Breadcrumbs is a lead-scoring and revenue platform for teams optimizing their sales funnel. It evaluates leads using fit and activity data, then shows which data contributed to each score. Copilot analyzes a user’s data to propose a scoring model that can be customized. Reveal looks across marketing, sales, and product data for customer attributes and actions associated with purchase intent. Teams can create and test multiple scoring models, including multivariate tests, without affecting live operations. Scoring can support acquisition, expansion, retention, and other revenue goals across sales-assisted, product-led, and hybrid go-to-market strategies. No-code connectors include HubSpot, Marketo, Salesforce, Mixpanel, and Intercom, and an API can bring data into the platform. Its HubSpot connection uses OAuth and can sync contact and company properties as well as Breadcrumbs scores. The free plan covers up to 10,000 contacts in test mode, without syncing scores back to a data source. PRO starts at $400.00 USD per month.
Who it is for
Breadcrumbs suits sales-assisted, product-led, and hybrid teams that need lead scoring for acquisition, expansion, or retention. It may also suit teams wanting to test scoring models against fit and activity data.
What is good
- Shows which data contributed to each lead score
- Copilot suggests customizable scoring models
- Tests multiple models without affecting live operations
- Connectors include HubSpot, Marketo, Salesforce, Mixpanel, and Intercom
What to know first
- Free plan is limited to 10,000 contacts
- Free plan runs in test mode
- Free plan cannot sync scores to a data source
- PRO starts at $400.00 USD per month
Verdict
Breadcrumbs combines lead scoring, model testing, and integrations for teams working across multiple go-to-market approaches. The free tier has contact and syncing limits, while PRO starts at $400.00 USD per month.
Breadcrumbs plans and pricing
All plansCompared on lead management software
- Free plan
- Yes
- Lead capture
- No
- Lead scoring
- Yes
- Lead routing
- Yes
- Nurture automation
- Yes
- Sales handoff
- Yes
