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Replace Google TV’s Cluttered Home Screen With an App-First Launcher

Projectivy can offer an app-first alternative to Google TV’s recommendation-heavy home screen, but Home-button setup and persistence vary by device.
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You can make an existing Google TV device feel more app-focused by first reducing Google’s built-in recommendations, then trying a third-party launcher such as Projectivy. The trade-off is that Google’s cross-service discovery features may become less prominent, and getting the Home button to open the replacement—and keep doing so after updates—can take device-specific setup.

Try Google TV’s built-in controls first

If recommendations are the main source of clutter, you may not need to install anything. Google provides controls for turning off video and audio previews and for managing personalized recommendations. Its guidance also says suggestions based on trending content or sponsored by media partners cannot be turned off through those recommendation controls. See Google’s instructions for customizing the Google TV home screen.

The recommendations Google does personalize can be informed by linked streaming services and account activity, according to Google’s platform help. What appears can vary with settings, services, region, device, and software version; the documented controls are not a promise that every promotional tile will disappear.

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What a replacement launcher changes

A launcher is the interface you see when you reach the device’s home screen. Projectivy is one option described in recent setup coverage as configurable and app-focused, with a layout intended to put apps ahead of a recommendation-heavy surface. Those are the guide’s descriptions, not a guarantee of identical behavior or speed on every Google TV device. Android Authority’s July 2025 reviewer said Projectivy felt significantly faster than the default experience; that is one reviewer’s impression, not a benchmark or a result established across hardware.

The central trade-off is discovery versus simplicity. Google’s home screen can surface suggestions across connected services; a replacement may make those suggestions less prominent or unavailable in favor of a more direct route to installed apps. Choose based on which interface you want to use, not on an assumption that changing launchers removes every sponsored suggestion or improves performance on your particular device.

Install Projectivy and check Home-button behavior

Recent setup coverage discusses installing Projectivy on Google TV and configuring the Home button to open it. Because exact menus and behavior can depend on the device and software version, follow the steps for your own model in the Projectivy setup guide rather than treating a generic sequence of button presses as universal.

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  • HDMI 2.1 cable required (sold separately)
  • See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
  • Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
  • Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
  1. Install Projectivy using the method supported by your device and the setup guide. Check that the launcher opens before changing any system behavior.
  2. Configure the Home button using the least invasive option available for your device. Press Home and confirm that Projectivy opens; if it does not, keep the stock home screen available while you troubleshoot.
  3. Test a reboot and, where practical, test again after a system update. A successful first launch does not establish that a Home-button override will persist.

Some devices may require further configuration for Home handling to persist. A troubleshooting guide updated in September 2026 describes device-dependent persistence problems after reboots or updates and an ADB-based approach: Projectivy launcher persistence troubleshooting. Treat its advanced instructions as specific to the device and software version they cover. Do not casually disable the stock launcher or copy package-level commands from another device: an incompatible change can leave you without a usable home screen. If you choose an advanced method, follow the guide’s recovery instructions before making changes and verify that you can restore the stock launcher.

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When to keep the stock launcher

Stay with Google’s launcher if its recommendations are useful and the built-in preview and personalization controls are enough. Try Projectivy if you prefer an app-first home screen and are prepared to verify that the Home button and launcher continue working on your device. A new streaming device or an ADB accessory is not established as necessary for changing the interface on hardware you already own; advanced ADB configuration is a separate, device-dependent case.

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  • Chromecast Built-in: Easily cast movies, shows, and photos from your Android or iOS device to your Android TV
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Google Streamer 4K – Fast Streaming Entertainment with Voice Search Remote, Watch Movies, Shows, Live Channels and Netflix in HDR, Smart Home Control, 32 GB Storage, Porcelain
  • The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
  • HDMI 2.1 cable required (sold separately)
  • See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
  • Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
  • Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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