Deed is a CRM for South African estate agents, bringing leads, listings and deals into one workspace. It imports Property24 or RE/MAX listings and CSV contacts, flags duplicates and tracks deals through a pipeline. WhatsApp enquiries can receive AI-drafted replies that agents review and edit before sending; a specific rule can be enabled for automatic sending. Agents can publish branded property showcases, with buyer enquiries returning to Deed. Microsoft 365 and Google calendars show appointments and free time. The service runs in a phone browser without installation, while the full workspace is available on a laptop. It offers shared deals, notes and workspace roles for agency teams. Data is encrypted in transit and at rest, access is controlled and changes are audited. Personal identifiers are redacted before AI processing. The Free plan is free and includes the CRM, WhatsApp drafts, monthly AI actions, calendar sync and an agent card.
Who it is for
Deed is intended for independent South African estate agents and agency teams managing leads, listings and deals. It suits users who want WhatsApp drafting, calendar connections and shared workspace controls.
What is good
- Imports Property24, RE/MAX and CSV data
- Drafts WhatsApp replies for approval
- Tracks deals through a shared pipeline
- Connects Microsoft 365 and Google calendars
- Runs in a phone browser
What to know first
- Property portal email enquiries are not yet available
- Mobile app is not offered
- Free plan has a monthly AI-action allowance
Verdict
Deed combines property-listing imports, WhatsApp assistance, pipeline tracking and calendar tools for South African agents. Its free tier covers core CRM functions, while larger AI allowances and team features are listed on paid tiers.
Deed plans and pricing
All plansCompared on real estate CRM software
- Free plan
- Yes
- Lead routing
- Yes
- Mobile app
- No
- Lead import
- Yes
