Freedom251 › Gym Marketing Software
Arketa
What Arketa is
Arketa provides scheduling, payment, payroll and business automation software for fitness and wellness businesses. Clients can book classes, appointments and events, and studios can use waitlists and guest passes to help fill open spots. The Individual plan includes class, private and event scheduling, client CRM and management, memberships and packages, programs and workshops, an on-demand library, and an embeddable booking widget.
Studio Growth adds email and text campaigns, automated workflows, lead generation and pipeline management, task management, one-to-one text messaging and an AI-powered email builder. Other listed higher-tier features include staff management and payroll reporting. Studios can publish a branded app in the App Store and Google Play, where clients can book, pay and watch classes. Arketa lists integrations such as Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp and Zapier. It serves businesses including yoga, Pilates, gyms, group fitness, recovery, personal training and massage, and says it supports businesses with one to 100 locations. Individual costs $49 a month billed annually, with a 3% Arketa transaction fee plus Stripe fees. The listed U.S. Stripe card processing fee is 2.9% plus $0.30.
Who it suits
Arketa suits fitness and wellness businesses that need class and appointment scheduling, client management and membership billing. It can serve operations from one location to 100, with features for studios that want marketing tools, payroll reporting or a branded client app.
What it does well
- Clients can book classes, appointments and events.
- Waitlists and guest passes help manage open spots.
- Individual includes memberships, packages and an on-demand library.
- Branded apps can support booking, payment and class viewing.
- Lists integrations with Google Calendar, Mailchimp and Zapier.
What to know first
- There is no free plan.
- Individual is $49 a month, billed annually.
- Individual has one team member login.
- Arketa adds a 3% transaction fee plus Stripe fees.
Limits
Individual costs $49 a month billed annually and includes one team member login. It also has a 3% Arketa transaction fee plus Stripe fees; stated U.S. Stripe card processing fees are 2.9% plus $0.30.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Individual | Billed annually (save 17%) · 3% transaction fee plus Stripe fees · 1 team-member login · classes, privates and events · unlimited on-demand library · packages and memberships · programs, workshops and events · embeddable booking widgets | $49 a month |
| Studio Core | Request a demo for pricing · Unlimited team members · multiple rooms and locations · CRM · on-demand library · packages and memberships · point of sale · staff management · payroll reporting · dedicated account management | On request |
| Studio Suite | Request a demo for pricing · Everything in Growth · branded iOS and Android app · Apple TV and Roku display · custom branding · push notifications · dedicated onboarding · branded website · Facebook and Google ad integrations | On request |
| Studio Growth | Request a demo for pricing · Everything in Core · email and text campaigns · automated workflows · lead pipeline · AI email builder · task management · one-to-one texting | On request |
As arketa.com lists them, read 21 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Arketa website.
- Start the free trial for the Individual plan.
- Choose Individual or request a demo for Studio plan pricing.
- Set up class, private or event scheduling and client management.
- Publish a studio-branded app if using the plan that includes it.
Verdict
Choose Arketa if your fitness or wellness business wants scheduling and client management, with higher tiers for marketing, payroll reporting or a branded app. Look elsewhere if you need a free plan or do not want the Individual plan's transaction charges.
Questions
Does Arketa offer a free plan or trial?
Arketa has no free plan. It offers a free trial for Individual, but does not state its duration.
How much does Arketa cost?
Individual costs $49 a month billed annually, plus a 3% Arketa transaction fee and Stripe fees. Studio Core, Studio Growth and Studio Suite require a demo for pricing.
Which platforms does Arketa support?
Arketa lists Android, iOS and web.
What businesses is Arketa designed for?
It is designed for fitness and wellness businesses, including yoga, Pilates, gyms, group fitness, recovery, personal training and massage.
What integrations does Arketa list?
Listed integrations include Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp and Zapier.
Can Arketa move data from another platform?
Arketa says it can move clients, packages and stored payment cards from another platform, and that most studios are live within four weeks.
