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Short answer: Meta has not documented a dedicated switch to stop your conversations with Meta AI from being used to personalize recommendations. You can adjust what Instagram shows, reset suggested content, and manage a separate setting for activity businesses share with Meta—but those controls address different data paths and are not interchangeable.
First, identify which activity you mean
“Activity” can refer to your conversations with Meta AI, things you do on Instagram, or information businesses share with Meta about your activity on other websites and apps. Meta describes different controls for each, so there is no single setting that covers them all.
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- Meta AI conversations: Text or voice interactions with Meta’s generative AI features may be used as an interest signal for recommendations and ads across Meta platforms.
- Activity on Instagram: Likes, views, and other interactions can influence suggested content. You can reset suggested content, but later interactions shape recommendations again.
- Activity from other businesses: This means information businesses share with Meta about your activity outside Meta apps. A separate control is rolling out for this data.
Can you turn off personalization from Meta AI conversations?
Meta announced that it would use interactions with its generative AI features to personalize content and ad recommendations on its platforms. The change took effect December 16, 2025. Meta’s example: a conversation with Meta AI about hiking may lead to hiking-related recommendations. Its announcement names Ads Preferences and feed controls for changing what you see, but does not describe a dedicated opt-out from using AI interactions as a recommendation signal. Meta’s October 1, 2025 announcement.
That distinction matters: changing an ad topic or feed recommendation can affect what Instagram displays, but Meta does not say those controls stop it from using AI interactions as a signal. Likewise, resetting suggested content is not an opt-out from this use.
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Meta says conversations about certain sensitive subjects are not used to show ads. That statement is about ads; it does not establish that those conversations are excluded from every other kind of content recommendation.
Manage activity shared by other businesses
If you mean activity on other companies’ websites or apps that is shared with Meta, look for Activity from other businesses in your Meta account controls. Meta says this setting manages use of that activity data for ads and non-ad content, including Feed and AI responses. This concerns outside-business activity, not necessarily your conversations with Meta AI. Meta’s June 9, 2026 announcement.
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Meta said the expanded control would roll out first in the United States and some other countries, then elsewhere. Availability and menu labels may therefore differ by region or account. The announcement does not provide a universal click-by-click path for every Instagram app version. If you do not see the setting, check Meta’s account controls again later rather than assuming another setting has the same effect.
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For a recommendation mix you want to clear, Instagram’s announced route is Profile menu → Content preferences → Reset suggested content. Meta says this resets suggestions across Explore, Reels, and Feed. Menu labels or availability can vary by app version.
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A reset is a fresh start, not a lasting stop to personalization. Meta says recommendations begin personalizing again over time based on the content and accounts you interact with. Meta’s Instagram announcement (November 19, 2024; updated July 14, 2025).
What each option changes
| Action | Activity it addresses | What it changes | Duration or limit |
|---|---|---|---|
| Adjust Ads Preferences and feed controls | Ads and recommendations you see; Meta does not present these as controls that disable AI-interaction use. | What is displayed. | No opt-out from use of AI conversations as a signal is documented in Meta’s October 1, 2025 announcement. |
| Manage “Activity from other businesses” | Activity businesses share with Meta from outside Meta apps. | Use of that data for ads and non-ad content, including Feed and AI responses. | Phased rollout; availability may vary. It is a separate data path from AI conversations. |
| Reset suggested content | Existing suggested content across Explore, Reels, and Feed. | Clears recommendations for a fresh start. | Temporary in effect: later interactions personalize recommendations again. |
Accounts Center and other Meta accounts
Meta says cross-account use can depend on which accounts are added to the same Accounts Center. Its example says WhatsApp AI interactions are not used to personalize across other Meta Company Products if the WhatsApp account has not been added to the same Accounts Center. This is a qualification about cross-account personalization, not a claim that separating accounts disables personalization within an account. See Meta’s explanation of AI interactions and recommendations.
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