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Loop11
What Loop11 is
Loop11 is an online usability testing platform for websites, apps, prototypes, and wireframes. It supports moderated and unmoderated studies, including information architecture, true intent, A/B, benchmarking, prototype, and search findability testing. Reports can include AI insights, clickstream analytics, heatmaps, and recorded sessions with replay. Its AI Insights uses OpenAI and ChatGPT to summarize participants, identify findings, and suggest design recommendations from usability tasks. Testing covers Apple and Windows computers, iPhones, iPads, and Android phones and tablets. No-code studies use a desktop browser extension or mobile apps. Slack integration can share notes, video clips, and milestone updates. Loop11 offers a 14-day trial with three studies, Enterprise features, and no credit card. Pricing starts at $179/mo when billed annually; listed monthly plans include Rapid Insights at 199.00 USD and Pro at 399.00 USD.
Who it suits
Loop11 suits UX consultancies, agencies, government, education, nonprofits, designers, developers, and online businesses running usability studies across desktop and mobile devices.
What it does well
- Moderated and unmoderated study support
- AI insights with participant summaries
- Testing on Apple, Windows, iOS, and Android
- Heatmaps and session replay
- 14-day trial without credit card
What to know first
- No free plan
- Participants are bring-your-own
- Additional team members cost extra
- Recruitment and moderator services are outside plans
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Rapid Insights | Monthly · 3 projects/month · 10 participants/project · unlimited tasks and questions | $199 a month |
| Pro | Monthly · 10 projects/month · 100 participants/project · unlimited tasks and questions | $399 a month |
| Enterprise | Custom quote · Unlimited projects · unlimited participants · unlimited moderated test observers | On request |
As loop11.com lists them, read 30 Sept 2026. The maker's own page has the final word.
Verdict
Loop11 combines varied usability study formats with AI-assisted analysis and broad device coverage. Review participant, recruitment, and team-member costs before selecting a plan.
Facts from Loop11's own pages
- AI insights
- AI Insights uses OpenAI and ChatGPT to analyze usability task results and produce participant summaries, key findings, and design recommendations. · loop11.com, 30 Sept 2026
- Analysis
- Reporting features include AI insights, clickstream analytics, heatmaps, and user session recording and replay. · loop11.com, 30 Sept 2026
- Founded
- 2009 · loop11.com, 28 Sept 2026
- Integrations
- The Slack integration shares study notes and video clips and sends project milestone updates to selected Slack channels. · loop11.com, 30 Sept 2026
- Intended users
- Loop11 says it is used by UX consultancies, agencies, government organizations, education, nonprofits, web designers and developers, and online businesses. · loop11.com, 30 Sept 2026
- No-code testing
- For no-code studies, Loop11 provides a desktop browser extension and mobile apps for Apple and Android devices. · loop11.com, 30 Sept 2026
- Plan limits
- The pricing page says participants are bring-your-own, additional team members cost extra, and recruitment, consulting, and moderator services are outside the listed plans. · loop11.com, 30 Sept 2026
- Privacy
- Loop11 says participants are not asked for personally identifiable information, and audio or video recording requires participant permission. · loop11.com, 30 Sept 2026
- Product
- Loop11 is an online usability testing platform for studies on websites, apps, prototypes, and wireframes. · loop11.com, 30 Sept 2026
- Security
- Loop11's data processing agreement states that its data center partners maintain independently validated SOC 2 and ISO 27001 security programs and that Loop11 regularly conducts penetration testing. · loop11.com, 30 Sept 2026
- Study types
- The platform supports moderated and unmoderated testing, information architecture testing, true intent studies, A/B testing, benchmarking, prototype testing, and search findability studies. · loop11.com, 30 Sept 2026
- Support
- Loop11 lists [email protected] as its support contact. · loop11.com, 30 Sept 2026
- Supported devices
- Loop11 supports testing on Apple and Windows computers, Apple iPhones and iPads, and Android phones and tablets. · loop11.com, 30 Sept 2026
- Trial limits
- The 14-day free trial includes three user studies with Enterprise features and requires no credit card. · loop11.com, 30 Sept 2026
Where Loop11 stands on Freedom251
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