Luma

Overview

Luma is event software for creating registration pages, managing tickets and communicating with attendees. It suits hosts who need those tools together, from planning an event through onsite check-in.

Its unlimited free events and guests make it a flexible starting point, but weekly messaging caps shape the upgrade decision, and Luma does not offer custom domains.

Key features

Luma combines registration forms and ticketing with an agenda builder and speaker profiles, covering key parts of publishing and organizing an event. Onsite check-in and an attendee app extend it beyond the event page, while attendee email supports communication before or around an event.

The free plan allows unlimited events and unlimited guests per event, so the event count and attendance size are not the constraints. The tighter limit is 500 invitations or newsletters per week. That is generous for occasional or smaller-scale communications, but hosts sending frequent updates across a busy calendar may need Plus or a sending add-on.

Calendar-admin seats also differ by plan: Free includes three, and Plus includes five. Luma supports attendee login, but not custom domains. Hosts who need their event pages on a branded domain should consider another product.

Pricing

Luma is freemium, with annual billing on its priced paid plans. The main upgrade raises weekly sending capacity; it does not change the free plan’s unlimited event and guest allowances.

Free is the practical choice if three calendar admins and 500 weekly invitations or newsletters are enough. Plus costs $59 a month when billed annually and lifts the weekly allowance to 5,000, with two additional admin seats. Hosts with higher sending needs can choose a listed weekly-sends add-on, but the add-on prices rise with capacity; the 100,000-send option costs $800 a month, billed annually. Enterprise is available by contacting Luma, at custom pricing.

Platforms

Luma is available on web, iOS and Android, giving hosts and attendees options across browsers and mobile devices.

Who it's for

Luma is a strong fit for organizers who want registration, ticketing, attendee communications and check-in in one event product, especially when they can work within the free plan’s weekly sending cap. It is less suitable for hosts who require a custom domain or need more than three calendar admins without upgrading.

Pros and cons

Pros

• Unlimited events and guests on Free removes event-count and per-event guest caps as a reason to upgrade.
• Registration, ticketing, agenda and speaker tools, attendee email, an app and onsite check-in cover both event setup and attendee operations.
• Plus increases weekly invitations and newsletters to 5,000 and calendar admins to five.

Cons

• Free is capped at 500 invitations or newsletters per week, which can constrain organizers with frequent communications.
• Plus and the sending add-ons are billed annually, so their monthly prices come with an annual billing term.
• Custom domains are not supported, limiting the fit for hosts who need event pages under their own domain.

Alternatives

For a smaller event with a strict attendee ceiling, EventCreate offers a free plan limited to one event, 50 attendees and one user, with a 5% ticketing fee; Luma is the better fit when unlimited events and guests matter more. Eventbrite is worth comparing for free events: its free event publishing includes unlimited publishing, no ticketing fees on free tickets and no size limit for free events.

Eventzilla charges $1.50 per registration on Basic, which includes unlimited events and free registration types plus one paid ticket or registration type; that may suit organizers who prefer a per-registration charge to Luma’s annual sending upgrades. Indico is a free, self-hosted open-source option for teams that want to host the software themselves.

Event Schedule is an open-source alternative whose hosted-service code is publicly available. Evento is another free event option. Goldcast offers plans with 12, 25 or more included events and unlimited attendees, making its event allowances a different basis for comparison. Hi.Events offers a free cloud plan with unlimited events and ticket types, while paid tickets carry a 1.25% + $0.60 fee added at checkout by default.

Browse more options in Event Website Builders and Event Management Software.

Verdict

Choose Luma if you want registration, ticketing, attendee messaging and check-in together, and unlimited free events and guests matter more than a custom domain. Its free plan is a capable starting point; the deciding trade-offs are the 500-send weekly cap and the annual-billed cost of higher sending capacity.