Free tools Windows power users keep installed
One-click scans. No signup required.
For most stores, Shopify’s Basic, Grow, or Advanced plan is the better fit unless the business can point to a specific Plus-only capability or capacity limit it needs. On Shopify’s US pricing pages reviewed October 4, 2026, standard plans cost $39–$399 USD per month with monthly billing, while Shopify Plus starts at $2,300 USD per month on a three-year term or $2,500 USD per month on a one-year term. Plus adds full checkout customization, higher limits on select APIs, greater staff and location capacity, and advanced B2B options—but a growth target alone does not justify the price jump.
Shopify vs. Shopify Plus at a glance
Shopify’s standard plans and Shopify Plus use the same core Shopify platform, but they are priced and equipped for different operating needs. Basic, Grow, and Advanced cover stores that fit within their plan limits. Plus is aimed at businesses that need more control over checkout, greater capacity for selected operations, or workflows such as advanced B2B and managing multiple stores.
As an Amazon Associate I earn from qualifying purchases.
The amounts below are US pricing in USD from Shopify’s official plan pages, reviewed October 4, 2026. Standard-plan yearly amounts are monthly equivalents when billed yearly; Plus pricing is stated by contract term, not as a yearly-billed equivalent. Prices, plan limits, fees, and feature eligibility can change.
| Plan | Price shown by Shopify | Selected limits and capabilities |
|---|---|---|
| Basic | $39/month with monthly billing; $29/month equivalent billed yearly | Up to 10 inventory locations; no additional staff accounts; up to three B2B catalogs; limited checkout customization |
| Grow | $105/month with monthly billing; $79/month equivalent billed yearly | Up to five staff accounts and 10 inventory locations; up to three B2B catalogs; limited checkout customization |
| Advanced | $399/month with monthly billing; $299/month equivalent billed yearly | Up to 15 staff accounts and 10 inventory locations; up to three B2B catalogs; up to 2x API limits on select APIs; limited checkout customization |
| Shopify Plus | Starts at $2,300/month on a three-year term or $2,500/month on a one-year term | Unlimited staff accounts; up to 200 inventory locations; unlimited B2B catalogs; full checkout customization; up to 10x API limits on select APIs |
Shopify’s US plan comparison and Shopify Plus pricing page list the prices and selected limits above. API multipliers apply to select APIs, not every API uniformly.
#1 Best Overall
What Shopify Plus adds—and when it matters
More control over checkout
Shopify describes checkout customization as limited on Basic, Grow, and Advanced, and full on Plus. Its upgrade overview describes changes made through the checkout editor and apps, as well as custom app development. This is a reason to consider Plus when a defined checkout design or operational requirement cannot be met on a standard plan—not evidence that an upgrade will automatically improve conversion. See Shopify’s Plus feature and upgrade overview.
Higher limits for selected APIs
The plan comparison lists standard API limits on Basic and Grow, up to 2x limits on select APIs on Advanced, and up to 10x on select APIs on Plus. The multiplier is not a blanket measure of speed or capacity for every API. If your store depends on integrations or custom software, identify the specific API, its current limit, and the demand your workflow creates before treating this distinction as a reason to upgrade. Shopify’s plan comparison gives the stated plan-level multipliers.
More staff and inventory-location capacity
Basic has no additional staff accounts; Grow allows up to five and Advanced up to 15. Each of those standard plans lists up to 10 inventory locations. Plus lists unlimited staff accounts and up to 200 inventory locations. These limits may matter to organizations with many teams or inventory sites, but the relevant question is whether your business will exceed its current plan’s capacity. The figures are from Shopify’s US plan comparison, reviewed October 4, 2026.
Advanced B2B capabilities, not simply “B2B access”
Shopify B2B is not exclusive to Plus: the plan comparison lists up to three catalogs on Basic, Grow, and Advanced, and unlimited catalogs on Plus. Shopify’s April 2, 2026 changelog says key B2B features became available on non-Plus plans while identifying unlimited catalogs, customer-specific pricing, direct catalog assignment to companies and locations, partial payments, and deposits as Plus-exclusive at that time. If one of those capabilities is central to your wholesale model, check its current eligibility and requirements in Shopify’s B2B feature announcement and current plan details.
Store expansion and organization-level operations
Shopify’s Plus pricing FAQ says a Plus contract includes a main store and nine expansion stores, with one brand per contract. Additional stores may cost $300 USD per month each or be priced through revenue share; a separate contract is required for each brand under a company. Confirm the terms that apply to your business with Shopify, since contract details can affect the economics of expansion. Source: Shopify Plus pricing FAQ.
