InsulaCRM is a free, open-source, self-hosted CRM for real estate wholesalers, agents, and small brokerages. It brings leads, deals, clients, and transactions into web and API access, with no tracking or telemetry stated by the maker. Lead management uses a 14-status pipeline, dual scoring, bulk actions, and a Kanban board. Wholesalers can use a 10-stage deal pipeline with due-diligence tracking and document uploads, while agents get an 11-stage transaction pipeline with 11 stages, milestones, and drag-and-drop Kanban. Drip sequences cover SMS, email, calls, voicemail, and direct mail, with AI generation. The AI assistant lists 19 features and follows a bring-your-own-key model. Other listed tools include lead routing, property matching, email marketing, and lead import. A REST API provides 20+ endpoints, webhooks, and file-based plugins. The MIT License allows commercial use, and the Free plan includes all features forever at 0.00 USD.
Who it is for
It suits small and mid-size wholesaling teams, real estate agents, and small brokerages needing self-hosted lead and transaction management. It also fits users wanting open-source software with commercial use allowed.
What is good
- Free plan includes all features
- Self-hosted with data control
- Separate wholesaler and agent workflows
- SMS, email, and other drip channels
- REST API, webhooks, and plugins
What to know first
- AI assistant requires your own key
- Self-hosting requires user-managed setup
- Pipeline workflows are real-estate specific
Verdict
InsulaCRM combines specialized wholesaler and agent pipelines with broad follow-up automation. Its free MIT-licensed, self-hosted model is suited to teams that want control over data and customization.
InsulaCRM plans and pricing
All plansCompared on real estate CRM software
- Free plan
- Yes
- Automated follow-up
- Yes
- Lead routing
- Yes
- Property matching
- Yes
- Email marketing
- Yes
- Lead import
- Yes
