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How to Use Gmail Plus Addresses to Sort Mail in One Inbox

Add a plus tag to a consumer Gmail address, then create a filter using that variation in the To field to sort matching incoming mail in your regular inbox.
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Add a plus sign and a tag to your Gmail address—such as [email protected]—and messages sent to that variation can still arrive in your regular inbox. Pair the variation with a Gmail filter to label, archive, or otherwise handle matching mail automatically. It is a way to organize incoming messages, not a separate mailbox or a private address.

How Gmail plus addresses work

For a consumer address ending in @gmail.com, put a plus sign and a short tag before the domain: [email protected]. Google says messages sent to that variation arrive in the inbox for [email protected]. You do not need to create another account.

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Use tags that are easy to recognize, such as +receipts, +news, or +shopping. Google gives [email protected] as an example for signing up for newsletters. The tag helps you identify mail addressed to that variation; it does not create a separate inbox.

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Set up a filter for a plus-address variation

  1. Choose a variation. For example, use [email protected] when providing your address to a service that sends receipts.
  2. Start creating a filter in Gmail. Enter the full variation in the filter’s To field.
  3. Choose what happens to matching messages. For example, apply a label or archive the mail. Gmail’s filter actions can also include starring, forwarding, or deleting, depending on the available options in the filter workflow.
  4. Save the filter. Future messages matching that address variation will be handled according to the actions you selected.

For custom-domain organization accounts, Google Workspace also documents using address variations with filters. The exact behavior and account options can depend on how the organization manages its email. Google Workspace Learning Center: Tips to optimize your Gmail inbox.

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Plus signs, dots, and “Send mail as” are different

Feature What it does What to know
Plus-address variation Adds +tag before @gmail.com to help identify and filter incoming mail. Messages go to the regular inbox; it is not a separate mailbox. Google Gmail Help.
Dotted address variation For consumer Gmail usernames, dots do not create a distinct username or inbox. Dots can matter for addresses on work, school, or other organization-managed domains. Google Gmail Help.
“Send mail as” address Configures outgoing mail to be sent from another address. This is separate from plus-addressing, which is about receiving and sorting mail. Google says support for sending as third-party addresses such as Yahoo and Outlook will end beginning in January 2027; Google Workspace aliases and other Gmail addresses owned by the user are unaffected. Check Google’s help page for current details. Google Gmail Help.

Does a plus address hide your identity?

No: treat it as an organizational aid, not a privacy feature. Google warns that aliases are not private and may sometimes be visible to others. That warning appears in its broader alias guidance; it does not establish that every website or recipient exposes every plus tag in the same way. A plus variation still routes mail to your existing account, so do not assume it conceals who you are.

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