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Update: October 1, 2026. Apple’s “Awe dropping” event took place on Tuesday, September 9, 2025, at 10 a.m. Pacific Time, so there is no live broadcast to join now. You can watch the complete presentation through Apple’s Events archive or the official Apple YouTube upload.
What Apple’s “Awe dropping” event was
“Awe dropping” was Apple’s branding for its September 2025 launch event. The presentation focused on the iPhone 17 family and also introduced new Apple Watch and AirPods models. Apple’s confirmed lineup included:
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- iPhone 17
- iPhone Air
- iPhone 17 Pro
- Apple Watch Series 11
- Apple Watch SE 3
- Apple Watch Ultra 3
- AirPods Pro 3
The phrase “Awe dropping” was an event tagline, not a product or software name.
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Apple Events website
Go to apple.com/apple-events, find Apple Event — September 9, 2025, and select the replay. This is Apple’s first-party archive and works in modern versions of Safari, Chrome, and Firefox on Mac, iPhone, iPad, and Windows PCs. Older browsers and devices may not play the video reliably.
#1 Best Overall
- This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon, US Cellular, Cricket, Metro, Tracfone, Mint Mobile, etc.).
- Please check with your carrier to verify compatibility.
- When you receive the phone, insert a SIM card from a compatible carrier. Then, turn it on, connect to Wi-Fi, and follow the on screen prompts to activate service.
- The device does not come with headphones or a SIM card. It does include a generic (Mfi certified) charger and charging cable.
- Tested for battery health and guaranteed to have a minimum battery capacity of 80%.
Apple’s official YouTube upload
The simplest option for most viewers is Apple’s verified YouTube video: watch the September 9 event on YouTube. YouTube is practical on Android phones and tablets, Windows PCs, smart TVs, streaming devices, and game consoles, provided the YouTube service is supported. Use the verified Apple upload rather than an unofficial search result or commentary stream.
The video includes chapters for major segments, including AirPods Pro 3, Apple Watch products, iPhone 17, iPhone Air, and iPhone 17 Pro. The upload also provides links for American Sign Language interpretation and audio description; caption and playback controls vary by device.
Rank #2
- This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon, US Cellular, Cricket, Metro, Tracfone, Mint Mobile, etc.).
- Please check with your carrier to verify compatibility.
- When you receive the phone, insert a SIM card from a compatible carrier. Then, turn it on, connect to Wi-Fi, and follow the on screen prompts to activate service.
- The device does not come with headphones or a SIM card. It does include a generic (Mfi certified) charger and charging cable.
Apple TV app
Apple listed the event in the Apple TV app on supported devices and platforms. Open the app and look for the September 9, 2025 event. Menu placement and availability can differ by device, operating-system version, and region. The event itself was publicly available; an Apple TV+ subscription was not required to view the presentation.
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The announced start time was 10 a.m. Pacific Time on September 9, 2025. These conversions applied on that date:
Rank #3
- This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon, US Cellular, Cricket, Metro, Tracfone, Mint Mobile, etc.).
- Please check with your carrier to verify compatibility.
- When you receive the phone, insert a SIM card from a compatible carrier. Then, turn it on, connect to Wi-Fi, and follow the on screen prompts to activate service.
- The device does not come with headphones or a SIM card. It does include a generic (Mfi certified) charger and charging cable.
- Tested for battery health and guaranteed to have a minimum battery capacity of 80%.
| Location | Start time |
|---|---|
| Pacific Time | 10:00 a.m., September 9 |
| Mountain Time | 11:00 a.m., September 9 |
| Central Time | 12:00 p.m., September 9 |
| Eastern Time | 1:00 p.m., September 9 |
| Brasília Time | 5:00 p.m., September 9 |
| British Summer Time | 6:00 p.m., September 9 |
| Central European Summer Time | 7:00 p.m., September 9 |
| India Standard Time | 10:30 p.m., September 9 |
| Japan Standard Time | 2:00 a.m., September 10 |
| Australian Eastern Standard Time | 3:00 a.m., September 10 |
For locations not listed, convert 10 a.m. Pacific Time using a current local time-zone converter; daylight-saving rules can change the result.
How reminders worked before the broadcast
Before September 9, 2025, Apple’s scheduled YouTube page offered a Notify me button. Selecting it sent a YouTube reminder for the planned livestream. That control applied to the scheduled live event, not to the archived replay, so it is no longer a way to set a reminder.
Rank #4
- This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon, US Cellular, Cricket, Metro, Tracfone, Mint Mobile, etc.).
- Please check with your carrier to verify compatibility.
- When you receive the phone, insert a SIM card from a compatible carrier. Then, turn it on, connect to Wi-Fi, and follow the on screen prompts to activate service.
- The device does not come with headphones or a SIM card. It does include a generic (Mfi certified) charger and charging cable.
- Tested for battery health and guaranteed to have a minimum battery capacity of 80%.
If the video will not load
- Refresh the Apple Events page or restart the YouTube app.
- Switch between Wi-Fi and cellular data to rule out a local connection problem.
- Try the official YouTube upload if Apple.com fails.
- Try Apple’s Events page if YouTube is buffering or unavailable.
- Update your browser or YouTube app.
- Temporarily disable an aggressive content blocker if the player area is blank, then re-enable it afterward.
- Use only Apple’s Events page or its verified YouTube channel; avoid unofficial “live” streams and mirrors.
Changing DNS settings, using a VPN, or installing a special app is normally unnecessary and can create additional problems.
If you could not watch live
The official replay is the complete presentation and is preferable when you want Apple’s full demonstrations. Apple’s archive also provides the event entry in one place. A reputable technology live blog can be useful for quick text summaries, while Apple’s post-event announcements provide product-specific information, including Apple’s iPhone 17 announcement and its broader iPhone, Apple Watch, and AirPods announcement.
Best Value
- This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon, US Cellular, Cricket, Metro, Tracfone, Mint Mobile, etc.).
- Please check with your carrier to verify compatibility.
- When you receive the phone, insert a SIM card from a compatible carrier. Then, turn it on, connect to Wi-Fi, and follow the on screen prompts to activate service.
- The device does not come with headphones or a SIM card. It does include a generic (Mfi certified) charger and charging cable.
Live stream versus replay
The September 9, 2025 broadcast is finished. Current links lead to a replay, not a live feed. YouTube may still display the original premiere format, but playback is on demand; Apple’s Events page is an archive entry. This distinction matters when older search results describe the event as upcoming or say it is streaming “today.”
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