Freedom251 › SMS Chatbot Software
Cobalt
What Cobalt is
Cobalt is an AI-native messaging platform for iMessage, SMS, MMS, and RCS. Campaigns target lists or segments, while automated flows can trigger from store events and branch by phone type. Cobalt AI answers routine inbound questions in a brand voice and can hand conversations to a team. Customizable popups and web forms support list growth, with AI segmentation based on traffic source, browsing history, and past orders. Integrations include Shopify, Recharge, Klaviyo, Mailchimp, HubSpot, Gorgias, Zendesk, Triple Whale, Yotpo, Zapier, and Slack. Salesforce is marked coming soon. A documented REST API and webhooks support custom integrations and real-time event data. Cobalt says consent, opt-outs, and quiet hours are built in. Incoming messages are free, failed messages are not billed, and SMS and MMS carrier fees pass through at cost. Plans start at 199 /mo: Growth costs $199 a month, Pro $499 a month, and Enterprise $999 a month, with per-message charges varying by plan and message type. The service offers live chat, email, Slack, and phone support, plus one-to-one onboarding and migration assistance. It serves ecommerce, service, appointment, support, agency, and enterprise teams.
Who it suits
Cobalt suits businesses and agencies that communicate with customers through several messaging channels and need campaigns, automated flows, AI replies, or integrations. Its listed audiences include ecommerce, service, appointment, support, and enterprise teams.
What it does well
- Supports iMessage, SMS, MMS, and RCS
- AI handles routine inbound questions
- Flows can branch by phone type
- Provides REST API and webhooks
- Incoming messages are free
What to know first
- There is no free plan
- Plans start at 199 /mo
- Carrier fees pass through for SMS and MMS
- Salesforce integration is marked coming soon
Limits
There is no free plan. Growth costs $199/mo, Pro $499/mo and Enterprise $999/mo, with per-message charges; higher plans add specified features and capabilities.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | $199/mo · iMessage $0.015/message · SMS $0.007/message · MMS $0.028/message · dedicated toll-free or 10DLC and iMessage numbers | $199 a month |
| Pro | $499/mo · iMessage $0.013/message · SMS $0.006/message · MMS $0.024/message · adds A/B popup testing, advanced analytics, AI conversation skills, API access and a Customer Success Manager | $499 a month |
| Enterprise | $999/mo · iMessage $0.010/message · SMS $0.004/message · MMS $0.020/message · adds short code and RCS availability, data warehouse sync, priority support and dedicated Slack channel | $999 a month |
As usecobalt.io lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Cobalt website
- Choose Growth, Pro or Enterprise
- Select web or API access
- Connect listed ecommerce, marketing or support services
- Configure campaigns, flows or AI conversations
- Use onboarding and migration assistance
Verdict
Cobalt combines multichannel messaging, campaign automation, AI responses, list-growth tools, and integration options. Its plans add per-message charges, while higher tiers add capabilities such as API access, analytics, and enterprise support.
Questions
How much does Cobalt cost?
Growth is $199/mo, Pro is $499/mo and Enterprise is $999/mo. Each plan lists separate per-message rates.
Is there a free plan or trial?
There is no free plan, and a free trial is available.
Which messaging channels does it support?
Cobalt supports iMessage, SMS, MMS and RCS.
Does Cobalt have an API?
Yes. It provides a documented REST API and webhooks.
Which integrations are available?
Listed integrations include Shopify, Recharge, Klaviyo, Mailchimp, HubSpot, Gorgias, Zendesk, Triple Whale, Yotpo, Zapier and Slack. Salesforce is marked coming soon.
Who is Cobalt for?
Cobalt lists ecommerce, service, appointment and support businesses, agencies and enterprise teams.
Facts from Cobalt's own pages
- AI conversations
- Cobalt AI answers routine inbound questions in a brand voice and can hand conversations to the team. · usecobalt.io, 4 Oct 2026
- API
- Cobalt offers a documented REST API and webhooks for custom integrations and real-time event data. · usecobalt.io, 4 Oct 2026
- Audience
- Cobalt says it serves ecommerce, service, appointment and support businesses, as well as agencies and enterprise teams. · usecobalt.io, 4 Oct 2026
- Billing
- Cobalt says incoming messages are free and failed messages are not billed; carrier fees for SMS and MMS pass through at cost. · usecobalt.io, 4 Oct 2026
- Campaigns and flows
- Campaigns can target lists or segments, and automated flows can trigger on store events and branch by phone type. · usecobalt.io, 4 Oct 2026
- Company location
- Cobalt says it is based in Orlando, Florida, with a distributed team across five other countries. · usecobalt.io, 4 Oct 2026
- Compliance
- The company says consent, opt-outs and quiet hours are built into the product. · usecobalt.io, 4 Oct 2026
- Headquarters
- Orlando, Florida, United States · usecobalt.io, 28 Sept 2026
- Integration limit
- Salesforce is marked “Coming soon,” with native two-way sync described as on the way. · usecobalt.io, 4 Oct 2026
- Integrations
- Listed integrations include Shopify, Recharge, Klaviyo, Mailchimp, HubSpot, Gorgias, Zendesk, Triple Whale, Yotpo, Zapier and Slack. · usecobalt.io, 4 Oct 2026
- List growth
- The platform provides customizable popups and web forms, with AI segmentation using traffic source, browsing history and past orders. · usecobalt.io, 4 Oct 2026
- Product
- Cobalt is an AI-native messaging platform for iMessage, SMS, MMS and RCS. · usecobalt.io, 4 Oct 2026
- Support
- Cobalt lists live chat, email, Slack and phone support, plus one-to-one onboarding and migration assistance. · usecobalt.io, 4 Oct 2026
Where Cobalt stands on Freedom251
- SMS Chatbot Software#15 of 32