Pricing
Luma pricing
As luma.com lists them, read 22 Sept 2026. The maker's own page has the final word.
| Plan | Billed and limits | Price |
|---|---|---|
| Luma Free | Unlimited events · Unlimited guests per event · 500 invitations or newsletters per week · 3 calendar admins | Free |
| Luma Plus | annually · 5,000 invites/newsletters per week · 0% platform fee · 5 calendar admins · Zapier automation · API access · priority support | $59 a month |
| 10,000 weekly sends add-on | Billed annually · 10,000 weekly sends | $50 a month |
| 25,000 weekly sends add-on | Billed annually · 25,000 weekly sends | $200 a month |
| 50,000 weekly sends add-on | Billed annually · 50,000 weekly sends | $400 a month |
| 75,000 weekly sends add-on | Billed annually · 75,000 weekly sends | $600 a month |
| 100,000 weekly sends add-on | Billed annually · 100,000 weekly sends | $800 a month |
| Luma | forever · Unlimited events · unlimited guests per event · 500 invites/newsletters per week · up to 3 calendar admins · 5% platform fee on paid events | Free |
| Luma Plus 25,000 weekly sends add-on | annually · 25,000 weekly invite/newsletter sends | $200 a month |
| Luma Plus 50,000 weekly sends add-on | annually · 50,000 weekly invite/newsletter sends | $400 a month |
| Luma Plus 10,000 weekly sends add-on | annually · 10,000 weekly invite/newsletter sends | $50 a month |
| Luma Plus 75,000 weekly sends add-on | annually · 75,000 weekly invite/newsletter sends | $600 a month |
| Luma Plus 100,000 weekly sends add-on | annually · 100,000 weekly invite/newsletter sends | $800 a month |
| Enterprise | Organization account · SSO · advanced integrations · additional APIs · custom-built features | On request |
From luma.com.