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Cratio CRM
by Cratio CRM
What Cratio CRM is
Cratio CRM brings lead management, sales pipeline tracking, Android call tracking and WhatsApp Business into one system for Indian sales teams. Lead tools include capture, routing, segmentation, tags, custom fields and a Kanban pipeline. On Android, call tracking logs incoming, outgoing and missed SIM calls without a VoIP app; recordings sync to a lead’s timeline for manager review. Its team inbox uses the official WhatsApp Business API, with templates, campaigns, chatbot and automation. A visual workflow builder handles triggers, conditions and actions for work such as assigning leads, escalating them and scheduling follow-up. Reports cover call activity, connection rates, pipeline movement, revenue, telecaller activity and lead sources. Listed integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads and property portals; API access and webhooks are also listed. Cratio is based in Chennai and identifies real estate, education, financial services and manufacturing among the industries it serves. Pro is listed at ₹799/user/mo (annual), requires five users minimum, and has 18% GST extra. A 30-day full-feature trial and CRM setup, migration and team onboarding are offered.
Who it suits
Cratio suits Indian sales teams that need lead tracking alongside Android SIM-call logging and WhatsApp Business workflows. Its stated industry coverage includes real estate, education, financial services and manufacturing.
What it does well
- Kanban pipeline with lead routing and segmentation
- Android tracking logs SIM calls without a VoIP app
- WhatsApp inbox uses the official Business API
- Workflow builder supports lead assignment and follow-up
- 30-day full-feature trial with onboarding
What to know first
- No free plan is listed
- Pro requires at least five users
- 18% GST is extra
Limits
Pro requires a minimum of five users, and 18% GST is extra. The full-feature trial lasts 30 days before subscription.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | ₹399/user/month billed annually; ₹799/user/month list price; minimum 5 users; 18% GST extra · 5 users minimum · CRM, mobile call tracking and WhatsApp included · Android and iOS app | ₹399 a month |
| Enterprise | Custom pricing; contact sales · Custom forms · custom integrations · offline billing · dedicated account manager | On request |
As cratio.com lists them, read 29 Sept 2026. The maker's own page has the final word.
Getting started
- Open https://cratio.com/.
- Start the 30-day full-feature trial.
- Set up the CRM, migrate data and onboard the team.
- Use the web or mobile apps, including Android call tracking.
- Choose Pro at ₹799/user/mo billed annually, with a five-user minimum and 18% GST extra, or ask about Enterprise.
Verdict
Cratio combines lead management with SIM-call tracking and WhatsApp tools aimed at Indian sales teams. Check the five-user minimum and additional GST when considering its annual Pro plan.
Questions
How much does Cratio CRM cost?
Pro starts at ₹799/user/mo (annual), billed annually, with a minimum of five users and 18% GST extra. Enterprise pricing is custom.
Is there a free plan or trial?
There is no free plan. A full-feature trial is available for 30 days before subscription.
Which platforms does Cratio support?
Listed platforms are Android, iOS, web and API.
What integrations are listed?
Integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads, 99acres, MagicBricks, Housing.com, TradeIndia, Zapier, Make, Pabbly Connect and n8n. The product also lists API access and webhooks.
Who makes Cratio CRM?
The maker is Cratio CRM, headquartered in Chennai, India. The company was founded in 2011.
What support comes with the plans?
Pro includes email support, a knowledge base, videos and implementation help. Enterprise includes a dedicated account manager.
Facts from Cratio CRM's own pages
- API
- The product lists API access and webhooks, and its integration page says it connects to 6,000+ apps through Zapier, Make and Pabbly Connect. · cratio.com, 29 Sept 2026
- Automation
- A visual workflow builder supports triggers, conditions and actions for tasks such as lead assignment, escalation and follow-up. · cratio.com, 29 Sept 2026
- Call recording
- Call recordings automatically sync to a lead’s CRM timeline for manager review. · cratio.com, 29 Sept 2026
- Call tracking
- Its Android mobile call tracking logs incoming, outgoing and missed SIM calls without requiring a VoIP app. · cratio.com, 29 Sept 2026
- Data controls
- The security page lists role-based permissions, audit logging, field-level access controls and API authentication. · cratio.com, 29 Sept 2026
- Founded
- 2011 · cratio.com, 28 Sept 2026
- Free plan
- No · cratio.com, 21 Sept 2026
- Headquarters
- Chennai, India · cratio.com, 28 Sept 2026
- Integrations
- Listed integrations include IndiaMART, JustDial, Facebook Lead Ads, Google Ads, 99acres, MagicBricks, Housing.com, TradeIndia, Zapier, Make, Pabbly Connect and n8n. · cratio.com, 29 Sept 2026
- Intended users
- Cratio describes itself as built for Indian sales teams and says it serves industries including real estate, education, financial services and manufacturing. · cratio.com, 29 Sept 2026
- Lead management
- The CRM includes lead capture, routing, a Kanban pipeline, custom fields, tags and lead segmentation. · cratio.com, 29 Sept 2026
- Marketing automation
- Yes · cratio.com, 21 Sept 2026
- Mobile app
- Yes · cratio.com, 21 Sept 2026
- Product
- Cratio combines sales CRM, mobile call tracking and WhatsApp Business for Indian sales teams. · cratio.com, 29 Sept 2026
- Reporting
- Reports cover call counts, connection rates, pipeline movement, revenue, telecaller activity and lead source performance. · cratio.com, 29 Sept 2026
- Visual sales pipeline
- Yes · cratio.com, 21 Sept 2026
- Security
- Cratio says its cloud infrastructure runs on AWS in Mumbai and user communications use HTTPS with TLS encryption. · cratio.com, 29 Sept 2026
- Support
- Pro includes email support, a knowledge base and videos, and implementation help; Enterprise includes a dedicated account manager. · cratio.com, 29 Sept 2026
- Trial and onboarding
- The pricing page offers full-feature access for 30 days before subscription, with CRM setup, migration and team onboarding. · cratio.com, 29 Sept 2026
- The team inbox uses the official WhatsApp Business API and includes templates, campaigns, chatbot and automation. · cratio.com, 29 Sept 2026
Where Cratio CRM stands on Freedom251
- Fitness CRM Software#8 of 27
- CRM Software#162 of 244