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Lookback
What Lookback is
Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing. Teams can recruit participants, observe sessions live, and produce recordings, transcripts, shareable findings, and highlight reels. Recruitment can use the User Interviews participant pool or a team’s own invitees. Dedicated iOS and Android apps capture screen, camera, voice, and on-screen gestures during mobile research. Discover lets researchers ask questions about project materials in natural language and connects answers to source quotes and video moments. The Dovetail integration transcodes and uploads recorded videos, but does not send transcripts, notes, or insights. Lookback’s MCP server supports AI tools managing projects, rounds, recordings, and participants, with MCP enabled and a Collaborator role or higher. The trial provides five sessions and 60 days of access, requires no credit card, and excludes exports. Paid plans require annual commitments: Freelance is $299 a year, Team is $1,782 a year, and Insights Hub is $4,122 a year. Enterprise pricing is custom.
Who it suits
Lookback suits product and research teams conducting customer research and sharing findings with stakeholders. Its mobile apps and moderated and unmoderated study options also suit teams researching mobile experiences.
What it does well
- Supports moderated and unmoderated studies.
- Recruit from User Interviews or invite participants.
- Mobile apps capture screen, camera, voice, and gestures.
- Discover links answers to quotes and video moments.
- Trial lasts 60 days and needs no credit card.
What to know first
- No free plan is available.
- Paid plans require annual commitments; monthly billing is unavailable.
- Trial access is limited to five sessions and excludes exports.
- Recordings are deleted after the stated post-cancellation retention period.
Limits
The trial includes five sessions and 60 days of access, and excludes exports; recruitment is available upon request. After cancellation, recordings remain for 90 days for paid-plan users and 30 days for trial-only users before permanent deletion.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Team | $1,782 /year; annual commitment · 100 sessions · 10 panel participants included · 10 collaborators · unlimited guests · Security Self-Assess · chat support | $1,782 a year |
| Freelance | $299 /year; annual commitment · 10 sessions · 1 panel participant included · 1 collaborator seat · unlimited guests · chat support | $299 a year |
| Insights Hub | $4,122 /year; annual commitment · 300 sessions · 30 panel participants included · 30 collaborators · unlimited guests · Security Assessment Assist · priority chat support | $4,122 a year |
| Enterprise | Custom pricing · Unlimited sessions · custom panel participant allocation · custom seat configuration · SSO · invoicing/PO · team training · audits · CSM support | On request |
As lookback.com lists them, read 5 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Lookback website.
- Start the 60-day trial, which requires no credit card, or choose a paid plan.
- Recruit from the User Interviews participant pool or invite your own participants.
- Run moderated or unmoderated sessions on web, iOS, or Android.
- Enable MCP if AI tools will manage projects, rounds, recordings, or participants.
Verdict
Lookback brings study sessions, recruitment, recording, transcription, and findings tools into one research platform. Check the annual commitment, trial export restriction, and plan session limits against your workflow before choosing a plan.
Questions
How much does Lookback cost?
Freelance is $299 per year, Team is $1,782 per year, and Insights Hub is $4,122 per year. Enterprise uses custom pricing.
Does Lookback have a free plan or trial?
There is no free plan, but a trial provides five sessions and 60 days of access without requiring a credit card. Exports are excluded, and recruitment is available upon request.
Which platforms does Lookback support?
The listed platforms are Android, iOS, and web. Dedicated iOS and Android apps capture mobile research.
Does Lookback offer monthly billing?
No. Paid plans require annual commitments, and monthly billing is not offered.
What does the Dovetail integration send?
It transcodes and uploads recorded videos. Transcripts, notes, and insights are not sent.
What happens to recordings after cancellation?
Paid-plan recordings are retained for 90 days, and trial-only recordings for 30 days, before permanent deletion.
Facts from Lookback's own pages
- AI research
- Discover lets researchers query project materials in natural language and links answers to source quotes and video moments. · lookback.com, 5 Oct 2026
- Annual billing
- Lookback says paid plans require annual commitments and does not offer monthly billing. · lookback.com, 5 Oct 2026
- Dovetail integration
- The Dovetail integration automatically transcodes and uploads recorded videos; transcripts, notes, and insights are not sent. · lookback.com, 5 Oct 2026
- Headquarters
- Palo Alto, California · lookback.com, 28 Sept 2026
- Intended users
- Lookback describes its platform as supporting product and research teams conducting customer research and sharing findings with stakeholders. · lookback.com, 5 Oct 2026
- MCP
- Lookback's MCP server supports AI tools managing projects, rounds, recordings, and participants, and requires MCP to be enabled and a Collaborator role or above. · lookback.com, 5 Oct 2026
- Mobile research
- Dedicated iOS and Android apps capture screen, camera, voice, and on-screen gestures during mobile research. · lookback.com, 5 Oct 2026
- Product
- Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing. · lookback.com, 5 Oct 2026
- Recruitment integration
- Researchers can recruit from the User Interviews participant pool or invite their own participants. · lookback.com, 5 Oct 2026
- Research features
- The platform supports stakeholder interviews, participant recruitment, live observation, automatic recording and transcription, and shareable findings and highlight reels. · lookback.com, 5 Oct 2026
- Security
- Lookback states it undergoes regular SOC 2 Type II audits and adheres to GDPR and CCPA requirements. · lookback.com, 5 Oct 2026
- Session retention
- After cancellation, recordings are retained for 90 days for paid-plan users and 30 days for trial-only users before permanent deletion. · lookback.com, 5 Oct 2026
- Trial limits
- The trial includes five sessions and 60 days of access, requires no credit card, and excludes exports; recruitment is available upon request. · lookback.com, 5 Oct 2026
Where Lookback stands on Freedom251
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