Coaching Loft

Overview

Coaching Loft combines session administration, coachee records and booking tools for independent coaches and coaching organizations. It is most suitable for practitioners or teams that want a structured place to manage client development as well as appointments. Its entry price is strikingly low, but client, storage and calendar limits make the Basic plan a constrained starting point.

Key features

Client work and development

Session management sits alongside coachee dashboards, documents, assessments, goals and notes, with a library of coaching questions for structuring conversations. This breadth makes the platform more useful than a booking-only tool for coaches who want to track a relationship over time. Coach matching, development tracking and manager tools also make it relevant to workplace programs, rather than only one-to-one independent practice.

Scheduling and connections

Appointment scheduling and scheduling pages support booking, while Zoom and Microsoft Teams integrations accommodate video sessions. Integrations also include Zapier, PayPal, HubSpot, Mailchimp and Leadfeeder; calendar integrations and an Open API provide further connection options. Google Calendar is included at every membership level, but Outlook, iCalendar and Office 365 are unavailable on Basic. Coaches who rely on those calendars need a higher plan.

Security and support

Data is encrypted in transit and at rest, with 256-bit encryption on every plan. The cloud providers used hold SOC 2 Type 2 and ISO 27001 certifications; those certifications belong to the providers, not Coaching Loft. Users retain ownership of their data, and enterprise data-processing agreements are available. Support includes a 24/7 AI chatbot, live human help during working hours, email, and bookable demos or onboarding calls.

Pricing

Coaching Loft has a free plan and paid plans, with a 14-day trial. Basic costs $1 a month, billed annually, and includes two clients or coachees, 50 MB of storage, base functionality, a public coach profile, Google Calendar sync and scheduling pages. It can suit a coach evaluating the workflow or serving only a couple of clients, but its small client and storage allowances and limited calendar sync make it a poor fit for a growing practice.

Core costs $25 a month and raises the limits to 10 clients and 500 MB, with base functionality, a public coach profile, calendar sync and two scheduling pages. Premium costs $55 a month and supports 30 clients, 1 GB and five scheduling pages, with the same listed core inclusions. These tiers offer a clearer path for a growing caseload, though storage and scheduling-page quotas remain relevant constraints.

Master costs $95 a month and removes the client cap, provides 2 GB of storage and unlimited scheduling pages, alongside base functionality, a public coach profile and calendar sync. It is the most suitable tier for a large caseload or many booking pages, but storage is still capped at 2 GB.

Platforms

Coaching Loft is available on web, iOS and Android, and lists an API. Native mobile apps are available through the App Store and Google Play, giving coaches and coachees mobile access alongside the web service.

Who it's for

Independent coaches who need client records, development tools and scheduling in one service are the clearest fit, especially if their calendar works with Google Calendar. Coaching firms and enterprise organizations can also use its manager tools, matching and client-development features. Basic is best treated as a small-scale entry tier; coaches with more than two clients, greater storage needs or non-Google calendars should consider Core or above. Organizations that need enterprise data-processing agreements have that option.

Pros and cons

Pros

• Coaching records and development tools are combined: notes, documents, assessments, goals and dashboards support ongoing client work, not just session booking.
• Plan progression is clear: client, storage and scheduling-page allowances rise through Master, which removes the client and scheduling-page caps.
• Security protections apply across plans: 256-bit encryption is included on every plan, and users retain ownership of their data.
• Broad connection options: Zoom, Microsoft Teams, Zapier, payment and marketing integrations, calendar integrations and an Open API can fit varied workflows.

Cons

• Basic is tightly limited: two clients and 50 MB of storage leave little room for a developing practice.
• Basic calendar support is restricted: Outlook, iCalendar and Office 365 are unavailable at that level.
• Master still has a storage ceiling: its 2 GB may constrain users who keep substantial client documentation in the platform.
• Free-plan allowances are unclear: readers cannot judge its practical capacity from the stated plan limits.

Alternatives

For a broader selection of workplace-focused tools, browse Employee Coaching Software. Consider AceUp if you want an enterprise coaching program with pricing handled through a discovery call, or CoachHub if a demo-led digital coaching platform is a better fit. Sharpist may suit organizations seeking a custom coaching program with a flexible credit model. Together is worth considering for mentoring programs priced around learner numbers, match types and program goals, with charges based on actively matched participants. Nadia, TaskHuman, Bettercoach and EZRA are other paid options to compare.

Verdict

Choose Coaching Loft if you want coaching records, development tracking and scheduling together, with plans that scale from a tiny practice to an unlimited-client tier. Its strongest case is the breadth of coaching tools and integrations; its main drawback is that Basic's client, storage and calendar limits quickly narrow its usefulness. Coaches with larger caseloads or specific calendar needs should price the higher tiers before committing.