InsightLab analyzes qualitative research data from conversations, surveys and other customer interactions to help teams identify insights. Its digital research agents conduct interviews with follow-up questions, while users can examine surveys, user interviews, customer touchpoints, sales calls, and audio or video recordings. Teams can upload recordings and transcripts, ask questions about a dataset, and receive references and clips from the source material. InsightLab can generate themes, support custom coding, and provide theme boards that users can edit and export. Surveys can use text or voice across 70 languages. Insight Pipelines import Intercom and Zendesk tickets, Reddit, surveys and other data, with CSV import also listed; they organize feedback by topic, support custom buckets, and send recurring reports to email or Slack. InsightLab says customer data remains customer-owned and is not sold or used to train AI models, and is stored on SOC2 and ISO 27001 certified servers. The service has a free plan at 0.00 USD per free, billed per month. The Basic plan is 15.00 USD per month, and the Business plan is 49.00 USD per month. A 3-day trial is listed.
Who it is for
InsightLab suits product managers, insight teams, startups, researchers and agencies looking to analyze qualitative customer feedback. Its free plan may suit teams starting with a limited monthly volume.
What is good
- Analyzes surveys, interviews, calls, audio and video.
- AI interviews include follow-up questions.
- Surveys support 70 languages by text or voice.
- Pipelines send recurring reports to email or Slack.
- Free plan includes 100 tickets per month.
What to know first
- Free plan is limited to 100 tickets per month.
- Basic plan includes 25 hours of audio per month.
- Business plan includes 50 hours of audio per month.
- Moderated interviews are not offered.
Verdict
InsightLab combines qualitative analysis, AI interviews and recurring feedback reports, with plans ranging from a free option to paid tiers. Compare the listed response, audio and interview limits with the volume your team needs.
InsightLab plans and pricing
All plansCompared on AI user research tools
- Free plan
- No
- Paid from
- $15/mo
- AI synthesis
- Yes
- Participant recruitment
- both
- Moderated interviews
- No
- Unmoderated studies
- Yes
- Interview transcription
- Yes
- Study types
- evaluative research, generative research, continuous research, AI-powered interviews, surveys, focus groups
