Swoogo

Name: Swoogo
Price: 11800 USD
Author: Swoogo

by Swoogo

Free trial AndroidAPIiPhoneWeb

Visit Swoogo Alternatives Pricing

What Swoogo is

Swoogo is paid event software for organizing registration and attendee activity through web, iOS, and Android access. It provides registration forms, ticketing, onsite check-in, an attendee app, attendee email, and exhibitor tools, covering several operational needs in one service. The Professional plan includes one Full User, one Reporting User, unlimited events, unlimited registrations, more than 30 integrations, and one custom domain. The Enterprise plan adds advanced personalization, a premium branding suite, enterprise security and compliance, scalable API access, enterprise support, and personalized onboarding. Swoogo has no free plan, and prices for both listed plans are not provided. The product is made by Swoogo, whose headquarters are in Los Angeles, California, USA. Organizations can choose between the plan capabilities while requesting current pricing from the maker.

Who it suits

Swoogo suits event organizers needing registration, ticketing, check-in, attendee communication, and exhibitor tools across web and mobile platforms. It also fits teams comparing Professional and Enterprise feature sets.

What it does well

Web, iOS, and Android access
Includes registration and ticketing
Onsite check-in and attendee app
Professional plan has unlimited events
Enterprise includes security and support

What to know first

No free plan
Professional plan lists one Full User
Enterprise capabilities require the higher tier

Plans

Plan	Billed and limits	Price
Professional	$11,800/year · 1 full user · 1 reporting user · unlimited events · unlimited registrations · check-in app · 30+ integrations · 1 custom domain · approval workflows · automated workflows	$11,800 a year
Enterprise	Custom pricing · Professional features · advanced personalization · premium branding · enterprise security/compliance · scalable API · enterprise support · personalized onboarding · 99.9% uptime SLA · API-triggered automations	On request

As swoogo.events lists them, read 15 Oct 2026. The maker's own page has the final word.

Verdict

Swoogo combines registration, ticketing, check-in, attendee communication, and exhibitor functions in one paid service. Its Professional and Enterprise inclusions differ substantially, while neither listed plan provides a stated price.

Facts from Swoogo's own pages

Analytics: Swoogo offers attendee analytics, cross-event reporting, global attendee records, custom reports and dashboards. · swoogo.events, 15 Oct 2026
API access: The public API uses base URL https://api.swoogo.com/api/v1 and OAuth2 client credentials with bearer tokens. · developer.swoogo.com, 15 Oct 2026
API coverage: Documented endpoints cover events, registrants, sessions, speakers, sponsors, contacts, transactions, pages, discount codes, call-for-speakers data and webhooks. · developer.swoogo.com, 15 Oct 2026
API limits: API credentials are limited to 2,000 credits per 10-minute window; list calls cost 10 credits and other calls cost 1 credit. · developer.swoogo.com, 15 Oct 2026
API webhooks: Webhooks can notify on resource creation, updates or deletion for events, contacts, registrants, speakers, sponsors, sessions and attendance objects. · developer.swoogo.com, 15 Oct 2026
Attendee app: Yes · swoogo.events, 22 Sept 2026
Call for Speakers: The Call for Speakers add-on collects proposals, supports internal review and rating, converts accepted proposals into sessions and sends automated emails. · swoogo.events, 15 Oct 2026
Company facts: LinkedIn lists Swoogo as privately held, founded in 2015, headquartered in Los Angeles and employing 51–200 people. · linkedin.com, 15 Oct 2026
Deployment: Swoogo is presented as a cloud-hosted service and no self-hosting installation package is documented on its public developer pages. · developer.swoogo.com, 15 Oct 2026
Documentation: Swoogo publishes a Mintlify developer reference with authentication, rate limits, pagination, filtering, errors and endpoint documentation. · developer.swoogo.com, 15 Oct 2026
Attendee email: Yes · swoogo.events, 22 Sept 2026
Event hub: Event Hub centralizes schedules, streaming links, webinars, chat and an attendee directory for hybrid experiences. · swoogo.events, 15 Oct 2026
Event logistics: Logistics tools include badge printing, event hub, check-in, attendee mobile app, exhibition management, hotel management, on-site payments and speaker resources. · swoogo.events, 15 Oct 2026
Event marketing: The platform provides automated pre- and post-event emails, drag-and-drop or custom email templates, and white-label event websites. · swoogo.events, 15 Oct 2026
Exhibitor tools: Yes · swoogo.events, 22 Sept 2026
Free plan: No · swoogo.events, 22 Sept 2026
Funding and ownership: Crunchbase categorizes Swoogo as a private venture with Series Unknown financing and lists four funding rounds, including investors CIBC Innovation Banking and Bain Capital. · crunchbase.com, 15 Oct 2026
Headquarters: Los Angeles, California, USA · swoogo.events, 28 Sept 2026
Integrations: Swoogo advertises 30-plus built-in integrations, outbound webhooks, a REST API and 11 payment gateways. · swoogo.events, 15 Oct 2026
Legal name: Crunchbase identifies the legal name as Swoogo LLC and lists Leonora Valvo and Timothy Cummins as founders. · crunchbase.com, 15 Oct 2026
Limit: design and learning curve: Reviewers report that advanced design can require coding knowledge, templates may feel limited and the platform takes time to learn. · getapp.co.uk, 15 Oct 2026
Limit: group payment reporting: A TrustRadius reviewer wanted separate payments for group registrations and financial reporting tied to the payment processor. · trustradius.com, 15 Oct 2026
Limit: missing test environment: A GetApp reviewer specifically cites the lack of test environments as a product limitation. · getapp.co.uk, 15 Oct 2026
Limit: mobile app reliability: Apple App Store reviewers report that Go Attend can hang, spin or feel laggy. · apps.apple.com, 15 Oct 2026