Brella

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What Brella is

Brella is an event platform for organizers of networking-focused B2B conferences, trade shows, exhibitions, association events, corporate and internal events, and academic events. It supports in-person and hybrid gatherings, as well as virtual events. Its AI matchmaking recommends meetings based on attendee intent. In open networking, both participants must accept a meeting; organizers can instead schedule managed meetings from the Admin Panel, including group meetings for exhibitions, trade shows, and hosted buyer programs. Attendees can join through a responsive web app or native iOS and Android apps. Organizers and sponsors have admin panels, and embeddable widgets are available. Event tools include multi-track schedules, registration and ticketing, livestream integration, attendee messaging, and sponsor booths. Brella lists 500+ integrations and supports a public API, webhooks, Zapier, and fully managed integrations; named connections include Eventbrite, HubSpot, Swoogo, Salesforce, WooCommerce, and Tito. Brella Ltd. was founded in 2016 and is headquartered in Helsinki, Finland. The company states that it is certified to ISO/IEC 27001:2022, with its certificate valid through 1 January 2027. Pricing is on request.

Who it suits

Brella suits organizers running B2B events where networking and attendee meetings are central, including conferences, exhibitions, and hosted buyer programs. Its mix of mobile and web attendee apps, admin tools, and integrations may also suit organizers managing hybrid or virtual events.

What it does well

Recommends meetings based on attendee intent.
Open networking meetings require agreement from both parties.
Organizers can schedule managed and group meetings.
Offers web, iOS, and Android attendee apps.
Lists 500+ integrations and a public API.
Includes ticketing, livestream integration, messaging, and sponsor booths.

What to know first

Pricing is available on request.
The event platform plan does not list priced features.

Plans

Plan	Billed and limits	Price
Brella event platform	Contact the team for a full demo; plans and included features are not priced on the page	On request

As brella.io lists them, read 11 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://www.brella.io/.
Contact the team for a full demo and plan information.
Choose the responsive web app or native iOS or Android app for attendees.
Use the organizer or sponsor admin panel as applicable.

Verdict

Choose Brella if you organize networking-focused B2B events and want intent-based matchmaking with tools for managed meetings. Look elsewhere if you need published plan pricing before contacting a vendor.

Questions

How much does Brella cost?

Pricing is on request. The team offers a full demo, and plan features are not priced on the page.

Which platforms does Brella support?

Brella offers a responsive web app and native iOS and Android apps. It also supports an API.

How does Brella matchmaking work?

It recommends meetings based on attendee intent. Both participants must accept open networking meetings, while organizers can schedule managed meetings.

What integrations does Brella offer?

Brella lists 500+ integrations and supports a public API, webhooks, Zapier, and fully managed integrations. Named integrations include Eventbrite, HubSpot, Swoogo, Salesforce, WooCommerce, and Tito.

What security certification does Brella list?

Brella Ltd. states that it is certified to ISO/IEC 27001:2022 by InterCert, with the certificate valid through 1 January 2027.

Facts from Brella's own pages

Company: Brella Ltd. was founded in 2016 and lists its headquarters in Helsinki, Finland. · brella.io, 11 Oct 2026
Data protection: Brella states that it acts as a data processor for organizers, processes data on servers located in the EU, and encrypts data in transit and at rest. · brella.io, 11 Oct 2026
Event app: Brella offers a responsive web app and native iOS and Android apps, alongside organizer and sponsor admin panels and embeddable widgets. · brella.io, 11 Oct 2026
Event features: Listed features include multi-track schedules, built-in registration and ticketing, livestream integration, attendee messaging, and sponsor booths. · brella.io, 11 Oct 2026
Founded: 2016 · brella.io, 28 Sept 2026
Headquarters: Helsinki, Finland · brella.io, 28 Sept 2026
Integrations: Brella lists 500+ integrations and supports a public API, webhooks, Zapier, and fully managed integrations. · brella.io, 11 Oct 2026
Managed meetings: Organizers can schedule managed meetings directly from the Admin Panel, including group meetings for exhibitions, trade shows, and hosted buyer programs. · brella.io, 11 Oct 2026
Matchmaking: The platform recommends meetings based on attendee intent, and its open networking meetings require both parties to accept. · brella.io, 11 Oct 2026
Named integrations: The integrations page names Eventbrite, HubSpot, Swoogo, Salesforce, WooCommerce, and Tito. · brella.io, 11 Oct 2026
Security certification: Brella Ltd. states that it is certified to ISO/IEC 27001:2022 by InterCert, with the certificate valid through 1 January 2027. · brella.io, 11 Oct 2026
Security controls: The security page describes continuous automated vulnerability assessments, penetration testing after major releases, two-factor authentication, and limited staff access. · brella.io, 11 Oct 2026
Support: The listed customer success and support services include a dedicated Customer Success Manager, kickoff meeting, matchmaking consultation, end-user support, and technical support. · brella.io, 11 Oct 2026
What it does: Brella is an event platform built around intent-based AI matchmaking for in-person and hybrid B2B events, with virtual events also supported. · brella.io, 11 Oct 2026
Who it serves: Brella is for organizers of networking-focused B2B conferences, trade shows, exhibitions, association events, corporate events, internal events, and academic events. · brella.io, 11 Oct 2026