To hide a WooCommerce price, choose whether you want to remove only the displayed price, hide the Add to Cart control as well, or stop a particular audience from buying. Those are separate outcomes: filtering price HTML does not automatically disable purchasing or remove price data from every site surface.
Choose what “hide the price” should mean
Hiding a displayed price can suit a quote-based catalog, a store that shows prices only to logged-in customers, or a temporary catalog-only setup. Decide which behavior you need before choosing a method:
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
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- Hide the displayed amount: visitors do not see the price in the product page’s rendered price area.
- Hide the purchase control too: visitors should not see Add to Cart, or should not be able to proceed through cart and checkout.
- Apply a rule to an audience or products: for example, show prices only to selected user roles or on selected categories.
These controls may be separate in extensions. Removing visible price markup alone does not necessarily prevent purchase, and it does not establish that price information is absent from feeds, structured data, endpoints, or custom templates.
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| Method | Best suited to | Trade-off |
|---|---|---|
| PHP filter in a child theme or site-specific code plugin | A global or narrowly coded display change when someone can maintain PHP. | Requires code and compatibility checks; changing displayed price HTML alone may leave purchase paths available. |
| Catalog visibility or settings extension | Switching a store or user group to catalog mode, potentially controlling prices and purchasing together. | May affect more than price display, including cart or checkout behavior. |
| Rule-based hide-price extension | Conditions based on guest status, roles, products, or categories, with replacement text or a quote action. | Adds an extension dependency; confirm current compatibility and the exact behavior of its rules. |
Official WooCommerce and extension documentation describes these capability categories, but does not establish comparative performance or guarantee that a particular option is right for every store. Extension availability and behavior can change.
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Method 1: Hide price HTML with a PHP filter
WooCommerce provides hooks and filters for changing output without editing core files. Its hooks guide explains that filters can manipulate and return a value, such as a product price: WooCommerce Hooks: Actions and filters. The product code reference documents the woocommerce_get_price_html filter used by WC_Product::get_price_html() to return rendered price HTML: WC_Product::get_price_html().
For example, this illustrative snippet returns an empty string for visitors who are not logged in and leaves the rendered price unchanged for logged-in users:
add_filter( 'woocommerce_get_price_html', 'my_hide_product_price', 10, 2 );
function my_hide_product_price( $price, $product ) {
if ( ! is_user_logged_in() ) {
return '';
}
return $price;
}This is an example, not tested code or a complete access-control solution. It filters rendered price HTML; it does not by itself hide Add to Cart, disable cart or checkout, or prove that prices are absent from other data surfaces. If your policy is “only logged-in customers may buy,” implement the purchase restrictions separately using mechanisms suited to your store.
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- Add the code through a child theme or a site-specific code plugin, rather than editing WooCommerce core files.
- Test as both a logged-out visitor and a logged-in customer. Check product pages, shop and category listings, and any other templates where prices appear.
- For variable products, test variation selection and the displayed price in your theme. Variable product rendering has a variable-specific price filter as well as the shared price HTML filter; the result may appear as a range or a single amount. See the variable product code reference.
- Check whether installed extensions, theme customizations, and caches change what visitors see. Clear relevant caches after changing the code.
WooCommerce describes hook customization as developer-level work and advises seeking help if you are unfamiliar with hooks, snippets, or resolving conflicts. The same guidance recommends assistance from a WooExpert or developer when needed: WooCommerce Hooks: Actions and filters.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Method 2: Use catalog visibility controls
A catalog-mode extension is worth considering when the goal is broader than removing price text—for example, presenting a catalog to a defined audience or changing whether customers can purchase. Check the extension’s documentation for the exact controls it provides, including whether price visibility, Add to Cart, cart, and checkout behavior are independent. The official Catalog Visibility Options documentation describes these types of settings.
Before enabling catalog mode, confirm its scope: a setting intended for a user group or the whole catalog may affect purchasing behavior beyond the product price display.
Method 3: Use rules to hide prices selectively
A dedicated hide-price extension can be a better fit when different products or audiences need different behavior. Official extension documentation describes rules that can target guests, user roles, products, and categories, and replace the price with text or a custom action such as requesting a quote: Hide Price for WooCommerce documentation.
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Check the extension’s current compatibility and test each rule against the intended audience and products. Also verify whether the rule affects only the visible price or separately changes Add to Cart and purchasing. A quote message or button is not, by itself, proof that cart and checkout are disabled.
Quick Recap
Test the result from the customer’s point of view
- View the store as a guest and as each relevant customer role.
- Check simple and variable products, including after selecting a variation.
- Inspect shop, category, and product pages, plus any custom templates where prices might be rendered.
- Attempt the intended purchase path if purchasing should be restricted; hiding the displayed price is not a substitute for testing cart and checkout behavior.
- If an extension rule does not appear to work, check that the rule is published and targets the intended role, then clear caches if needed. WooCommerce’s extension troubleshooting guidance calls out rule publication, role targeting, and cache clearing: Hide Price for WooCommerce troubleshooting.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
