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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Neither Incogni nor Optery is a proven universal winner. Incogni’s official materials emphasize recurring automated removals, with custom requests available on eligible higher tiers. Optery emphasizes plan-based broker coverage, exposure visibility, and reports that can include screenshots. Choose by the sites you need covered, your country and plan, whether you need custom removals, and how much progress evidence you want—not by comparing headline broker counts alone.
How Incogni and Optery differ
Both services submit requests to data brokers and people-search sites that hold personal information, and both are designed for continuing use rather than a single cleanup. Their public product presentations differ: Incogni highlights automated recurring requests, while Optery foregrounds coverage tiers and visibility into reported exposure and removals. Those are differences in features and emphasis, not proof that one service removes more of a particular person’s data.
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| What to compare | Incogni | Optery |
|---|---|---|
| Coverage | Its Help Center says standard automated removal covers 420+ sites. This is a vendor-stated figure; coverage and eligible plans can change. | Its pricing page says Ultimate covers 635+ brokers and people-search sites, or 405+ without Expanded Reach. These are vendor-stated figures and depend on plan. |
| Custom requests | Unlimited custom requests are listed for applicable Unlimited plans. | Unlimited custom removals are listed with Ultimate; check the current plan details for eligibility. |
| Progress visibility | Help materials describe progress tracking and a monthly Privacy Score for the family plan. | The pricing page promotes exposure and removal reports with screenshot verification and real-time dashboard status. |
| Household plans | Family tiers are described as supporting up to five members. | Family plans are listed; verify the current member limit, rules, and plan inclusions. |
| Regional limits | Protect and Concierge are stated to be U.S.-only offerings. | Coverage and terms depend on geography; use the country-specific plan information. |
Sources: Incogni Help Center plan details and Optery pricing. Check the live pages before subscribing because plan names, inclusions, and availability can change.
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1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problemsWhy broker counts do not settle the comparison
The figures above are not directly comparable unless they refer to the same date, geography, plan, and definition of “covered.” A large database can indicate broad potential reach, but it does not establish that a service will find or remove a particular person’s records from every listed site.
#1 Best Overall
A 2025 peer-reviewed study by He, Snyder, and colleagues measured multiple personal-information removal services during its own collection period. It counted 743 unique brokers for Optery in its study dataset and 1,759 unique brokers across ten services; it also reported that coverage changes over time. These are historical study results, not current plan counts or a direct comparison of today’s Incogni and Optery offerings. The authors’ estimate of approximately 5,000 brokers in operation came from sources cited in the paper, rather than a census conducted by the vendors. The study’s coverage analysis is bounded by its collection period, selected services, and methods. Read the 2025 PoPETs study.
The same study’s user research included 71 valid data collections after nine withdrawals. That evidence adds independent context, but it does not establish a definitive winner for every user or show that either service reaches the entire broker landscape.
When Incogni may fit better
- You want a service whose official materials emphasize recurring automated removal requests and exposure checks.
- You need to submit requests to a site outside standard coverage and are willing to choose an eligible tier for custom requests.
- You are comparing household options and want to check whether a family plan covering up to five members fits your needs.
Incogni’s Help Center lists Standard, Unlimited, Family, Family Unlimited, Protect, and Concierge. It states that Standard includes a 30-day money-back guarantee, and that Protect and Concierge are available only to U.S. residents. Treat these as current vendor terms, not permanent guarantees; confirm them for your country and checkout. See Incogni’s plan details.
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When Optery may fit better
- You want to inspect plan coverage tiers and prioritize visibility into reported exposures and removals.
- Screenshot-based reporting would help you understand what a dashboard says it found or submitted.
- You need custom removals and have confirmed that the plan offered in your country includes them.
Optery says its Ultimate plan includes exposure and removal reports with screenshot verification, real-time dashboard status, and unlimited custom removals. A screenshot can document a reported listing or removal status; it is not proof that information will stay deleted or cannot reappear. Check Optery’s current plan details.
What ongoing removal can—and cannot—do
A removal request is not necessarily a permanent deletion. A broker may take time to process a request, may not complete it, or may later publish information again. Incogni’s pricing page says its annual plans include year-round monitoring, exposure checks, and resending requests to address recirculation. It also cautions that some requests take over 30 days and may be incomplete, and that data can reappear after a one-time removal. These are Incogni’s descriptions of its own service and the limits it identifies. See Incogni’s pricing and subscription information.
Neither service should be treated as a guarantee against identity theft or as a way to erase personal information everywhere. Their coverage is limited to the sites and processes they handle, while the broader broker landscape is larger and can change.
How to choose before you pay
- Set your geography first. Check the country-specific plans and site lists. In particular, Incogni says Protect and Concierge are U.S.-only; do not assume U.S. offerings apply elsewhere.
- Look for your known exposure sites. If a specific broker or people-search site concerns you, verify its inclusion on the exact plan rather than relying on a headline total.
- Confirm custom-request rules. Check which tier permits requests beyond standard coverage, whether requests are unlimited, and whose records are eligible—especially for family use.
- Decide what proof you need. If visibility matters, inspect sample descriptions of dashboard status and reports. A screenshot is evidence of a reported state, not a guarantee of lasting deletion.
- Review the full subscription terms. Compare current renewal cost, billing period, cancellation and refund terms, and the personal information each provider requires. Exact current checkout prices for a common geography are not established here, so verify them directly before purchase.
- Plan for recurring checks. Ongoing monitoring and follow-up may matter because records can return; a one-time request is not the same as continuing removal.
What the companies claim versus what independent evidence shows
Incogni’s and Optery’s coverage and feature descriptions are claims on their own official pages. Incogni also publishes a company-authored comparison with Optery; it should be read as vendor material, not independent evaluation. See Incogni’s comparison page.
The 2025 PoPETs paper offers a separate measurement of selected services under the study’s conditions. It is useful for understanding why coverage counts shift and why any provider’s reach is only part of the larger landscape, but it cannot substitute for checking current country- and plan-specific coverage. No hands-on comparative test establishes which service will produce better results for your own records.
Quick Recap
Best Value
- No more exposed information in unprotected notary journals. This product shields clients' confidential information from prying eyes. It allows the Notary Public to keep the journal open during the transaction, as NO prior client information is viewable.
- Shields clients' AND Notary Publics' confidential information
- GLBA and HIPAA require non-disclosure policies and procedures. Notary Privacy Guard is a compliance tool for the professional Notary Public.
- Decreases Notary Public's liability from exposing client information
- Journal column headers are printed on the Notary Privacy Guard, no having to peek underneath to complete the journal entry. Becomes part of the journal and also acts as a place marker.
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