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World desk5 min

Magento 2 Advanced Reports: What’s Built In and When to Add an Extension

Adobe provides native sales reporting and Advanced Reporting. Here’s how to decide whether Amasty or Mageplaza adds the report dimensions, customization, or dashboard features your Magento store needs.
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Magento already includes sales-reporting tools, so a paid extension is not automatically necessary. Start by checking whether Adobe’s native reports and Advanced Reporting answer your store’s questions; consider an extension when you need specific breakdowns, saved dashboard views, custom reports, or calculated columns that the built-in tools do not provide.

What Magento’s built-in reporting can do

Adobe documents native sales reports that can be generated for a website or a single store. You choose a reporting period and an order-status filter to populate the report. This is a useful baseline for reviewing sales activity before adding another tool. See Adobe’s sales reports documentation.

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Adobe also describes Advanced Reporting as a cloud-based service powered by Adobe Commerce Intelligence, included with Adobe Commerce and Magento Open Source. Adobe says a Commerce Intelligence account activated through Adobe provides access to five dashboards and approximately 70 reports. That figure describes the account access Adobe documents; it should not be read as the number of reports available in every Magento installation. Details are in Adobe’s Commerce Intelligence documentation.

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Match the reports to the decisions you need to make

Begin with the business question, then identify the dimensions and definitions required to answer it. Adobe’s documentation offers examples such as “How are my orders growing month-over-month?”, “Who are my most loyal customers?”, and “Is my coupon strategy working?” Those questions can require different data: time trends, customer behavior, or performance by cart-price rule.

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  • Sales trend: Can you compare the same reporting periods and apply the order statuses that fit your accounting or operations needs?
  • Product performance: Do you need results by product, category, attribute, brand, or bestseller status?
  • Customer behavior: Are cohort, repeat-customer, abandoned-cart, or conversion-rate reports important?
  • Operational breakdowns: Do you need location, payment-type, weekday, or hour-of-day views?
  • Customization: Are ready-made reports enough, or do you need to build reports, add calculated columns, or save custom dashboard views?

Also check how a report defines its metrics. For example, Amasty’s guide defines product quantity sold as ordered quantity minus cancelled and refunded quantity. A quantity figure and a revenue figure are not interchangeable: the same guide says its report can show data based on either products sold by quantity or the total sum paid by customers over a selected period. Review each report’s columns and definitions before using its output for decisions.

What the documented extensions add

Amasty and Mageplaza both sell Magento reporting extensions. Their product pages and guides describe available features; these are vendor claims, not independent testing or endorsements. Compare the specific features you need rather than assuming that a higher-priced tier or a larger report count is automatically better.

Amasty Advanced Reports

Amasty’s guide describes a dashboard with metrics including orders, sales, average order value, customers, items ordered, refunds, and abandoned carts. It also discusses “Today & Live” data and period comparisons. Report coverage includes time, geography, payment type, cart-price rules, products and attributes, brands, bestsellers, customer cohorts, abandoned carts, and conversion rate. Columns and edition requirements vary by report. See the Amasty user guide.

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On its product page, Amasty lists three tiers: Advanced Reports at $259, Pro at $379, and Premium at $479. The page describes 20+ ready-made reports and a dashboard in the base offer; Pro adds custom report building, templates, and additional report functionality; Premium adds custom columns, more charts, the ability to edit selected built-in reports, and out-of-stock forecasting. These are prices and feature descriptions displayed by the vendor, not guaranteed quotes. Check the current Amasty product page for the offer and compatibility details that apply to your store.

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Mageplaza Advanced Reports

Mageplaza presents Standard, Professional, and Ultimate editions. Its page describes Standard as adding sales reports and dashboard functions; Professional adds report cards and filtering in report details; Ultimate adds further “Sales By” report types, location reporting, and the ability to create and save multiple dashboard views. Mageplaza’s page identifies version 4.1.7 and claims compatibility with Magento 2.4.9. It displays first-year prices of $99 for Standard, $199 for Professional, and $299 for Ultimate. These version, compatibility, price, and feature details are vendor statements that can change. Check the current Mageplaza product page before purchasing.

Compare the options against your store’s requirements

Option What the cited source describes Price information What to verify
Adobe native sales reports Reports for a website or store, populated using a selected period and order-status filter, according to Adobe’s sales-report documentation. Not stated in the cited sales-report documentation. Whether the available reports and filters answer your store’s questions.
Adobe Advanced Reporting Cloud-based Commerce Intelligence service. Adobe says it is included with Adobe Commerce and Magento Open Source; Adobe describes five dashboards and approximately 70 reports for an account activated through Adobe. See Adobe’s documentation. Not stated in the cited documentation. Activation and account access, and whether its documented reports meet your needs.
Amasty Advanced Reports Vendor guide describes a broad set of reports, dashboard metrics, live and period-comparison views; available details and requirements vary by report and edition. Guide. Amasty’s product page displays $259, $379, and $479 for Advanced Reports, Pro, and Premium, respectively. Product page. Current tier contents, exact Magento release and edition compatibility, support, updates, and total cost.
Mageplaza Advanced Reports Vendor page describes Standard, Professional, and Ultimate with increasing report, filter, location, and dashboard-view capabilities. Product page. Mageplaza displays first-year prices of $99, $199, and $299 for Standard, Professional, and Ultimate, respectively. Product page. Current edition contents, exact Magento release and edition compatibility, and any costs beyond the displayed first year.

Check compatibility and ownership costs before buying

Do not treat a broad “Magento 2” label as proof that an extension supports your exact installation. Match the vendor’s current compatibility information to your Magento release and edition, and check dependencies and upgrade requirements. The cited vendor pages give time-sensitive compatibility information; for example, Amasty’s product page reports a July 30, 2026 update, while Mageplaza identifies version 4.1.7 and claims Magento 2.4.9 compatibility.

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Confirm what the quoted price covers. Ask whether the displayed price is a one-time purchase or a recurring charge, what support and updates are included, and whether renewal or upgrade terms affect the total cost. The cited pages provide displayed prices, but do not establish that every merchant will pay the same amount under all purchase conditions.

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Choose the simplest tool that answers the question

  1. List the decisions the reports must support. Write down the measures, time comparisons, product or customer breakdowns, and filters you need.
  2. Check Adobe’s native options first. Compare those requirements with the documented sales reports and, where relevant, Advanced Reporting.
  3. Identify the missing capability. Decide whether the gap is a report dimension, a filter, a custom report, a calculated column, a dashboard view, or something else.
  4. Compare extension tiers against that gap. Use current vendor documentation to confirm the feature is in the edition you are considering, and examine metric definitions rather than relying only on report counts.
  5. Verify release fit and full terms. Confirm compatibility with your exact Magento version and edition, then check current price, support, updates, and renewal conditions.

An extension is most relevant when the native tools do not supply a specific report or workflow your team needs. If they already answer the questions that drive your decisions, buying another reporting tool may add cost and maintenance without solving a real problem.

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