To sign up for Amazon Prime in the United States, go to amazon.com/prime, sign in or create an Amazon account, choose an available plan, and add or select a payment method. Eligible customers may be offered a 30-day free trial; it renews as a paid membership unless canceled before the trial ends. Prime Video is included with the U.S. Prime membership described here, so you do not need a separate Prime Video-only membership to watch titles included with Prime.
How to sign up for Amazon Prime
- Open amazon.com/prime for the U.S. marketplace. If you are signing up elsewhere, use that country’s Amazon Prime page because plans, prices, and offers vary by marketplace.
- Sign in to your Amazon account. If you do not have one, create an account and provide the requested details.
- Review the plans and offers displayed for your account. Choose a trial if you are eligible, or select an available monthly, annual, or discounted plan.
- Add or select a payment method and review the billing details.
- Before confirming, check the trial end date, if applicable, and the renewal amount shown on screen. Amazon says an eligible free trial converts automatically to a paid membership unless you cancel before it ends.
- Open Prime Video and sign in with the same Amazon account to watch Prime-included titles.
On a mobile browser, Amazon describes starting from the menu’s Try Prime option and then selecting Prime Free Trial. On desktop, use the Prime membership page and follow the prompts. The exact screen and offers may vary by account and eligibility.
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U.S. plans and prices to check at signup
Amazon’s U.S. signup information lists the following membership terms. Prices and eligibility can change, so use the amount displayed on Amazon’s checkout page before confirming.
| Option | Terms listed by Amazon | Who should check it |
|---|---|---|
| Standard Prime | $14.99 per month or $139 per year | Customers choosing regular monthly or annual billing |
| Young adult or student offer | Six-month trial, then $7.49 per month or $69 per year | Eligible customers ages 18–24 and college students; verify the qualification and offer presented to your account |
| Prime Access | $6.99 per month, with a 30-day trial | Qualifying recipients of government assistance; verify eligibility and current terms |
Amazon says the standard 30-day free trial is available only to eligible customers, not to every account. The signup page is the final authority for whether a trial or discounted plan is offered to you.
#1 Best Overall
- Advanced 4K streaming - Elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance optimized for 4K TVs.
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Cloud gaming, no console required – Stream Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, Ninja Gaiden 4, and hundreds of games on your Fire TV Stick 4K Select with Xbox Game Pass and Luna via cloud gaming. Xbox Game Pass subscription and compatible controller required. Each sold separately.
- Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
- Wi-Fi 6 support - Enjoy smooth 4K streaming, even when other devices are connected to your router.
What Prime Video access comes with Prime?
Amazon lists Prime Video as a Prime benefit, and Prime Video Help confirms that Prime Video is included with an Amazon Prime membership. This covers titles marked as included with Prime; it does not make every item in the Prime Video catalog free to watch.
- Prime-included titles: Watch using the Amazon account that holds the Prime membership.
- Channel add-ons: These are separate subscription choices, not automatically part of the base Prime membership.
- Rentals and purchases: A title you rent or buy is a separate transaction from Prime-included streaming.
Prime Video also offers an optional Ad Free subscription with its own signup flow and country availability. It is not required to join Prime. Amazon’s help page describes limited advertisements in Prime Video movies and TV shows, but the reviewed page does not state an Ad Free price.
Quick Recap
Best Value
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
Rank #4
- Essential 4K streaming – Get everything you need to stream in brilliant 4K Ultra HD with High Dynamic Range 10+ (HDR10+).
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Make your TV even smarter – Fire TV gives you instant access to a world of content, tailor-made recommendations, and Alexa, all backed by fast performance.
- All your favorite apps in one place – Experience endless entertainment with access to Prime Video, Netflix, YouTube, Disney+, Apple TV+, HBO Max, Hulu, Peacock, Paramount+, and thousands more. Easily discover what to watch from hundreds of thousands of movies and TV episodes (subscription fees may apply), including free, ad-supported content.
- Getting set up is easy – Plug in and connect to Wi-Fi for smooth streaming.
Rank #3
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Elevate your entertainment experience with a powerful processor for lightning-fast app starts and fluid navigation.
- Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
- Enjoy the show in 4K Ultra HD, with support for Dolby Vision, HDR10+, and immersive Dolby Atmos audio.
- Fire TV Ambient Experience lets you display over 2,000 pieces of museum-quality art and photography.
Rank #2
- Upgrade your TV, instantly – Fire TV Stick HD is our fastest HD streaming stick ever, with a streamlined navigation that jumps straight to your movies, shows, and live TV. Take your entertainment on the go with the new ultra-portable profile. And watch it all come to life with crisp Full HD and Wi-Fi 6 support.
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- All your apps in one place – Prime Video, Netflix, YouTube, Disney+, Apple TV, HBO Max, Hulu, Peacock, Paramount+, and thousands more. It’s easy to find what to watch from hundreds of thousands of movies and TV episodes, including free, ad-supported content. Subscription fees may apply.
- Our most portable stick – Thin and light, without extra clutter. Connects directly to your TV's HDMI port without blocking other ports.
- Easier than ever to set up – Now with Direct Power, it's powered by your TV with the included USB-C cable and eliminates the need for a wall adapter.
Which signup option fits your situation?
- Choose monthly or annual Prime based on the billing interval and renewal amount shown at checkout.
- If a trial appears, check its end date and the paid renewal amount before accepting it.
- If you may qualify for a student, young-adult, or Prime Access offer, review its requirements and terms on Amazon’s page.
- If your goal is only to watch Prime-included titles, a U.S. Prime membership includes Prime Video; do not confuse that with optional channel subscriptions or Ad Free.
- If you are outside the United States, confirm local membership benefits and pricing on your marketplace’s Amazon page rather than relying on U.S. terms.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.




