Sarufi
by Sarufi
What Sarufi is
Sarufi helps teams build, test and deploy AI-powered conversational agents to automate business processes. A single agent can be used across WhatsApp, SMS, USSD and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base and configure payment steps or API calls without code for core journeys. Flow actions include interactive messages, conditions, LLM agents with tools and context, and API calls. Listed connections include WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs and webhooks. Sarufi says it runs on Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows and approved templates. Developers can use REST APIs, webhooks and per-chatbot MCP servers, or edit plain-JSON flows in a built-in IDE and keep them in git. Conversations can be handed to a person with history and context carried over. The product page says it natively supports more than 10 African languages. Sarufi lists a free plan and a Developer allowance of 1,000 messages per month; no price is listed for that plan.
Who it suits
Sarufi suits teams building conversational agents for business processes across messaging, USSD and web channels. Its visual builder serves core journeys, while the API, webhook and JSON options suit developer workflows.
What it does well
- Deploys one agent across four channel types.
- Visual journey design supports core journeys without code.
- Offers integrations including APIs and webhooks.
- Human handoff carries conversation history and context.
- Supports more than 10 African languages, according to the product page.
What to know first
- Developer plan allowance is 1,000 messages per month.
- No price is listed for the Developer plan.
- Privacy policy says complete security of transmissions or stored information cannot be guaranteed.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Developer | free · 1,000 messages/month | Free |
As sarufi.io lists them, read 21 Oct 2026. The maker's own page has the final word.
Verdict
Sarufi combines a visual agent builder with developer tools and multiple deployment channels. Consider the listed message allowance and the privacy policy’s security caveat when assessing it for a production workflow.
Facts from Sarufi's own pages
- AI responses
- LLM response actions provide context-aware replies with configurable fallback behavior and prompt customization. · sarufi.io, 21 Oct 2026
- Analytics
- An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering. · sarufi.io, 21 Oct 2026
- API authentication
- API requests use a workspace Bearer token supplied in the Authorization header. · beta.sarufi.io, 21 Oct 2026
- Builder
- Users can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. · sarufi.io, 2 Oct 2026
- Channels
- One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget. · sarufi.io, 21 Oct 2026
- Company founding
- LinkedIn lists Neurotech Africa as founded in 2021, with headquarters in Dar es Salaam and 2–10 employees. · linkedin.com, 21 Oct 2026
- Company headquarters
- Sarufi lists its office at SkyCity Mall, 9th Floor, Dar es Salaam, Tanzania. · sarufi.io, 21 Oct 2026
- Company legal name
- The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. · sarufi.io, 21 Oct 2026
- Data collected
- The privacy policy lists names, phone numbers, email addresses, passwords, billing addresses and payment-card data among information it may collect. · sarufi.io, 21 Oct 2026
- Developer tools
- The platform provides REST APIs, webhooks, per-chatbot MCP servers, and flows in plain JSON that can be edited in its built-in IDE and kept in git. · sarufi.io, 2 Oct 2026
- Documentation depth
- Official docs include user guides for getting started, workspaces, chatbots, flows, knowledge bases, integrations, team settings and billing. · sarufi.io, 21 Oct 2026
- Flow portability
- Flows are plain JSON that can be edited in the built-in IDE and versioned in git. · sarufi.io, 21 Oct 2026
- Free plan
- Yes · sarufi.io, 20 Sept 2026
- Funding
- Dealroom lists a June 2023 angel round of $36,000 for Neurotech Africa. · app.dealroom.co, 21 Oct 2026
- Headquarters
- Dar es Salaam, Tanzania · sarufi.io, 28 Sept 2026
- Human handoff
- Live agents can take over conversations while retaining the conversation history and context. · sarufi.io, 21 Oct 2026
- Integrations
- Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. · sarufi.io, 2 Oct 2026
- Intended users
- Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support. · neurotech.africa, 2 Oct 2026
- Intent recognition
- Sarufi supports custom intents, example phrases and configurable NLU matching for African languages. · sarufi.io, 21 Oct 2026
- JSON IDE
- A Monaco-based IDE lets users edit flow JSON with syntax highlighting, formatting and backend validation markers. · sarufi.io, 21 Oct 2026
- Knowledge bases
- Users can upload PDFs, documents and URLs for retrieval-augmented, source-grounded chatbot answers. · sarufi.io, 21 Oct 2026
- Languages
- The product page says Sarufi natively supports more than 10 African languages. · sarufi.io, 2 Oct 2026
- Language support
- The product page says more than 10 African languages are supported natively, including Swahili, Amharic and Hausa. · sarufi.io, 21 Oct 2026
- Limit: pricing transparency
- Independent directory research reports that the Developer plan's paid price is not published and its stated allowance is 1,000 messages per month. · itechguides.com, 21 Oct 2026
Where Sarufi stands on Freedom251
- Chatbot Builders#73 of 257
- SMS Chatbot Software#11 of 32