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To change a product page URL in manual mode, open SEO Settings in the editor, choose Product Pages, select the product, edit its Page URL, then update your website to publish the change.
Change a product page URL
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In the website editor, open SEO Settings from the left toolbar.
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Choose Product Pages from the dropdown.
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Select the product whose URL you want to change.
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Scroll through that product’s settings to Page URL, then edit the address.
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Choose Update your website to apply the change to the live site.
The product SEO instructions also describe the route as Online store > Product Pages > product ellipsis > SEO settings; the editor’s entry point may therefore depend on which view you are using. The product SEO guide explains that the product SEO settings include the page URL as well as fields for the meta title, meta description, keywords, and search-engine visibility.
Before you edit
This procedure is for a product page. Product pages are created automatically after you create a product in manual mode, and an online store must be set up to use product pages. The product-page guidance covers that setup distinction.
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For a regular website page, use Pages and navigation > page ellipsis > Page URL, edit the slug, save, and update the site. Product URL changes are directed to the product-page settings instead. See the instructions for ordinary page URLs.
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What happens to the old URL?
The instructions for changing a product URL do not state whether the previous address redirects to the new one. They also do not establish how search engines will handle an already indexed URL. Do not assume a redirect or a particular search-ranking outcome; check current product documentation if redirect behavior is important to your change. The product URL instructions describe the edit and publish steps but do not specify what happens to the old address.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
