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YouTube API data does not have one universal retention period. Most stored API data must be deleted or refreshed within 30 calendar days, but authorized Analytics and Reporting data and certain authorized statistics have a limited longer-retention allowance. User deletion requests and some consent-revocation flows have separate, shorter or differently defined deadlines.
How long can you cache YouTube API data?
YouTube distinguishes Authorized Data—data accessed using credentials after an active user authorizes the API Client—from Non-Authorized Data, which is accessible without user credentials. The ordinary rules differ by category, and some authorized data qualifies for a narrow exception. See the current YouTube Developer Policies, especially section III.E.4.
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| Data category | Retention rule |
|---|---|
| Other Authorized Data | Keep it only as necessary for the consented purpose and no longer than 30 calendar days; then delete or refresh it. |
| Limited Non-Authorized Data | It may be held temporarily as necessary, but no longer than 30 calendar days; then delete or refresh it. |
| Non-Authorized statistics | Do not store them for more than 30 days. The policy gives a channel subscriber count without its owner’s authorization as an example. |
| Authorization tokens | They may be stored as long as necessary when used consistently with active-user consent and applicable law. This does not authorize indefinite retention of the data accessed with the token. |
The 30-day limit is a maximum, not a default entitlement to keep everything for that long: authorized data must also be necessary for the purpose the user consented to. The policy permits refreshing qualifying data instead of deleting it at the end of the ordinary period.
Can Analytics data be kept longer than 30 days?
Yes, in a limited case. YouTube Analytics API data, YouTube Reporting API data, and certain statistics from other YouTube APIs may be kept as long as necessary for the consented purpose. The client must verify every 30 days that the user’s authorization remains valid. For the policy’s video-view-count example, it must also check that the video has not been deleted. Non-Authorized statistics do not qualify for this exception.
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A separate extended-storage route introduced in 2026 is not a general exemption. Google’s revision history says the additional policies for derived metrics and data storage were added on May 4, 2026, and clarified on June 1, 2026. They apply to audited developers with analytics use cases who explicitly applied and were approved; approved use cases may store some statistical data beyond 30 days. The policy guide says developers without that permission must not create derived metrics or store data beyond what the Developer Policies otherwise allow. Check the current policies and approval for the particular API project rather than assuming it is eligible. The revision history is informational; Google identifies the legal documents as authoritative: Developer Policies revision history.
What happens when a user asks you to delete their data?
Provide a way for users to request deletion of stored data related to them. When a user asks for deletion, remove that data from the API Client as soon as possible and within 7 calendar days, as specified by section III.E.4 of the Developer Policies. This removes the API Client’s stored copy; it does not delete corresponding data held by YouTube.
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How do consent revocation and account deletion affect retention?
The deadline depends on how the user revokes authorization. Do not treat these routes as interchangeable.
| Event | Required action and deadline |
|---|---|
| User revokes consent through the API Client | Revoke the token immediately. Delete Authorized Data obtained under that consent as soon as possible and within 7 calendar days. |
| User revokes access through Google’s security settings | Delete related API Data. The policy states that these deletions must occur within 30 calendar days. |
| User deletes their account in the API Client | Delete stored user-related data as soon as possible and within 7 calendar days. |
| YouTube API access or agreement terminates | Stop accessing and using YouTube Property and delete YouTube API Services, including API Data, in your possession or control. |
The 7-day deadline is for user deletion requests and revocation through the API Client; the policy specifies a 30-calendar-day maximum for the security-settings revocation flow. The termination obligation is separate. The YouTube Terms of Service incorporate the Developer Policies. Google says violations may lead to reduced quota, revoked API credentials, other action, or termination.
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How should cached data appear in your product?
Keep user-facing values current and accurately contextualized. YouTube’s policy says API Clients must display the most updated API Data available. Historical data is allowed when its time context is clear, so label the period a value represents rather than presenting an old count as current.
Make reasonable efforts to keep stored data consistent with current API data, including reflecting metadata changes and view-count updates as quickly as possible. YouTube’s storage rules for metadata and statistics do not grant permission to store copies of audiovisual content or enable offline playback; those uses require YouTube’s prior written approval.
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How to implement retention without one risky global cache timer
The policy does not prescribe a particular database design. A practical way to meet its category-specific obligations is to track retention status on each stored record and automate the relevant checks:
- Classify each record. Record whether it is Authorized or Non-Authorized, along with the applicable user consent and purpose.
- Track its age and refresh deadline. Store the last refresh time. Schedule a refresh or deletion before the 30-calendar-day maximum for ordinary categories.
- Apply the exception only where it fits. Mark eligible Analytics API data, Reporting API data, or qualifying authorized statistics separately, and run the authorization check every 30 days. Apply the video-deletion check to the policy’s view-count example.
- Route deletion and revocation events separately. Make deletion requests actionable promptly and show the 7-day outer deadline in operating procedures. For API Client revocation, revoke the token immediately; handle Google’s security-settings revocation under its distinct deadline.
- Serve current data or label history. Display the latest available API value, or identify the historical period clearly when showing a past value.
These are implementation suggestions for operationalizing the policy, not additional requirements stated by YouTube. For the controlling rules, consult the Developer Policies.
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