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BrightLocal Reputation Manager
What BrightLocal Reputation Manager is
BrightLocal Reputation Manager helps businesses collect, monitor, respond to, and display customer reviews. It brings reviews together from more than 80 sites, including Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, and industry-specific platforms for fields such as legal, medical, real estate, and home services. Users receive new-review notifications, can access reports, and can get real-time alerts about negative feedback.
Businesses can invite customers to review them through branded email, SMS, QR codes, and in-store campaigns. Users can reply to Google and Facebook reviews from BrightLocal; for other sites, the service links to the review listing. AI assistance can draft replies from the dashboard. Customizable review widgets can be embedded on a website without coding. The Grow plan includes one location, review monitoring and responses, review requests by email, SMS, and in-store campaigns, and a website review widget. It costs $65 a month billed monthly, or $584 USD billed annually ($49 / mo). There is no free plan, but the 14-day full-access trial requires no credit card. SMS requests use credits, and in-app replies to Google and Facebook reviews are limited to 350 characters.
Who it suits
Reputation Manager suits businesses that want to gather reviews, keep track of feedback, and show reviews on their websites. Its Grow plan is aimed at businesses seeking to strengthen their reputation, while BrightLocal also serves agencies and consultants.
What it does well
- Tracks reviews across more than 80 sites, including niche industry platforms.
- Sends new-review notices and real-time alerts about negative feedback.
- Review invitations can use email, SMS, QR codes, and in-store campaigns.
- AI assistance can draft replies from the dashboard.
- Customizable review widgets can be embedded without coding.
What to know first
- There is no free plan.
- The listed Grow plan includes one location.
- SMS requests require credits.
- In-app Google and Facebook replies are limited to 350 characters.
Limits
Grow covers one location. SMS review requests use credits: one credit per SMS in the US and Canada, and two per SMS in the UK; accounts receive 10 free credits. In-app replies to Google and Facebook reviews are limited to 350 characters.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Grow | $65 USD / mo billed monthly; $584 USD billed annually ($49 / mo) for 1 location · Manage features plus review monitoring and responses · review requests by email, SMS, and in-store campaigns · website review widget · SMS credits required | $65 a month |
| Track | $41 USD / mo billed monthly; $369 USD billed annually ($31 / mo) for 1 location · local visibility and SEO tools · review management not listed in included features | $41 a month |
| Manage | $54 USD / mo billed monthly; $485 USD billed annually ($40 / mo) for 1 location · Track features plus listings sync and Google Business Profile post scheduling · review management not listed in included features | $54 a month |
As brightlocal.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the BrightLocal Reputation Manager website.
- Start the 14-day full-access trial without providing a credit card.
- Choose a plan for one location, such as Grow for review management.
- Invite customers to review by email, SMS, QR code, or in-store campaign.
- Embed and customize a review widget on your website.
Verdict
Choose Reputation Manager if you want review monitoring, response tools, customer invitations, and a website review widget for one location. Its 14-day trial provides full access, but the service has no free plan and SMS requests require credits.
Questions
Does Reputation Manager have a free plan?
No. BrightLocal offers a 14-day full-access trial without requiring a credit card.
How much does the Grow plan cost?
Grow costs $65 a month billed monthly, or $584 USD billed annually ($49 / mo), for one location.
Which platforms does it support?
Reputation Manager is a web product.
Can users reply to reviews in BrightLocal?
Users can reply directly to Google and Facebook reviews. For other sites, BrightLocal provides a link to the review listing.
How do SMS credits work?
SMS requests use one credit per SMS in the US and Canada and two per SMS in the UK. Accounts receive 10 free credits, and purchased credits do not expire.
How many review sites does it monitor?
BrightLocal says Reputation Manager tracks reviews on more than 80 sites, including niche platforms for legal, medical, real estate, and home services.
Facts from BrightLocal Reputation Manager's own pages
- AI assistance
- The product offers AI assistance to draft review replies from its dashboard. · brightlocal.com, 8 Oct 2026
- Company
- BrightLocal says it was founded in 2009 and is headquartered in Brighton, UK. · brightlocal.com, 8 Oct 2026
- Founded
- 2009 · brightlocal.com, 28 Sept 2026
- Free plan
- No · brightlocal.com, 22 Sept 2026
- Google review limit
- Without connecting a Google Business Profile, BrightLocal says it pulls only the latest 500 reviews; connecting the profile enables daily review checks and responses. · help.brightlocal.com, 8 Oct 2026
- Headquarters
- Brighton, United Kingdom · brightlocal.com, 28 Sept 2026
- Intended users
- BrightLocal describes the Grow plan as suitable for businesses seeking to strengthen their reputation and win more customers; the company also serves agencies and consultants. · brightlocal.com, 8 Oct 2026
- Included locations
- 1 · brightlocal.com, 22 Sept 2026
- Privacy and security
- BrightLocal says it is UK GDPR compliant, uses appropriate security measures, restricts personal-data access to people with a business need, and seeks ISO 27001-certified or SOC II-equivalent providers where practical. · brightlocal.com, 8 Oct 2026
- Purpose
- Reputation Manager gathers customer reviews, helps businesses request feedback, monitors mentions across more than 80 sites, and lets users showcase reviews on their websites. · brightlocal.com, 8 Oct 2026
- Reply length limit
- In-app replies to Google and Facebook reviews are limited to 350 characters; longer responses must be posted on the review site. · help.brightlocal.com, 8 Oct 2026
- Review monitoring
- The product brings reviews into one place, sends new-review notifications, provides reports, and offers real-time negative-feedback alerts for reviews on 80+ niche sites. · brightlocal.com, 8 Oct 2026
- Review replies
- Users can reply directly to Google and Facebook reviews in BrightLocal; for other sites, BrightLocal provides a link to the review listing. · brightlocal.com, 8 Oct 2026
- Review requests
- Users can invite customers to review through branded email, SMS, QR codes, and in-store campaigns. · brightlocal.com, 8 Oct 2026
- Review site coverage
- BrightLocal says Reputation Manager tracks reviews on over 80 sites, including niche platforms for legal, medical, real estate, and home services. · brightlocal.com, 8 Oct 2026
- Review widgets
- Users can embed reviews on their websites without coding and customize the widget layout. · brightlocal.com, 8 Oct 2026
- SMS credits
- SMS requests require credits: one credit per SMS in the US and Canada and two per SMS in the UK; accounts receive 10 free credits, and purchased credits do not expire. · brightlocal.com, 8 Oct 2026
- Support
- BrightLocal describes its support as human and expert, with a global team available around the clock. · brightlocal.com, 8 Oct 2026
- Trial
- BrightLocal offers 14 days of full access without requiring a credit card. · brightlocal.com, 8 Oct 2026
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