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To create or update a business listing on Google Search and Maps, use Google Business Profile—Google’s official name for the service sometimes called a “Google Search Profile.” Search for the business first: add it at business.google.com/add if it is not listed, claim an existing unverified listing through Google Maps, or request ownership if someone else has verified it. After verification, manage it from Google Search or the Google Maps app while signed in to the associated Google Account. The basic process is the same in India and Canada, but Google decides which verification methods are available for each business.
Check that the business is eligible
Google requires a business to make in-person contact with customers during its stated hours. Online-only businesses, lead-generation companies, and businesses represented at a remote mailbox are among the examples Google says are ineligible. Only the owner or an authorized representative should claim or manage a profile. See Google’s Business eligibility and ownership guidelines.
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Choose the right profile setup
Set up the profile to reflect where customers actually receive the business’s goods or services. This determines whether its address should be public and whether it should list a service area.
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| Business arrangement | How customers are served | Address and service area |
|---|---|---|
| Storefront | Customers visit the business’s public location. | Show the accurate business address and map pin. |
| Service-area business | The business visits customers or delivers to them, but does not serve customers at its listed address. | Hide the address and specify the areas served. |
| Hybrid business | Customers visit the location and the business also visits or delivers to customers. | Show the address and specify the service area. |
Google’s guidance on service-area and hybrid businesses explains how to set the address and areas served. If the business has multiple locations, each profile must represent an eligible staffed location rather than a virtual or remote-mailbox address.
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Create, claim, or request ownership
- Sign in. Use the Google Account that should own or manage the business listing.
- Search before adding. Look up the business name and location in Google Search and Maps to check for an existing profile.
- Add a missing listing. If there is no profile, open business.google.com/add and follow the prompts to enter the business details.
- Claim an unverified listing. Find it in Google Maps and choose Claim this business or Manage now, then follow the steps shown.
- Request access to a verified listing. If someone else has verified the profile, use Google’s request-ownership process rather than creating a duplicate.
- Complete Google’s verification. Follow the method offered for that profile. The available options depend on factors such as business type, public information, region, and business hours; you cannot choose an option that Google has not offered.
Google says adding or claiming an eligible Business Profile is free. A third party is not required to create or verify a basic profile. The current steps are also described in Google’s guide to adding or claiming a Business Profile.
Complete the verification Google offers
Possible methods include phone or text, email, a live video call, a postcard, and a recorded video. They are not available to every business. Use the options displayed in the profile, and do not assume that a method available to another business—or in another country—will be offered for yours. Some profiles may require more than one method. Google’s verification guidance describes the process.
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For a live video call
Be ready to show the business location, the business or its equipment, and evidence that you manage or represent it. Follow the instructions Google presents for the call.
For a recorded video
Google requires a live, unedited, unique and complete recording of at least 30 seconds, captured and uploaded through the Business Profile on a mobile device. The video should establish the location and operations and show that you manage or represent the business. Do not film sensitive personal or financial information. Google says review can take up to five working days. See the recorded-video verification instructions.
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Edit the profile after signing in
Use the Google Account linked to the listing. The labels and available features can vary by device and operating system; some businesses must verify before editing.
From Google Search
- Sign in to the linked Google Account and find the business on Google Search.
- Open the Business Profile and select Edit profile.
- Update the relevant information and select Save.
From the Google Maps app
- Open Google Maps while signed in to the linked account.
- Tap Business, then Edit profile.
- Make the changes and save them.
Depending on the listing and interface, editable details include the name, categories, address and map pin, service area, hours, phone number, website, attributes, photos and videos, and business description. Google reviews edits before they appear, so a saved change may not be visible immediately. Moving a verified business to a new address requires verification again. See Google’s instructions for editing a Business Profile.
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Enter accurate business details
- Name: Use the business’s real-world name, not extra search keywords.
- Category: Choose the best-fitting primary category for what the business does. Do not add categories as a way to insert keywords.
- Address and pin: Enter the accurate location and place the map pin correctly. Show the address only if customers are served there.
- Service area: List the places actually served, using cities, postal codes, or other areas rather than a radius. Google’s current guidance allows up to 20 service areas and says the overall area generally should not extend beyond about two hours’ driving time from the business base. Approved changes can take up to 48 hours to display. These are operational limits in Google Help, not a guarantee of a particular display time.
- Hours and contact details: Keep opening hours, phone number, and website accurate. The website should represent the individual business location.
- Description, attributes, and media: Add accurate information and representative photos or videos where the profile offers those fields.
For the detailed service-area rules, consult Google’s guidance for service-area businesses.
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What differs between India and Canada?
The core create, claim, verification, and edit workflow is the same in both countries. Google’s country-localized help pages describe the shared process: editing a profile in India and verifying a profile in Canada.
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What can vary is the verification method Google makes available to an individual listing. Use the current instructions shown in that profile, and enter the local address and contact details accurately. Do not assume postal-address formats, phone availability, or verification options are identical across the two countries.
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