Usually, waiting is worthwhile if you know the exact TV you want and can comfortably wait—but Black Friday is a good buying window, not a guaranteed price low. Check the price history for the same model and screen size. Buy sooner if today’s price is already attractive, you need the TV now, or the model you want may sell out.
Why Black Friday can be a good time to buy
Many TV makers release new models in spring, often at relatively high launch prices. Prices commonly fall as the year goes on, and holiday sales can offer a favorable chance to buy. Replacement models arriving can also bring discounts on older sets.
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RTINGS describes Black Friday as usually one of the best times of the year to buy a TV, while Tom’s Guide notes that many Black Friday models are already relatively close to their eventual lowest prices. That makes the holiday period a sensible target for shoppers who can wait, but it does not establish a universal best date or guarantee a new low on every TV.
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Discount timing differs by model, retailer, screen size, and country. Some sales start before Black Friday, and a particular set may reach a lower price afterward—or sell out before then. The advertised discount from a stated retail price is less useful than the price history of the exact TV you plan to buy.
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For example, What Hi-Fi? reported that the UK 55-inch LG C5 was £1,050 on November 6, 2025, £1,069 on Black Friday, £965 on Cyber Monday, and £949 on June 5, 2026. This is one model’s reported UK price history, not a forecast or typical result for other TVs. What Hi-Fi?
How to decide whether to buy now or wait
- Identify the exact set. Compare the full model code and screen size, not just a brand or series name. RTINGS cautions that some warehouse and Black Friday sets can use slightly different model codes and have minor differences. RTINGS’ TV buying timing guide
- Check its price history. Compare the current offer with the same model’s past prices, rather than relying on the claimed discount from MSRP. Amazon says its product pages show up to 365 days of price history. Amazon’s price-history guide
- Assess the offer and seller. Check retailer reputation, delivery, return terms, and warranty alongside the price. A low price is less compelling if the terms or seller are unsuitable.
- Weigh the benefit of having it now. If you need a TV immediately or the current price is already compelling against its history, buying now may be the better choice. If you can wait and the current price is unremarkable, watching for later offers is reasonable.
- Factor in stock risk. Older models may get cheaper as replacements arrive, but a specific model or size can disappear before a later promotion.
Early holiday deals are already appearing
As of October 7, 2026, Amazon’s Prime Big Deal Days run through October 7, and Tom’s Guide has reported TV offers in early October, noting that holiday deals have moved earlier. That makes early sales worth checking, not automatically worth buying: compare any offer with the exact TV’s price history. Black Friday 2026 falls on November 27, but the available evidence does not establish a universal retailer sale calendar for that date. Tom’s Guide TV coverage
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What the examples can—and cannot—tell you
Tom’s Guide reported that its own record of the 65-inch LG C5 at Best Buy showed a price of $1,699 in late September 2025 and $1,399 by Black Friday 2025. The publication also characterizes its broad estimate of possible savings as informal rather than a scientific statistic. Neither that example nor the UK LG C5 history establishes how much you should expect to save on a different model.
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Retail prices and inventory change quickly. Treat historical prices as context for a specific offer, not a promise about what that TV will cost on a future date.
Quick Recap
Best Value
- A treat for the eyes: Sharp 4K brings out rich detail on our 43" flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
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- CRYSTAL PROCESSOR: Powerful processor enhances colors and sharpens details for a vibrant 4K viewing experience. Experience every shade of color as it was meant to be seen in dazzling 4K. Plus, make your movies, TV shows, games and sports look even better with powerful 4K upscaling.
- ENDLESS FREE CONTENT: Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids' shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests.*
- MOTION XCELERATOR: Experience clear picture and smooth motion in games and sports. Enjoy smooth motion and clear visuals with technology that estimates and adjusts frame transitions in real time. Whether gaming or watching sports, enjoy up to 4K 60Hz performance that brings every play, move and scene to life with realistic clarity and motion.
- COLOR BOOSTER: Supercharge your color. From fiery reds to sparkling blues, make every color come to life with intensity. Color Booster transforms your content into a visual masterpiece.
- 4K UPSCALING: Upgrades what you watch to crisp 4K clarity. Upgrade your favorite shows, movies and more. Experience incredible details and clarity in every frame, even from lower-quality sources, with advanced upscaling technology.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
