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How to tell whether something in ChatGPT is an ad
OpenAI says an ad may appear below the end of a response. Look for the Sponsored label and the visual separation from the assistant’s reply. Treat that unit as a paid placement, not as part of ChatGPT’s answer. OpenAI says an ad’s appearance is not an endorsement or recommendation of its advertiser or products.
An ad may be selected with the conversation’s context in mind, but OpenAI says its ad system operates separately from the chat model and does not shape the answer. Those are OpenAI’s descriptions of its system, not independent verification. OpenAI Help Center: Ads in ChatGPT
Who may see ads in ChatGPT
Availability depends on plan, region, and rollout. OpenAI’s Help Center says ads may appear for Free and Go users in select regions. Plus, Pro, Business, Enterprise, and Edu accounts will not have ads, and accounts identified as belonging to people under 18 are excluded. Temporary Chats do not show ads. The rollout began in the United States on February 9, 2026, and is expanding gradually; check OpenAI’s current guidance for your account and region because availability can change.
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OpenAI’s current eligibility and availability details
Manage personalization and ad data
Eligible users can find controls at Settings > Ad Controls. OpenAI says available options may vary by region and over time. If Ad Controls is missing in the mobile app, OpenAI advises updating the app.
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- Open ChatGPT and go to Settings.
- Select Ad Controls.
- Choose the available controls, such as turning off ad personalization or clearing data used for ads.
Turning off personalization is not an ad-off switch. OpenAI says ads may still be selected using the current chat’s context, but other chat threads, ads history, and topics will not be used for ad selection while personalization is off. OpenAI says personalized ads are initially unavailable in the European Economic Area and Switzerland.
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Take action on an individual ad
Use the ad’s three-dot menu to choose an action:
- Why am I seeing this ad? OpenAI says the menu can explain why a particular ad was shown.
- Hide ad: Dismisses an ad you do not want to see.
- Report ad: Use this for an ad you consider misleading, unsafe, inappropriate, or policy-violating. OpenAI says reporting hides the ad and sends it for review.
- Ask ChatGPT: Shares that specific ad into the chat so you can ask questions about it. OpenAI says ChatGPT cannot see the ads shown to you by default.
For details on the ad menu and controls, see Ads in ChatGPT and OpenAI’s ads and Ad Controls FAQ.
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OpenAI says ad selection can use current conversation context and general context such as location or language. When personalization is enabled, select signals from broader ChatGPT use may also help select ads. OpenAI says those signals remain within ChatGPT and are not shared with advertisers.
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OpenAI says advertisers do not receive users’ chats, chat history, memories, name, email, precise location, IP address, or sensitive information. It also says advertisers cannot shape, rank, or alter ChatGPT answers. These are OpenAI’s stated data-handling and system practices; the presence of a sponsored placement should not be read as proof that ChatGPT recommends the advertiser.
OpenAI says ad data cleared through controls may be retained on its servers for up to 30 days before removal. This is OpenAI’s stated retention period for deleted ads data, not a description of how long chat history is retained. OpenAI Help Center: Ads in ChatGPT
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