Freedom251 › Real Estate CRM Software
Deed
by Deed
What Deed is
Deed is a CRM for South African estate agents, bringing leads, listings and deals into one workspace. It imports Property24 or RE/MAX listings and CSV contacts, flags duplicates and tracks deals through a pipeline. WhatsApp enquiries can receive AI-drafted replies that agents review and edit before sending; a specific rule can be enabled for automatic sending. Agents can publish branded property showcases, with buyer enquiries returning to Deed. Microsoft 365 and Google calendars show appointments and free time. The service runs in a phone browser without installation, while the full workspace is available on a laptop. It offers shared deals, notes and workspace roles for agency teams. Data is encrypted in transit and at rest, access is controlled and changes are audited. Personal identifiers are redacted before AI processing. The Free plan costs nothing and includes the CRM, WhatsApp drafts, monthly AI actions, calendar sync and an agent card.
Who it suits
Deed is intended for independent South African estate agents and agency teams managing leads, listings and deals. It suits users who want WhatsApp drafting, calendar connections and shared workspace controls.
What it does well
- Imports Property24, RE/MAX and CSV data
- Drafts WhatsApp replies for approval
- Tracks deals through a shared pipeline
- Connects Microsoft 365 and Google calendars
- Runs in a phone browser
What to know first
- Property portal email enquiries are not yet available
- Mobile app is not offered
- Free plan has a monthly AI-action allowance
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Early access | Full product during early access · WhatsApp inbox with drafted replies · Property24 and CSV import · Microsoft 365 and Google calendar sync · Team roles and POPIA-first data controls | On request |
| Agent | Everything in Free · About 10× the monthly AI actions · Full drafting quality on every message · Usage top-ups | On request |
| Agent Max | Everything in Agent · About 5× Agent’s monthly AI actions · Priority processing at peak hours · First access to new AI capabilities | On request |
| Team | Agent-level allowance for every seat · Shared pipeline, roles and handovers · Central billing and workspace controls | On request |
| Free | Free in early access; the pricing page says a monthly allowance applies after early access. · All features included during early access | Free |
As ondeed.co.za lists them, read 22 Sept 2026. The maker's own page has the final word.
Verdict
Deed combines property-listing imports, WhatsApp assistance, pipeline tracking and calendar tools for South African agents. Its free tier covers core CRM functions, while larger AI allowances and team features are listed on paid tiers.
Facts from Deed's own pages
- AI privacy
- Before AI processing, personal identifiers are redacted; the AI provider processes the redacted text in the United States under terms forbidding model training. · ondeed.co.za, 12 Oct 2026
- AI replies
- Deed drafts replies to WhatsApp enquiries for agent approval and allows editing before sending. · ondeed.co.za, 12 Oct 2026
- Book management
- The CRM imports Property24 or RE/MAX agent listings and CSV contacts, flags duplicates and tracks deals through a pipeline. · ondeed.co.za, 12 Oct 2026
- Calendar integrations
- Deed connects Microsoft 365 and Google calendars to show appointments and free time. · ondeed.co.za, 12 Oct 2026
- Data location
- Deed says workspace data is stored in Ireland, while redacted AI message text and email pass through providers in the United States. · ondeed.co.za, 12 Oct 2026
- Free plan
- Yes · ondeed.co.za, 22 Sept 2026
- Headquarters
- South Africa · ondeed.co.za, 28 Sept 2026
- Intended users
- Deed is presented for independent South African estate agents and agency teams, with shared deals, notes and workspace roles. · ondeed.co.za, 12 Oct 2026
- Lead import
- Yes · ondeed.co.za, 22 Sept 2026
- Lead routing
- Yes · ondeed.co.za, 22 Sept 2026
- Messaging control
- Messages wait for approval by default, while an agent can explicitly enable a rule to send a specific kind of message automatically. · ondeed.co.za, 12 Oct 2026
- Mobile access
- Deed runs in a phone browser and requires no installation; the full workspace is available on a laptop. · ondeed.co.za, 12 Oct 2026
- Mobile app
- No · ondeed.co.za, 22 Sept 2026
- Notable limit
- Property portal enquiries received by email are not yet available to customers; Deed currently brings in WhatsApp enquiries and imported listings. · ondeed.co.za, 12 Oct 2026
- Other integrations
- The site lists WhatsApp Business, Property24, Microsoft 365, Google and CSV import as supported connections or imports. · ondeed.co.za, 12 Oct 2026
- Purpose
- Deed is a CRM for South African estate agents that brings leads, listings and deals into one place. · ondeed.co.za, 12 Oct 2026
- Security
- The privacy page says data is encrypted in transit and at rest, access is controlled, and changes are audited. · ondeed.co.za, 12 Oct 2026
- Showcases
- Agents can share branded property showcases, with buyer enquiries flowing back into Deed. · ondeed.co.za, 12 Oct 2026
- Support
- Deed says users can email its team and that a human usually replies the same day. · ondeed.co.za, 12 Oct 2026
Where Deed stands on Freedom251
- Real Estate CRM Software#22 of 249