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No. 189 of 242 ·CRM Software

Cratio CRM

Web · Android · iPhone · API · paid plans from ₹66.58/mo

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Freedom report

Two barsScore 5.2

  • Free tierNo free tier on record
  • Open codeNo open-source code on record
  • Runs widely3 of 6 device platforms
  • DocumentedPlans, terms and facts published

Cratio CRM brings lead management, sales pipeline tracking, Android call tracking and WhatsApp Business into one system for Indian sales teams. Lead tools include capture, routing, segmentation, tags, custom fields and a Kanban pipeline. On Android, call tracking logs incoming, outgoing and missed SIM calls without a VoIP app; recordings sync to a lead’s timeline for manager review. Its team inbox uses the official WhatsApp Business API, with templates, campaigns, chatbot and automation. A visual workflow builder handles triggers, conditions and actions for work such as assigning leads, escalating them and scheduling follow-up. Reports cover call activity, connection rates, pipeline movement, revenue, telecaller activity and lead sources. Listed integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads and property portals; API access and webhooks are also listed. Cratio is based in Chennai and identifies real estate, education, financial services and manufacturing among the industries it serves. Pro is listed at ₹799/user/mo (annual), requires five users minimum, and has 18% GST extra. A 30-day full-feature trial and CRM setup, migration and team onboarding are offered.

Who it is for

Cratio suits Indian sales teams that need lead tracking alongside Android SIM-call logging and WhatsApp Business workflows. Its stated industry coverage includes real estate, education, financial services and manufacturing.

What is good

  • Kanban pipeline with lead routing and segmentation
  • Android tracking logs SIM calls without a VoIP app
  • WhatsApp inbox uses the official Business API
  • Workflow builder supports lead assignment and follow-up
  • 30-day full-feature trial with onboarding

What to know first

  • No free plan is listed
  • Pro requires at least five users
  • 18% GST is extra

Verdict

Cratio combines lead management with SIM-call tracking and WhatsApp tools aimed at Indian sales teams. Check the five-user minimum and additional GST when considering its annual Pro plan.

Cratio CRM plans and pricing

All plans
Pro ₹799/yr billed annually; minimum 5 users; 18% GST extra 5 users minimum cratio.com · 21 Sept 2026
Enterprise Not published Custom forms · Custom integrations · Offline billing · Dedicated account manager cratio.com · 21 Sept 2026
Pro ₹399/mo ₹399/user/month billed annually; ₹799/user/month list price; minimum 5 users; 18% GST extra 5 users minimum · CRM, mobile call tracking and WhatsApp included · Android and iOS app cratio.com · 29 Sept 2026
Enterprise Not published Custom pricing; contact sales Custom forms · custom integrations · offline billing · dedicated account manager cratio.com · 29 Sept 2026

Compared on CRM software

Free plan
No
Visual sales pipeline
Yes
Marketing automation
Yes
Mobile app
Yes

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