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Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →A strong streaming-channel media kit shows a prospective sponsor who you reach, what you make, what a partnership could involve, and how to contact you. Keep it concise, use attributable figures rather than promises, and tailor it to the platform: YouTube Partner Program creators can download a Media Kit from YouTube Studio, while Twitch creators can present channel details and sponsorship interests through Creator Profile.
What a streaming media kit should do
A media kit is a pitch document, not a guarantee of campaign results. In a few minutes, a brand should be able to understand your channel’s identity, audience, content, potential fit, and next step. There is no single platform-mandated format for every creator; use the checklist below as a practical starting point.
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What to include
Channel identity and positioning
- Channel and creator name, with an avatar or logo.
- A concise bio describing your niche, typical formats, language, and relevant streaming platforms.
- Branding and channel links that make it easy to recognize and verify you. Twitch’s channel setup guidance highlights imagery, branding, bio, social links, schedule, and trailer as presentation elements: Twitch channel setup.
Audience and performance
Choose a small set of metrics that helps a sponsor assess fit. Depending on your platform and reporting tools, these might include average concurrent viewers, unique viewers, watch time, views, follower or subscriber count, engagement, and audience geography or demographics.
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1Scan for outdated or missing drivers - takes under a minute2Clear out junk files and repair common Windows errors3Fix the driver behind crashes, sound loss and screen glitchesFor every figure, state its source, measurement window, and retrieval date. Make clear whether a number is an average, a total, or a peak; a single high-water mark should not be presented as a typical result. YouTube’s Media Kit can include channel statistics and demographics, and YouTube describes audience segments as Google estimates: YouTube Media Kit details.
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Content that proves your fit
Link to a few representative streams, clips, or previous campaign examples. Choose work that shows the format and audience experience a sponsor could expect, not simply the videos with the largest numbers. YouTube’s kit can include branded campaign videos and top videos; creators can select up to four videos in applicable cards: YouTube Media Kit details and Edit and download a YouTube Media Kit.
Brand fit and possible deliverables
Name product categories that genuinely fit your channel, then offer only deliverables you are willing and able to provide. Depending on your format, examples could include a sponsored segment, product demonstration, stream placement, or short-form clip. Treat these as possibilities to discuss, not guaranteed outcomes. Twitch Creator Profile includes sponsorship interests and brand or category preferences; opportunities depend on a brand match: Twitch Creator Profile announcement.
Professional proof and contact
- List prior sponsors only when you have permission and can describe the work accurately.
- Distinguish paid campaigns from gifted products or products you used without compensation.
- Include a business email or inquiry link, plus links to the channel and relevant social profiles.
A clear next step
Close with a brief invitation to discuss the brand’s goals, audience fit, timing, and deliverables. A direct business contact is more useful than a vague invitation to “collaborate.”
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Use YouTube’s Media Kit if you are eligible
YouTube’s built-in Media Kit is available to creators in the YouTube Partner Program (YPP). On desktop, sign in to YouTube Studio and open Earn; under Creators Support and Tools, select Download your Media Kit. You can also view it through Creator Partnerships. The exact interface may change, so consult YouTube’s current Media Kit help page if a label differs.
Review, tailor, and export
- Open the kit and review its channel banner and bio, audience and shopping categories, statistics and demographics, branded campaign videos, and top overall videos.
- Edit or hide supported cards so the report is relevant to the prospective sponsor. In applicable cards, YouTube allows up to five audience categories and up to four selected videos.
- Preview the report, then download it as a PDF.
- Check which information the PDF contains and whether you are comfortable sharing it with the intended recipient.
YouTube says its audience segments are Google estimates; label that distinction rather than presenting them as directly measured facts. For details on available cards and controls, see Media Kit contents and editing and downloading the kit.
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Use Twitch Creator Profile if you stream on Twitch
Twitch’s Creator Profile is a professional showcase for channel information and sponsorship interests. The dashboard route is Creator Dashboard → Monetization → Sponsorships. Twitch announced on August 20, 2026, that Affiliates can be eligible for sponsorship opportunities after accepting portal terms and completing Creator Sponsorship Certification. An invitation still depends on brand criteria; eligibility does not promise an offer. Twitch also named Wehype as a partner surfacing additional campaign offers in the dashboard. See Twitch’s August 20, 2026 announcement for current details.
If a brand needs context or evidence beyond the platform profile, make a separate shareable PDF or page. Verify the metrics, dates, and links before sending, and refresh the document when your reporting window changes.
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Make every claim easy to verify
- Put the source, time period, and retrieval date next to each statistic.
- Separate averages from peaks, and distinguish platform-reported measurements from estimates.
- Use a few examples that represent your usual content rather than implying exceptional performance is routine.
- Describe campaign work and product relationships precisely; do not imply paid sponsorship where there was none.
- Check that every linked video, profile, and contact route works for the person receiving the kit.
There is no established general sponsorship conversion rate or independent benchmark for what a typical media kit achieves. The useful test is whether a brand can understand your audience and assess a realistic fit from the evidence you provide.
Disclose branded content correctly
Twitch says intentional branded content involving an exchange of value must use its Creator Dashboard disclosure tool; examples named in its help result include endorsements, product placements, sponsored gameplay, and paid unboxings. Check Twitch’s current branded-content policy before publishing, since disclosure rules and interface wording can change.
When platform tools are not enough
A platform kit or profile is a useful foundation, but a custom PDF can provide more context: a tailored pitch, campaign examples, or a clearer menu of deliverables. Keep the added material factual and brief, and do not make a media kit carry unrelated channel operations details.
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