Before trusting a horse racing tipster’s results, look for a complete record of every tip, independently registered before each race, and evidence that the quoted odds were available long enough for subscribers to act. A run of wins, screenshots or customer testimonials alone cannot establish a reliable track record. The guidance below is from UK advertising standards; it is not a complete statement of gambling law or a rule for every jurisdiction.
How can you verify a tipster’s results?
Start with the record behind the headline profit figure. Under CAP/ASA guidance on tipsters, claims about winners or client profits should be supported by recommendations registered with an independent body before the race, so their accuracy can be checked afterward. A record assembled or reconstructed after the event does not provide the same independent, advance verification.
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- Ask whether the record includes every selection during the advertised period, including losing tips.
- Ask who held the records and how that party’s independence can be established.
- Check that each selection can be matched to its timestamp and the relevant race.
- Look for proof that the selections were recorded before the races, not simply a results list published afterward.
The BCAP Code, section 21, “Betting tipsters”, defines proofing as “provably lodging and securely recording a betting tip with an independent and suitably qualified third party, such as a solicitor, before the start of the event to which it relates.”
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Does the record show a representative period?
A profitable spell can be genuine without being representative of the service’s overall results. Check the dates covered and whether the tipster is presenting a chosen winning period as though it reflects typical performance. CAP/ASA guidance warns that selecting a profitable period in a way that misleads people about the usual result is problematic.
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When comparing services, use the same period and definitions for each. The guidance does not prescribe a universal comparison formula or scoring system, so a single profit figure should not be treated as a standardised rating.
Were the advertised odds actually available?
A result may be accurately recorded while the price used to calculate its profit was difficult or impossible for subscribers to obtain. Odds can move, so check when the tip was sent, what price it quoted and whether there is evidence that the price remained available for a meaningful period afterward. CAP/ASA guidance says customers should have a reasonable opportunity to place the bet at the cited price.
Ask how profit is calculated and what assumptions it uses. Compare the price in the tip with evidence of its availability after release, rather than assuming that a displayed result proves subscribers could achieve the same return.
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Testimonials are opinions, not independent verification of a tipster’s predictions or profit claims. CAP/ASA guidance says opinions should be genuine and used with permission, but they do not replace evidence supporting claims about results.
Be wary of advertising that states or implies guaranteed success or a dependable long-term income from following tips. UK advertising guidance also cautions against presenting tipster services as an easy answer to financial concerns. Past results do not establish future success.
What should you compare across tipsters?
Compare services on consistent terms rather than relying on a headline win rate or profit claim:
- Completeness: Are all tips in the stated period included, including losses?
- Advance proofing: Were tips lodged with an independent party before each race?
- Odds accessibility: Is there evidence the quoted prices were available after tips were released?
- Representativeness: Are the dates and period clear, without presenting a selected winning spell as typical?
- Profit assumptions: Is it clear how returns are calculated and what prices a subscriber could realistically obtain?
- Marketing claims: Does the promotion avoid guarantees and claims of reliable long-term income?
Which rules does this guidance cover?
The CAP/ASA AdviceOnline page, dated 22 May 2025, concerns non-broadcast advertising. It says it is guidance, not legal advice, and does not bind CAP, advisory panels or the ASA. BCAP section 21 concerns broadcast advertisements. These sources are UK advertising guidance; they should not be read as a complete account of gambling law or as rules that necessarily apply in other jurisdictions.
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