You can monetize YouTube videos and live streams through ads, YouTube Premium revenue, fan funding, Shopping, and separately negotiated brand partnerships. First check the Earn tab in YouTube Studio: access depends on your region, channel standing, feature eligibility, and the relevant YouTube Partner Program (YPP) threshold. Meeting a threshold does not guarantee acceptance or income.
Choose the monetization route that fits your content
YouTube monetization is a set of separate features, not a single switch. The options available depend on your channel and region.
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| Option | What it does | Important limits and setup |
|---|---|---|
| Watch Page ads | Ads around, before, during, or after eligible long-form videos and live streams on the Watch Page. | Requires the higher YPP ad-revenue threshold, the Watch Page Monetization Module, and content that meets ad-suitability and rights rules. |
| Shorts Feed ads | Shares revenue from ads shown between Shorts in the feed. | Requires the higher YPP threshold, the Shorts Monetization Module, and qualifying views. |
| YouTube Premium | Shares subscription revenue when Premium members watch eligible content. | Depends on qualifying views and the applicable monetization module. |
| Channel memberships | Viewers make recurring payments in return for eligible member perks. | Requires feature and regional eligibility, the Commerce Product Module, and compliant perks. |
| Super Chat and Super Stickers | Viewers pay to highlight messages or stickers in live chat and Premieres. | Requires fan-funding eligibility, regional availability, and the Commerce Product Module. |
| Super Thanks | Viewers make a one-time payment on eligible published long-form videos and Shorts. | Cannot be purchased while a stream or Premiere is live. It may be available on an eligible archived long-form stream. |
| Shopping | Showcases your own products or, where eligible, tags products from other brands. | Check Shopping eligibility and regional access in Studio; access to affiliate tagging is not guaranteed for every creator. |
| Brand partnerships | A brand pays under a separately negotiated sponsorship or campaign. | Outside YPP feature revenue. Disclose the relationship and follow applicable platform and legal requirements. |
YouTube identifies live ads, memberships, Shopping, Super Chat and Super Stickers, and Premium revenue as live-stream earning routes. A live audience that values interaction may respond to Supers; a loyal niche community may prefer memberships and perks. These are possible revenue sources, not promises of earnings. See YouTube’s live-stream earning guidance.
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Check which YPP threshold applies
YouTube has an earlier-access tier for certain fan-funding and Shopping features in eligible regions, and a higher threshold for ad revenue. The figures below are the thresholds stated in YouTube’s current help pages; check your Studio Earn tab for the requirements and features available to your channel.
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| Access level | Threshold | What it can unlock |
|---|---|---|
| Expanded YPP access | 500 subscribers, at least 3 public uploads in the last 90 days, and either 3,000 qualified public watch hours in the last 365 days or 3 million qualified public Shorts views in the last 90 days. | Listed fan-funding and Shopping features, subject to feature, channel, and regional eligibility. |
| Ad-revenue eligibility | 1,000 subscribers and either 4,000 qualified public watch hours in the past 12 months or 10 million qualified public Shorts views in the past 90 days. | Watch Page and Shorts Feed ad revenue, subject to review and acceptance of the relevant module. |
Shorts Feed watch time does not count toward the 4,000-hour watch-time route. Paid campaign views and watch time do not count toward YPP thresholds, except qualifying follow-on views from organic viewing. YouTube also requires policy compliance, no active Community Guidelines strikes, 2-Step Verification, advanced features access, and an active AdSense for YouTube account linked or ready to set up through Studio. See YouTube Partner Program overview and eligibility and how to earn money on YouTube.
Apply and turn on eligible features
- Open YouTube Studio and select Earn. Check the channel’s displayed eligibility, country or region availability, and the specific feature you want. Studio is the authoritative place to check your current access.
- Meet the displayed requirements and apply to YPP. Reaching the numerical threshold makes you eligible to apply; it does not automatically approve the channel.
- Complete the account requirements. Confirm the channel meets YPP policies and standing requirements, enable 2-Step Verification, obtain advanced features access, and link or set up an AdSense for YouTube account through Studio.
- Wait for the channel review. YouTube reviews the channel as a whole, not just its subscriber and view totals. Approval is not guaranteed.
- In Studio’s Earn section, review and accept the relevant module. Accept the Watch Page Monetization Module for eligible Watch Page ads and Premium revenue; the Shorts Monetization Module for Shorts Feed ad sharing; and the Commerce Product Module for fan-funding features.
- Activate the individual features you intend to use. Turn on eligible ad formats or fan-funding features in Studio and review their settings. Availability can differ by feature, channel, and region.
Turning on ads does not ensure ads will serve on every video or stream. Content review, advertiser-friendly rules, and the rights to audio and visual material all affect monetization. YouTube’s instructions are in Choose how you want to monetize.
Understand revenue shares—and their limits
YouTube’s partner earnings overview, reviewed in 2026, publishes these revenue-share figures. The applicable module agreements control the terms for an individual creator.
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- 70% of net revenue: channel memberships, Super Chat, Super Stickers, and Super Thanks under the Commerce Product Module.
- 55% of net revenue: ads displayed or streamed on public videos on the content Watch Page, including eligible embeds.
- 45% of revenue allocated to the creator from the Creator Pool: Shorts Feed revenue under the Shorts Monetization Module.
These percentages are not CPM, RPM, or income estimates: actual earnings vary, and YouTube does not promise a particular amount or payment. YouTube states, “There are no guarantees under the YouTube partner agreement about how much or whether you’ll be paid.” Read the YouTube partner earnings overview for the revenue basis and module terms.
Protect monetization by following policy and rights rules
YouTube’s monetization policies apply to Shorts, long-form videos, and live streams. Before enabling monetization, make sure you have the necessary rights to all visual and audio elements. Content may receive limited or no ad earnings; policy violations can also lead to adjusted or withheld earnings or suspension from YPP. Review YouTube channel monetization policies and check for changes because feature availability and enforcement can vary by region and over time.
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Super Thanks is for eligible published videos and Shorts, not a purchase viewers can make while a livestream or Premiere is live; an eligible archived long-form stream may offer it afterward. For feature-specific requirements and availability, see YouTube’s guidance on Super Thanks and Super Chat and Super Stickers.
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