Facts from Arketa's own pages
- API authentication
- API keys are generated in the dashboard and sent as Bearer or X-API-Key credentials. · arketa.com, 21 Oct 2026
- API documentation
- Public developer resources include Swagger reference pages, OpenAPI 3.1 JSON/YAML, an API catalog and MCP endpoint. · arketa.com, 21 Oct 2026
- API limits
- The help center documents a 25-request-per-second limit, no sandbox, and no dedicated API support. · help.arketa.com, 21 Oct 2026
- App launch timing
- Arketa estimates roughly four to six weeks from iOS app kickoff to publication. · help.arketa.com, 21 Oct 2026
- App publishing requirement
- A branded iOS app requires the customer's own Apple Developer account and a $99 annual Apple fee; Arketa manages the build and submission. · help.arketa.com, 21 Oct 2026
- Branded app
- Arketa offers white-label iOS and Android apps with scheduling, video, communities, retail, account management and push notifications. · help.arketa.com, 21 Oct 2026
- Branded website
- The Studio Suite includes a custom-branded website with editable pages and studio-tested designs. · arketa.com, 21 Oct 2026
- Client management
- Client records can include profiles, notes, waivers, bookings and loyalty milestones. · help.arketa.com, 21 Oct 2026
- Company founded and size
- LinkedIn lists Arketa as founded in 2020, headquartered in New York, and employing 51 to 200 people. · linkedin.com, 21 Oct 2026
- Company legal name
- The service is operated by Sutra Fitness, Inc., doing business as Arketa. · arketa.com, 21 Oct 2026
- Company scale
- Arketa's own about page says more than 2,000 studios use it, with over 500,000 studio-work hours represented and over $500 million in payments processed. · arketa.com, 21 Oct 2026
- Customer support
- Arketa says customers can reach a real person by chat or phone any time of day, with a response in under a minute. · arketa.com, 29 Sept 2026
- Earlier funding news
- Fitt Insider reported a $7.6 million Arketa funding round on December 13, 2022. · insider.fitt.co, 21 Oct 2026
- Email builder
- The marketing email tool provides drag-and-drop branded messages, scheduling, segmentation and delivery/open reporting. · help.arketa.com, 21 Oct 2026
- Funding news
- Arketa announced a $15 million Series A led by Inspired Capital on June 9, 2025. · insider.fitt.co, 21 Oct 2026
- Headquarters
- New York, NY, United States · arketa.com, 23 Sept 2026
- Integrations
- Listed integrations include Google Calendar, ClassPass, Wellhub, Kisi, Zapier and an MCP connection for AI agents. · help.arketa.com, 21 Oct 2026
- License
- The terms identify the service as proprietary Arketa property and restrict copying, redistribution and commercial reuse of its content and functionality. · arketa.com, 21 Oct 2026
- Limit: app complaints
- An Apple reviewer says a recent update removed the ability to request class substitutes and asks for text alerts in addition to email. · apps.apple.com, 21 Oct 2026
- Limit: bugs and stability
- Software Advice reviewers report recurring bugs, unstable behavior and slow technical fixes. · softwareadvice.com, 21 Oct 2026
- Limit: migration and missing features
- A Software Advice reviewer describes a failed migration, promised features that were unavailable and manual workarounds for membership and equipment workflows. · softwareadvice.com, 21 Oct 2026
- Limit: support complaints
- Trustpilot reviewers report delayed or absent support, missed delivery commitments and disputes over refunds. · trustpilot.com, 21 Oct 2026
- Marketing
- Marketing tools include email and SMS broadcasts, automations, lead management and conversion tracking. · help.arketa.com, 21 Oct 2026
- Migration
- Arketa says it can move clients, packages, and stored payment cards from another platform, and most studios are live within four weeks. · arketa.com, 29 Sept 2026
Where Arketa stands on Freedom251
- Gym Marketing Software#4 of 43
- Pilates Studio Software#4 of 33
- Fitness Class Scheduling Software#6 of 30
- Yoga Studio Software#6 of 25
- Class Scheduling Software#9 of 34
- Personal Trainer Scheduling Software#8 of 30
- Gym Website Builder Software#14 of 25