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Trustly Secures More Than $40M in Shareholder Commitments for AI Strategy

Trustly has binding commitments exceeding $40 million from two existing shareholders, but the capital raise is not yet complete and its final size remains pending.
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Trustly says two existing shareholders have signed binding equity commitment letters for more than $40 million to support a planned capital raise. The commitments are not a completed financing: the company expects the raise to conclude in November 2026, when it will disclose the final amount. Trustly says it intends to use the capital to accelerate AI-enabled products and a real-time intelligence platform for merchants.

What Trustly announced

In an announcement dated 2 October 2026, Trustly Holding AB said its parent, Trustly AB (publ), had received signed, irrevocable and legally binding equity commitment letters totaling more than $40 million. The letters are intended to fund a capital raise, rather than report proceeds from a financing that has already closed. Trustly’s announcement says the final amount will be announced at completion.

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Who is committing capital

The named investors are Nordic Capital, which Trustly describes as its principal shareholder, and existing shareholder Alfvén & Didrikson. Trustly says other existing shareholders will have an opportunity to participate as well; whether they do, and how much they might contribute, is not yet disclosed.

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When the raise is expected to close

Trustly expects the capital raise to conclude in November 2026. That is a stated expectation, not confirmation of a closing date or a guarantee that the final proceeds will match the commitment threshold.

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What Trustly says it will do with the capital

Trustly says the money will accelerate its growth strategy, including development of new products that use AI to turn payment activity into business intelligence for merchants. The company describes an ambition to build a real-time intelligence platform on top of its open-banking payments network across the US, Canada and Europe.

In the company’s framing, payment data could help merchants acquire and retain customers and manage risk. The announcement does not identify a product, launch schedule, customer deployment, capital allocation or measurable performance target. The platform and merchant benefits should therefore be understood as strategic aims, not evidence of products already launched or results already achieved.

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Trustly’s scale figures, in context

The announcement includes multiple company-provided figures, but they describe different measures and should not be combined into one supposedly uniform metric.

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Statement Attribution and scope
More than 50 million consumers and over $120 billion in transactions a year Johan Tjärnberg, Trustly Group CEO, in a quote accompanying the financing announcement. Trustly announcement, 2 October 2026.
Over $100 billion in payments in 2025 Trustly’s company description in the announcement; this is a calendar-year payment figure, phrased differently from the CEO’s annual-transactions statement. Trustly announcement, 2 October 2026.
Over 9,000 merchants, 650+ million consumers, 12,000 banks and 30+ markets Trustly’s company description; the announcement does not provide further definitions for these network figures. Trustly announcement, 2 October 2026.
Founded in 2008 Trustly’s company description in the announcement. Trustly announcement, 2 October 2026.

Trustly also says it operates under the supervision of the Swedish Financial Supervisory Authority, the UK’s FCA, France’s ACPR and US state regulators. That is the company’s description; the announcement does not detail the scope of each authorization or supervisory relationship.

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What remains undisclosed

The announcement does not state the raise’s valuation, per-share price or exact share terms. It gives no individual commitment amounts, final aggregate proceeds, or detailed use-of-funds breakdown. The outcome of the invitation to other existing shareholders will also remain unknown until the raise is completed.

Recent company context

In separate reporting published on 2 October 2026, Tech.eu said the announcement followed Trustly job cuts affecting around 200 roles—approximately a quarter of staff, according to the outlet—and a revenue decline of more than $50 million in the previous year. Those details are Tech.eu’s reporting, not terms disclosed in Trustly’s financing announcement. Tech.eu’s report provides that context.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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