systems integrate with MARA?
Supported systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline. ASA is listed as coming soon.
Where is MARA based?
MARA is headquartered in Mannheim, Germany.
Facts from MARA's own pages
- Analytics
- Review analytics extract property-specific topics and sentiment, while higher-tier capabilities include group overviews, impact scores, competitor insights, and an AI research assistant. · mara-solutions.com, 8 Oct 2026
- API
- The read-only API provides reviews, analytics, service tickets, and widget data for BI tools, dashboards, or automations; API and MCP access is rate limited on Core and unlimited on Intelligence. · mara-solutions.com, 8 Oct 2026
- Audience
- MARA positions Lite for single independent hotels, Core for hotels and small groups, and Intelligence for hotel groups and portfolios. · mara-solutions.com, 8 Oct 2026
- Automation
- MARA can prepare draft replies automatically and can publish eligible reviews automatically when a direct OTA integration is active. · mara-solutions.com, 8 Oct 2026
- Brand voice
- MARA learns a hotel's writing style from its published replies to draft responses in that voice. · mara-solutions.com, 8 Oct 2026
- Data processing
- MARA's subprocessors page lists AWS hosting and says its processing location is in the European Union; it also lists model hosting providers including OpenAI and Anthropic. · mara-solutions.com, 8 Oct 2026
- Direct replies
- One-click direct reply sending is available for Google, Booking.com, Expedia, and TripAdvisor; other sources use copy and open for manual publishing. · mara-solutions.com, 8 Oct 2026
- Free plan
- No · mara-solutions.com, 21 Sept 2026
- Headquarters
- Mannheim, Germany · mara-solutions.com, 28 Sept 2026
- Integrations
- Supported PMS systems include Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch, and Guestline; ASA is listed as coming soon. · mara-solutions.com, 8 Oct 2026
- Location limit
- 1 · mara-solutions.com, 21 Sept 2026
- Product
- MARA is hotel reputation management software that drafts review replies and turns guest feedback into insights for hotel teams. · mara-solutions.com, 8 Oct 2026
- Monitoring alerts
- Yes · mara-solutions.com, 21 Sept 2026
- AI response assistance
- Yes · mara-solutions.com, 21 Sept 2026
- Review sources
- The review inbox connects to Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable, and other sites through its Chrome plugin. · mara-solutions.com, 8 Oct 2026
- Review display widgets
- Yes · mara-solutions.com, 21 Sept 2026
- Security
- MARA's privacy policy says it uses appropriate technical and organizational measures, including access controls and encryption in transit where appropriate. · mara-solutions.com, 8 Oct 2026
- Support
- MARA says its team is available to help with integration setup and invites customers to contact [email protected] with questions. · mara-solutions.com, 8 Oct 2026
- Surveys
- MARA offers in-stay and post-stay guest surveys, and can guide positive responses toward public Google or TripAdvisor reviews while keeping negative feedback private. · mara-solutions.com, 8 Oct 2026
- Ticketing
- MARA can route feedback-generated housekeeping and maintenance tickets to supported tools, and ticketing requires a PMS integration first. · mara-solutions.com, 8 Oct 2026
Where MARA stands on Freedom251
- Online Reputation Management Software#20 of 61
- Review Management Software#60 of 164
- AI Review Response Generators#14 of 25