Hurley

Hurley is a web-based AI interview assistant for product teams that want to run unmoderated video, voice, or chat research. It suits startups and scale-ups that need recruiting, multilingual interviewing, and automated synthesis in one workflow, though credit limits make its economics important for frequent studies.

Overview

Hurley turns a research goal into an interview script, with a user-research template as a starting point. Participants can answer by video, voice, or chat, and the service supports more than 50 languages. Teams can recruit through an in-product banner, a shareable link, or email, so it supports both participant recruitment and self-sourced studies.

After interviews, Hurley supplies recordings, transcripts, and summaries. It identifies recurring patterns and produces an insights report with participant quotes and citations. You can also ask questions of the interview data and receive answers backed by those quotes and citations. That combination is more useful than a transcript archive alone: it connects raw responses to a reviewable synthesis, while retaining the underlying evidence.

Key features

• AI-led interviewing: Video, voice, and chat formats let teams match the medium to the study and participant.
• Script generation: A research goal can become a draft script, reducing setup work while preserving a template-based starting point.
• Recruitment options: Product banners, direct links, and email cover several ways to bring participants into a study.
• Synthesis and evidence: Pattern detection, reports, transcripts, recordings, summaries, quotes, and citations support both high-level findings and source checking.
• Data questioning: Ask-interviews answers questions across interview data and cites participant statements rather than returning unsupported conclusions.
• Slack connection: The Free plan lists a Slack agent; Pro includes direct Slack support.

Pricing

The Free plan is a practical way to run a small number of studies or evaluate the workflow, but its 20-credit lifetime allowance is quickly exhausted and there is no free trial. Pro is aimed at teams running recurring research: the credit schedule makes chat the least expensive response type and video the most expensive, so monthly volume depends heavily on format. Done for you is for organizations that need substantially more capacity and researcher assistance; its price reflects a service-led engagement rather than software credits alone. Hurley uses a freemium model, and the published plans do not add seat limits.

Platforms

Hurley runs on the web. Its interview formats are video, voice, and chat, with support for more than 50 languages.

Who it's for

Hurley is best for startup and scale-up product teams conducting unmoderated user research and wanting recruitment, interviewing, transcription, and AI synthesis together. It is also a fit for teams that need multilingual studies or want to interrogate interview data with cited answers. Teams running only occasional interviews may find the Free allowance sufficient; high-volume teams should weigh the per-response credit cost, especially for video.

Pros and cons

Pros

• Broad interview coverage: Video, voice, and chat support different participant preferences and study designs.
• Evidence-linked synthesis: Reports and Ask-interviews include quotes and citations, making findings easier to verify.
• Flexible recruitment: In-product banners, links, and email support multiple acquisition routes.
• Unlimited Free projects: The free tier allows project organization without a project-count cap.

Cons

• Small Free allowance: 20 total credits limits sustained research and is not a recurring monthly quota.
• Format-dependent Pro usage: Video consumes three credits per response versus one for chat, making comparable studies cost different amounts.
• No free trial: Prospective users must assess the product through the Free plan rather than a time-limited trial.
• Long retention by default: Account and interview data remain stored until the user deletes them, requiring an active deletion policy.

Alternatives

For a wider shortlist, see AI User Research Tools.

• PlaybookUX is the better choice for teams wanting Android, iOS, macOS, Windows, and web access, a 50-session annual free allowance, and pay-per-use panel credits.
• Userfeel suits users who prefer a freemium plan with three monthly credits, one admin, their own tester, and demographic filters.
• UXArmy is a lower-cost starting point when one full seat and 15 monthly credits are enough, though its Free plan has no recordings or participant panel.
• Maze is worth considering for teams that need API access alongside web and mobile platforms and are comfortable with limited Free features after its trial.
• HeyMarvin is another freemium research option with web and API platforms.
• InsightLab fits teams focused on support-ticket analysis, with Intercom, Zendesk, and CSV imports on its Free plan.
• Qualitati is an alternative for survey and qualitative-analysis workflows, offering 30 non-cumulative monthly credits and one seat on Free.
• Whyser is suited to teams wanting up to 10 interviews of 25 minutes each on Free, with summaries, analysis, data chat, reports, and voice recordings.

Verdict

Choose Hurley if your product team wants one web workflow for recruiting participants, conducting multilingual AI interviews, and turning responses into citation-backed insights. Look elsewhere if 20 lifetime Free credits are too restrictive or if your research volume makes Pro’s format-based credit costs difficult to predict.