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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11In the UK, the Samsung S99H and the Samsung S95H are distinct televisions. The naming is confusing because Samsung uses “S95H” for a different 2026 OLED in other markets. In What Hi-Fi?’s UK side-by-side test, the S99H looked clearly brighter and more vibrant than the UK S95H; the reviewer also identified the S99H as QD-OLED but could not confirm the UK S95H’s panel type.
Why the S99H and S95H names are easy to mix up
Samsung’s model names vary by market. The S99H sold in the UK is called S95H in some other markets, while the UK lineup also has a separate television named S95H. That means a comparison of the UK S99H and UK S95H is not a comparison of one television under two names: it is a comparison of two different UK models.
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Check the country and the complete model code before using specifications, reviews, prices or retailer listings to compare them. An overseas page about “the S95H” may describe the model sold as the S99H in the UK, rather than the distinct UK S95H.
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What the UK side-by-side test found
What Hi-Fi? set the two UK models up side by side in its test room. Reviewer Tom Parsons reported that the S99H was clearly better in brightness and vibrancy, with a difference that was immediately appreciable. The UK S95H was still described as a very good TV, but it ranked below the S99H in this comparison.
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The comparison reports qualitative viewing observations, not numeric brightness or color measurements. It does not establish how large the difference is in a particular picture mode, screen size, room or measurement test, so there is no published figure to use when estimating the gap.
Panel type: one identification is confirmed, the other is not
Samsung S99H
What Hi-Fi? identifies the S99H as QD-OLED. Its stronger brightness and vibrancy were the reviewer’s observations in the side-by-side test.
Samsung UK S95H
The reviewer could not be completely certain of the UK S95H’s panel technology. The tentative impression was that it looked more like a lower-step QD-OLED than a WOLED, but that is not a confirmed specification. Treat the S95H’s panel type as unverified unless Samsung’s documentation for the exact UK model code establishes it.
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Screen finish and design differences
The two screens were described as having very similar matte coatings. That similarity does not erase the brightness and vibrancy difference reported in the test, and it does not establish that the panels or full specifications are the same.
The UK S95H reminded the reviewer visually of Samsung’s 2025 S95F. That is an appearance comparison, not evidence that the two share a panel or all specifications. Samsung’s 2025 US announcement described the S95F as having upgraded Glare-Free technology and a 165Hz refresh rate, and claimed a 30% brightness boost; that company claim is not a measured comparison with either 2026 UK model.
The S99H’s metal frame was considered attractive for wall mounting, though potentially awkward on the supplied feet. The review notes that the UK S95H did not turn out to be the simpler, cheaper equivalent the reviewer had expected. The available comparison does not provide model-specific VESA or weight figures, so check the exact SKU’s installation specifications before choosing a wall mount.
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- EXPERT-VALIDATED COLOR AND SKIN TONES FOR A REALISTIC PICTURE: With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.
- DESIGN THAT EMBODIES SOPHISTICATION: Made to look bold, yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.
How to interpret Samsung’s US S95H specifications
Samsung Electronics America’s 2 April 2026 announcement describes the US-market S95H as its 2026 flagship OLED. It lists FloatLayer metal-bezel styling, Art Store access and Wireless One Connect Ready capability; Samsung says the optional Wireless One Connect Box is sold separately. The announcement also attributes Glare Free technology, 165Hz gaming features and the NQ4 AI Gen3 processor to the US S95H and S90H.
These are manufacturer statements about Samsung’s US lineup. Because “S95H” names a different product in the UK, do not assume that the US model’s features, accessories or specifications apply to the UK S95H. Confirm them against documentation for the exact model and market.
US launch prices are not UK prices
Samsung’s US launch prices for its US S95H, announced in April 2026, were:
Rank #4
- OLED HDR+ WITH GLARE FREE*: Experience incredible brightness and deep contrast. Advanced AI enhances details, while Glare Free technology eliminates distracting reflections.*
- NQ4 AI GEN3 PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
- ULTIMATE GAMING PACK*: Conquer the competition with ultra-smooth, tear-free, low-latency gameplay and real-time responsiveness. Unlock the ultimate gaming experience with the powerful combination of Motion Xcelerator 165Hz with NVIDIA G-SYNC or AMD FreeSync Premium Pro.*
- 4K AI UPSCALING PRO: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
- AI MOTION ENHANCER PRO: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.*
| Screen size | US launch price |
|---|---|
| 55-inch | $2,499.99 |
| 65-inch | $3,399.99 |
| 77-inch | $4,499.99 |
| 83-inch | $6,499.99 |
These are US launch prices, not current street prices and not UK pricing. They should not be used to infer the price of either UK model.
Which model should you compare or buy?
- If brightness and color vibrancy are priorities: the UK side-by-side review favors the S99H, based on the reviewer’s visual assessment.
- If you are researching a product listed as S95H: establish the sales market and full model code first. The name alone does not identify the same television worldwide.
- If panel technology matters to your decision: the comparison identifies the S99H as QD-OLED but does not verify the UK S95H’s panel type.
- If reflections or screen finish matter: both tested screens were described as similarly matte, but the comparison supplies no numeric reflection or brightness measurements.
- If installation or connected-box features matter: verify stand, wall-mount and One Connect details for the precise regional SKU; US feature announcements do not prove UK availability or what is included in the box.
RTINGS’ comparison of the previous-generation S95F and S90F offers model-year context, not a direct test of the UK S99H and S95H. It lists the S95F as matte and 165Hz and the S90F as glossy and 144Hz, and reports that the S95F is brighter, more accurate in HDR out of the box and better at handling direct reflections. Those results should not be carried over to the two 2026 UK models.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
