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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Clear out junk files and repair common Windows errorsFree Scan →An internal-link cleanup starts with a better question than “Which pages have too few links?”: which pages should readers be able to find, and what relevant page can lead them there? A crawl can reveal weak paths and possible orphans, but it cannot decide whether a page deserves to remain. Review the URL set, check how important pages are connected, then add, redirect, or remove links and pages based on their usefulness.
What an internal-link audit can—and cannot—tell you
An audit maps how your site’s pages connect. It can flag pages that are deep in the site structure, have few incoming links, or appear to have no incoming links at all. Those are prompts to investigate, not automatic reasons to add links. A page may be low-value or obsolete; a page with few links may still be the right destination for a specific reader.
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Google says it generally crawls links reliably when they are written as an <a> element with an href. JavaScript-created links can be crawlable if the rendered markup uses that form. Google also recommends descriptive, reasonably concise anchor text that is relevant to both the source and destination pages. It does not prescribe a perfect number of links for a page. Google Search Central’s guidance on crawlable links is the reference for those technical and editorial points.
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Build a URL list broad enough to find orphans
A crawler that follows links can only discover pages reachable from the URLs where it starts. A genuinely orphaned page has no incoming internal link, so a link-following crawl alone cannot find it. Begin with the crawl, then supplement its URL set with sources such as your XML sitemap, Search Console, or analytics exports. Compare the lists to find URLs that exist but were not reached through the site’s links.
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Search Console’s Links report can help you see internal links and paths between pages, but Google says the report is not comprehensive and may omit URLs. Use it as a supplementary view, not as a complete inventory. See Google’s explanation of the Links report.
Prioritize pages that matter to readers
Review click depth—the number of link steps from a crawl’s starting point—and incoming-link counts for pages that have a clear purpose: key guides, product or service information, support pages, and other destinations visitors need. High depth or few unique incoming links can indicate that a page is hard to discover, but neither metric proves the page is a problem.
Screaming Frog’s internal-linking tutorial suggests aiming for depth 1–3 for important pages. Treat that as vendor guidance, not a Google requirement or universal threshold. The useful test is whether a reader can reach the page naturally from related material without having to guess where it is buried.
Choose a relevant place to link from
For each useful but underlinked destination, look for existing pages that discuss the same subject or a concept that leads naturally to it. A link should help someone who is reading the source page understand what they will find next. Do not add links just to raise a count or insert a keyword phrase where it does not belong.
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- Use anchor text that describes the destination in the context of the sentence.
- Keep it concise enough to read naturally; avoid long, awkward anchors and keyword stuffing.
- Check that the source page and destination are both relevant to the link.
- Use a real
<a href="…">link. If JavaScript inserts it, inspect the rendered page to confirm that the anchor and destination are present.
There is no need to impose a quota of links per page. Google’s advice is to make links useful and understandable, not to chase a magic count.
Triage orphan URLs instead of rescuing every one
An orphan URL deserves an individual decision. First establish whether the page is useful, current, and intended to be available. Then decide what should happen to it:
- Keep and connect: If it still serves a purpose, add a contextual link from one or more genuinely relevant pages. Google recommends that pages site owners care about have at least one internal link from another page, ideally alongside related resources.
- Redirect: If the page is obsolete but a closely related replacement exists, redirect it to that replacement rather than creating an irrelevant link path.
- Remove: If it no longer serves a purpose and has no suitable replacement, remove it using an appropriate response for the situation. Do not preserve or link every URL simply because it appears in a sitemap or export.
A crawler can surface candidate orphan URLs when its crawl is combined with an external URL source, and can help reveal possible linking contexts, depth, and unique inlinks. Screaming Frog describes these audit tasks in its internal linking audit guide. Tool output still needs a human decision about page value and relevance.
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- Re-crawl the site after publishing link changes, using the same start points and URL sources where possible.
- Check whether intended destinations are now reachable and whether their incoming links come from relevant pages.
- Inspect any JavaScript-rendered links in rendered output to confirm they contain a crawlable anchor and destination.
- Review redirects and removals to confirm they lead to a suitable replacement or return the intended response.
- Use Search Console’s Links report as a secondary check, allowing for its documented gaps rather than expecting it to match the crawl exactly.
This verifies the site structure and implementation; it does not establish that rankings or traffic will improve. The cited guidance provides no guaranteed lift or standard measured result for a cleanup.
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