GoJoe

Overview

GoJoe is a corporate wellness platform built around activity challenges, incentives and broader health and benefits tools. It is best suited to employers seeking a configurable programme that can extend beyond step-count competitions. Its combination of challenges, rewards and wellbeing content is broad, but custom pricing and possible licence overages warrant a close look at expected participation.

Key features

Participants can record activity through a connected wearable, the in-app GPS tracker or manual entry. Challenge plans add leaderboards, route maps, syncing and live insights, giving teams several ways to participate and follow progress. The Challenge One-off plan is focused on a single team challenge; Challenge Annual adds unlimited challenges, self-management, marketing asset generation and in-app surveys.

Reward Annual extends the challenge offering with an in-app rewards marketplace, benefits navigation, predictive insights and expert health programmes. It also includes a Les Mills subscription, which GoJoe says provides more than 350 workouts through the app. Users can earn incentive points through verified activity, challenge participation or recognition, then redeem them for in-app rewards. This makes GoJoe more than a competition tool, though employers looking only for a short event may not need the broader annual package.

The platform also includes wellbeing assessments, mental health resources and wellness credit management. HRIS and single sign-on integrations are optional enhancements that may be priced separately, so organizations relying on those connections should include their cost in procurement discussions.

GoJoe says identifiable health and wearable data are not shared with an organisation, sponsor or provider, subject to in-app activity visibility and programme reporting. It also says its information security management system is ISO/IEC 27001 certified and undergoes internal and external audits and penetration testing. Challenges include 24/7 user support and access to a Customer Success team.

Pricing

GoJoe uses paid, custom pricing; none of the plans below has a published price. Ask for a quote that reflects the plan, licence basis and any optional integrations.

• Challenge One-off: billed one-off for one team activity challenge, with 60+ activity types, team and solo leaderboards, live route maps, wearable and GPS tracking, and live data and insights. It suits a defined campaign, but does not offer the unlimited challenge programme in the annual plan.
• Challenge Annual: billed annually with unlimited challenges, creation and self-management, marketing asset generation, in-app surveys and 35+ languages. This is the more suitable Challenge option for organizations running recurring campaigns.
• Reward Annual: billed annually and includes all Challenge Annual features, plus a rewards marketplace, benefits navigator, expert health programmes, Les Mills and predictive insights. It is the broadest option for employers wanting wellness incentives and content alongside challenges.
• GoJoe Protect: discounted with a Bupa Health Insurance policy. It includes discounted GoJoe Reward, a gamification engine, discounted partner products, an integrated user experience and enhanced data and insights. It is relevant to organizations using the qualifying policy, rather than a standalone alternative to the standard plans.

Fixed licences can incur overage charges if usage exceeds the purchased number during the contract term. All Eligible pricing removes that overage risk. Confirm which basis applies and how eligible users are counted before signing; the difference matters most when participation may fluctuate.

Platforms

GoJoe supports Android, iOS and web. The platform is deployed across 150+ countries and supports 40 languages, which may help employers running programmes across regions. GoJoe says the app's first version launched on iOS and Android in February 2020.

Who it's for

GoJoe is a strong fit for employers that want activity challenges to lead into rewards, health programmes and benefits navigation, especially across a geographically distributed workforce. Its one-off option also works for a single campaign. Organizations that need a narrow, low-cost challenge tool should compare simpler alternatives, while buyers that require HRIS or single sign-on should confirm the separate integration cost.

Pros and cons

• Pro: Activity can be tracked by wearable, GPS or manual entry, giving participants several ways to take part.
• Pro: Annual plans range from unlimited challenges to rewards, benefits navigation and health programmes, supporting a broader wellness strategy.
• Pro: 40 languages and deployment across 150+ countries support multinational programmes.
• Pro: The stated privacy approach limits sharing of identifiable health and wearable data, with defined exceptions for in-app visibility and reporting.
• Con: Custom pricing makes it harder to compare costs before requesting a quote.
• Con: Fixed licences can trigger overage charges, while HRIS and single sign-on may cost extra.
• Con: The broad Reward package may be more than an employer needs if the priority is only a single activity challenge.

Alternatives

Employee Wellbeing Software is a category page for comparing more options. Choose ChallengeRunner if a free sandbox for up to 10 participants and seven days is useful before committing; its stated sandbox includes tracker syncing and a real-time leaderboard. MindFi is worth considering for teams under 20 seeking 24/7 access to licensed psychologists and counsellors, with therapy billed per session starting at $35/session.

Stridekick offers a free plan for public challenges of up to 10 participants and seven days, making it a closer fit for small, time-limited competitions. Wellhub may suit employers comparing wellness-app access: its Digital plan is $0.00 per month and includes 10 wellness apps, while Starter is $11.99 per month and includes 46 wellness apps. For other employer wellness offerings, consider GOQii Corporate Wellness, Healthify Corporate, Peppy or Personify Health.

Verdict

Choose GoJoe if your organization wants one platform to connect activity challenges with incentives, wellbeing content and benefits navigation, and can accommodate custom pricing. Its strongest case is the breadth from one-off campaigns through a full annual Reward programme. Look elsewhere if transparent upfront pricing, a small free challenge plan or a narrowly focused service matters more than that range.