To check a PAC’s claim, preserve the complete ad and its disclaimer, isolate the exact factual assertion, find the original evidence, and compare it with independent reporting or an accountable official source. A disclaimer can tell you who paid for a communication; it does not prove the communication is true.
Start by preserving the full claim
Save the ad, post, mailer, or transcript with its date, complete wording, visual context, and disclaimer. For audio or video, use the full clip where possible rather than a cropped repost: omitted footage or surrounding sentences can change what a claim means.
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Then split compound language into separate propositions. An ad might state a vote, attach a dollar amount to it, and claim that it caused a particular outcome. Those are distinct claims and may require different evidence. Mark each statement as a checkable fact, quotation, prediction, interpretation, or opinion. A prediction or opinion cannot be verified in the same way as a recorded vote, public filing, or numerical trend.
Identify who paid for the communication
Read the disclaimer to learn who paid for the communication and whether the candidate or campaign authorized it. For covered U.S. federal communications, FEC disclaimer rules vary by medium; the FEC explains them in its advertising and disclaimer guidance. Sponsorship is useful context, not evidence that the claim is accurate.
The FEC page also warns that it has not been updated to reflect the Supreme Court’s June 30, 2026 decision affecting limits on coordinated expenditures by political parties. Do not treat that page as a complete statement of the changed legal area.
Trace factual claims to their original evidence
Follow the ad’s citations, links, named sources, and quotations back to the underlying material. Depending on the claim, that may be a public document, vote record, court or agency record, transcript, data table, or campaign-finance filing. Check the date, scope, definitions, and whether the ad’s wording matches what the source actually says.
For claims about federal committee contributions, spending, or reporting, the FEC’s campaign-finance overview explains its role and points readers to federal disclosure information. Those records can help evaluate claims about committee finances; they are not a universal database of a candidate’s conduct or record. A claim about a candidate’s vote, statement, or official action generally calls for the relevant underlying record.
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Check context and corroborate independently
Compare the ad’s conclusion with the evidence it cites. Ask whether a number is a share or a total, whether a quotation is complete, whether an event is presented in sequence, and whether the evidence supports the causal claim being made. If important context is unavailable, describe what remains unresolved rather than treating an implication as established.
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Look for independent sources that can examine the same evidence, prioritizing records or institutions with direct responsibility for it. Read fact checks through to their linked documents and reasoning rather than relying only on a rating or headline. The FBI advises checking who produced election-related content, considering its source and intent, and confirming voting information through official election notices: FBI election guidance.
Use the right authority for the type of claim
The FEC administers federal campaign-finance law and publishes committee disclosures and certified federal results. It does not administer voter registration or polling places and lacks jurisdiction over voting, voter fraud, intimidation, ballot access, and election results. For registration, polling locations, deadlines, and voting methods, check the relevant state or local election office, not a campaign ad or a federal campaign-finance filing.
Rules also differ by jurisdiction. For example, the UK Electoral Commission says it does not regulate the content of campaign materials or have powers to verify or correct those claims, though it may respond to false information about election processes. That is an example of a different system, not a description of U.S. law. Its guidance on engaging with campaign material recommends checking sources and consulting campaign materials and fact-checkers.
What a careful conclusion looks like
Report the finding claim by claim: state what the original evidence supports, identify any missing context, and distinguish facts from opinion or inference. Avoid labeling an entire ad true or false when you have checked only one of its assertions.
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A useful example is an AP fact check published October 29, 2024. A viral video of a Kentucky ballot-marking machine was presented as proof of fraud. AP described what the footage showed and reported that Laurel County Clerk Tony Brown said officials reproduced the issue by pressing between candidate boxes. The method is instructive: inspect the recording, seek an accountable local official’s explanation, and distinguish an observed incident from the broader allegation that it proves fraud. The example concerns that incident only; it establishes nothing about other elections or machines. Read AP’s fact check.
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