The “significant update” to NVIDIA’s SHIELD TV Pro is a price rise, not a new SHIELD model or firmware release. The US price reportedly increased by $100, from $199.99 to $299.99, effective October 2, 2026. The change comes seven years after the current Pro launched in 2019.
What changed, and what does the SHIELD TV Pro cost now?
Tom’s Hardware reported that the new US price took effect on October 2, 2026. T3 also reported the move from $199.99 to $299.99. Those are US prices; they do not establish the price in other countries.
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Tom’s Hardware quoted an NVIDIA spokesperson as saying: “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” That is NVIDIA’s stated explanation, not an independently verified measure of industry costs or proof of what drove the price of this specific product.
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Tom’s Hardware also noted a $249.21 Best Buy listing, but reported it was out of stock. It should not be treated as an available offer or as the SHIELD TV Pro’s normal current price.
#1 Best Overall
- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
Is the base SHIELD TV still available?
T3 reported that NVIDIA had scrapped the standard, less expensive SHIELD TV and no longer listed the Pro on its UK web store. The report also said the UK price increase had not yet been implemented, while the device was difficult to find. These are time-sensitive reports, not a guarantee of stock or product status across every market. Check local listings for the model, seller, stock, and price before buying.
What does the SHIELD TV Pro still offer?
Tom’s Hardware reports that the Pro has a Tegra X1+ processor, 3GB of RAM, 16GB of internal storage, two USB 3.0 ports, Gigabit Ethernet, and support for external storage. Its reported capabilities include 4K HDR playback at up to 60 frames per second, Dolby Vision HDR and HDR10, AI upscaling, high-resolution audio, GeForce NOW, and Android games. These are reported specifications and features, not results of hands-on testing.
Rank #2
- 4K Ultra HD with Cinematic Visuals & Sound: Supports 4K resolution (3840 x 2160) at 60FPS, Dolby Vision, and HDR10+ for enhanced contrast, brightness, and color accuracy. Delivers immersive audio via Dolby Audio and DTS:X surround sound
- High-Performance Hardware: Equipped with a Quad-Core CPU (up to 2.5GHz) and ARM G310 V2 GPU for seamless navigation and multitasking. Includes 2GB RAM and 32GB internal storage (ROM) for ample app and content space
- Google TV Smart Platform: Runs the latest Google TV OS, offering personalized content recommendations, access to thousands of streaming apps (Netflix, YouTube, Disney+, etc.), and voice control via Google Assistant
- Advanced Connectivity & Decoding: Features dual-band Wi-Fi (2.4GHz/5GHz), Bluetooth 5.2, HDMI 2.1, and USB 2.0 ports. Supports decoding of 4K 60FPS video formats and Google Cast for screen mirroring
- Complete Setup Included: Comes with Xiaomi TV Box S (3rd Gen), voice remote control, power adapter, HDMI cable, and user manual. Compact design (95.25 x 95.25 x 16.7 mm) for discreet placement
Whether those features justify the new price depends on what you need. For a comparison with Apple TV 4K or another streamer, check the current price and regional availability alongside HDR and audio-format support, local-media playback, external-storage options, gaming features, and software support. The available reporting does not establish a like-for-like alternative’s current price or superiority.
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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchDoes “update” also mean a software update?
No: the headline’s update is the price change. NVIDIA’s release notes separately list SHIELD Experience Upgrade 9.2.4, with security patches updated to January 2026 and fixes for Disney+ playback, third-party remote connections after sleep, SHIELD/CEC devices waking during sleep, Bluetooth-remote disconnections, and a settings page closing when NVIDIA Share is triggered. See NVIDIA’s SHIELD software and firmware release notes for the official details.
Rank #3
- Works with SHIELD TV 2015/2017/2019 models. Requires upgrade to the latest SHIELD Experience.
- Easy to use in the most darkly lit room. Pick up the remote and the buttons will instantly light up.
- Press the microphone button to access the powerful Google Assistant on your Android TV. Search for new movies, TV shows, or YouTube videos, look up stock prices, or check your commute time, all on your SHIELD TV.
- Customize your menu button with more than 25 choices. Launch your favorite app, enable AI upscaling, or mute your sound, or more! Different options can be applied to up to 3 actions: single press, double press, long press.
- Control your home entertainment center with SHIELD Remote’s built in IR blaster. Control volume, power, or input source.
The release notes also document other software changes. Version 9.2.2 added accessibility options including Bounce Keys, Accessibility Key Repeat, an accessibility-timeout settings interface, and TalkBack text-to-speech support in 23 European languages. Version 9.2 listed AURO-3D over HDMI for SHIELD TV Pro with a compatible decoder and Match Frame Rate (beta); NVIDIA also documented a known issue in which SHIELD TV is removed from Google Home integration after installing 9.2 unless reconfigured. None of these firmware notes is the price news.
Quick Recap
Rank #4
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