Scheduled launches and peak events
Shopify’s Plus upgrade page describes Launchpad for scheduling promotions, product releases, and theme updates, as well as bot protection and higher API limits. These capabilities may be relevant if your team runs scheduled launches or flash sales. Bot protection is not a guarantee against every bot or disruption, and platform capabilities do not guarantee a particular sales result. Details are on Shopify’s Plus upgrade overview.
Compare total cost, not just the subscription
The subscription-price difference is substantial: Shopify’s US standard plans range from $39 to $399 per month with monthly billing, while Plus starts at $2,300 per month on a three-year term or $2,500 per month on a one-year term. Those figures alone do not establish a universal sales-volume threshold at which Plus becomes cheaper overall.
What’s actually slowing this PC down?
Pick the symptom - the matching free tool is one click away.
Shopify says more complex, higher-volume businesses may move to a variable platform fee based on revenue and business model. Its Plus page also describes lower transaction fees, but payment rates depend on country and Shopify recommends contacting sales for current rates. A fair comparison therefore needs your country, payment methods, sales volume, contract term, third-party processor and its fees, and any other relevant transaction charges. Shopify’s standard pricing page provides US plan-specific payment information, but those details do not make a fee comparison universal. See Shopify pricing and Shopify Plus pricing.
Build the comparison around your own expected costs. Include the subscription, payment processing and applicable third-party transaction fees, apps, custom development, migration work, and any additional expansion stores. Compare like with like: use the billing term you would actually accept, and account for the operational costs of meeting a requirement on a standard plan as well as the Plus contract price. The official figures reviewed here do not support a single break-even revenue number for all merchants.
How to decide which plan fits your store
- Write down hard requirements. Note checkout changes you need, specific API limits or integrations, staff accounts, inventory locations, B2B catalog and pricing requirements, the number of stores and brands, and scheduled launch workflows.
- Check whether a standard plan meets them. Compare each requirement with the current Basic, Grow, and Advanced limits and features. If one standard plan covers the needs and you cannot name a specific value in Plus’s added capabilities, the higher subscription is not justified by growth ambitions alone.
- Model the full monthly cost. Use the actual billing term and country. Include the plan, payment and third-party fees, apps, development, migration, and any extra stores. Do not assume a generic revenue threshold makes Plus a better deal.
- Validate a workflow or request a store-specific quote. Shopify’s Help Center recommends using a free trial to learn how features fit the business and says plans can be upgraded. For Plus, ask Shopify for current payment rates and contract-specific pricing. See Shopify’s pricing-plan guidance and Plus pricing information.
What to plan for before moving to Plus
An upgrade decision should include implementation effort, not only subscription cost. Shopify states that the merchant is responsible for migration and that paid services may be useful for custom needs. Its Plus pricing FAQ says: “Migration is your responsibility, but a Shopify Plus representative can outline potential costs and resources needed.” If your store relies on custom checkout work, integrations, or complex data and workflows, include the people, time, and services needed to carry out the move in your budget. Source: Shopify Plus pricing FAQ.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Frequently Asked Questions
Does a Shopify Plus contract cover more than one brand?
Shopify says a Plus contract is for one brand. A separate contract is required for each brand under a company, according to its Plus pricing FAQ.
Who is responsible for migrating a store to Shopify Plus?
The merchant is responsible for migration. Shopify says a Plus representative can outline potential costs and resources, and paid services may be useful for custom requirements. See the Shopify Plus pricing FAQ.
Can I try Shopify before choosing a plan?
Shopify’s Help Center recommends using a free trial to explore how features fit your business and says plans can be upgraded. Trial terms and availability should be checked in the current Shopify pricing-plan guidance.
Frequently Asked Questions
Does a Shopify Plus contract cover more than one brand?
Shopify says a Plus contract is for one brand. A separate contract is required for each brand under a company, according to its Plus pricing FAQ.
Who is responsible for migrating a store to Shopify Plus?
The merchant is responsible for migration. Shopify says a Plus representative can outline potential costs and resources, and paid services may be useful for custom requirements.
Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problemsCan I try Shopify before choosing a plan?
Shopify’s Help Center recommends using a free trial to explore how features fit your business and says plans can be upgraded. Check the current Shopify pricing-plan guidance for trial terms and availability.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
