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Xbox Game Publishing Requirements: Certification, Age Ratings, and Store Assets

Xbox games must pass certification before release. Here’s how Partner Center submissions, age ratings, Store assets, and physical-disc requirements fit together.

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To release an Xbox game, configure it in Microsoft Partner Center, provide its packages, age ratings, Store listing and other product details, then submit it for certification. Xbox console and PC releases must pass certification before launch. Exact requirements depend on the supported platforms, release markets, product features and whether you plan to distribute physical discs.

How the Xbox publishing process works

Partner Center is the hub for configuring a game, uploading packages, supplying Store information and ratings, submitting for certification, and publishing after certification passes. Microsoft’s Game Publishing Guide overview also describes lifecycle tools such as package flighting, promotional codes, and sales or engagement reports.

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For onboarding, Microsoft directs prospective publishers to register as an Xbox partner, enroll in Partner Center, and apply to ID@Xbox. Microsoft says partner registration and applying to ID@Xbox have no fees; this does not guarantee acceptance or immediate access to every publishing feature. Follow the current steps and eligibility requirements in the Xbox onboarding overview.

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Prepare the product configuration

Before submission, work through the configuration areas in Microsoft’s readiness checklist: game setup, packages, properties, age ratings, Store listings, pricing and availability, gaming metadata, and Xbox services. Set supported platforms and release markets accurately, and confirm that the packages and ratings match them.

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Submit, then publish

After the configuration is ready, submit the product for certification in Partner Center. Once it passes, publish the product and make it available to customers in the Microsoft Store. Certification approval is a prerequisite for release, not an automatic release date: complete the publishing and availability configuration for the intended launch.

What Xbox certification checks

Microsoft requires certification before products release on Xbox consoles or PC. The documented process has three main stages: submission checks, build verification testing, and Xbox requirements testing. See Microsoft’s certification submission guidance.

  • Submission checks: The package is reviewed by validators and scanned for viruses.
  • Build verification: Microsoft checks that the build is testable and that issues from previous submissions have been resolved.
  • Requirements testing: The product is tested against applicable Xbox test cases. Passing the applicable tests means it is considered compliant and ready for release.

Certification covers more than whether a package installs or runs. Store listings and pricing and availability are also product components reviewed through the Partner Center process; applicable requirements vary by product.

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Prepare a complete submission

Complete the certification questionnaire and include relevant supplemental material. Microsoft gives an achievement guide, walkthrough, or key-features summary as examples. Before final submission, review validator results, resolve issues from earlier submissions, and complete the relevant Xbox services, Properties, and Age Ratings configuration. If a previous Optional or Final submission requires it, increment the package version. Disc releases also have listing requirements connected to the disc order.

Age ratings: digital releases and physical discs

Age ratings are required for every certification submission. In Partner Center, publishers can complete the IARC questionnaire to generate a rating or enter an IARC rating ID obtained through another platform or storefront. Publishers are responsible for supplying all required certificates for review. Microsoft’s age-rating guidance explains the available paths.

Check ratings against markets and platforms

Make sure ratings exist for every market selected for availability. The readiness checklist advises that the IARC questionnaire be accurate and redone if answers change, and that uploaded rating values and descriptors match the Partner Center configuration.

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For a game spanning multiple platforms, overriding an IARC-generated rating may require a valid certificate for each platform. Xbox Series X|S is treated as a new platform by most rating authorities. Whether the authority requires an additional-platform rating or a full submission depends on whether the game’s content is unchanged or materially changed; fees and conditions may apply. Check with the relevant rating authority and Xbox contacts.

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Physical distribution adds regional certificate steps

If you will distribute physical copies, complete the questionnaire and upload the rating certificate obtained from the ratings board for each region where the game will be sold physically. Digital ratings alone should not be assumed to satisfy these physical-distribution steps.

Store listing text and artwork

The Store listing is the customer-facing text, images and trailers on the Microsoft Store product detail page. Microsoft requires a listing in at least one language; a text description and at least one screenshot in one language are required to complete the Store listing step. Localized listings are recommended for languages used in release markets where feasible. Requirements depend on device family, so Xbox titles must meet Xbox-specific rules as well as requirements for any other supported devices. See the Xbox Store listing guide.

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Game art and screenshots

For game submissions, the guide identifies these required art assets:

  • Box art
  • Poster art
  • Featured Promotional Square Art
  • Super Hero Art
  • Titled Hero Art
  • Screenshots

Branded Key Art is no longer required for Xbox submissions. Trailers are optional but highly recommended. Do not apply this game-asset checklist automatically to DLC, physical-disc submissions, or other device families; check the instructions for the specific product and submission.

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Image placement and screenshot count

When applicable, the title must appear in the upper two-thirds of the image; Microsoft identifies this placement as a certification requirement. The Store listing guidance sets a minimum of one screenshot, supports up to eight, and recommends at least four. Confirm the current file formats and dimensions for each asset in the guide before creating final artwork.

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  • PRECISION PERFORMANCE — Stay on target with a hybrid D-pad and textured grips on triggers, bumpers, and back case for improved accuracy and handling.
  • SHARE BUTTON: Seamlessly capture and share content such as screenshots, recordings, and more with the new Share button.
  • VERSATILE CONNECTIVITY — Connect via USB-C for plug-and-play on console and PC, or quickly pair and switch between supported devices with XBOX Wireless and Bluetooth support.
  • BUILT-IN AUDIO SUPPORT — Plug in compatible headsets using the 3.5mm audio jack for direct voice chat and immersive in-game sound.

Trailer rules depend on placement. In particular, distinguish trailers on the Store product page from trailers used elsewhere; the product-page guidance includes an exception concerning embedded ratings.

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Account, privacy and feature disclosures

Game features can affect certification and Store copy. Microsoft’s Xbox online safety and privacy requirements address cases where publisher-account sign-in or account linking is needed for gameplay or features. The title must provide an age-appropriate access path in light of its rating, Xbox family settings, regional law, and feature-specific safety or privacy requirements. Publisher-account requirements and material restrictions must also be disclosed clearly in the Store, packaging, and in-game messaging.

Plan around the differences that change requirements

  • Platform: Xbox console, Xbox on PC, and multi-platform releases can have different package and listing requirements. Rating certificates may need to cover each platform.
  • Release format: Digital and physical releases do not share identical rating steps. Physical distribution requires regional rating certificates; disc ordering has listing and final-asset requirements.
  • Market and language: Ratings need to cover configured markets. Consider Store languages used in those markets.
  • Features and accounts: Online features and publisher-account requirements can trigger age-appropriate access, privacy, and disclosure obligations.

Use Partner Center and the current Microsoft documentation to verify requirements for the specific title, supported devices, markets, and release format before submitting. The procedural and technical guidance can change independently.

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