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How Samsung’s Store Network Varies Around the World

Samsung reports a wide global operating network, but not a consolidated worldwide retail-store count. Here is what its sources establish about stores in South Korea and the United States.
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Samsung does not publish a single, consistently defined worldwide count of its branded retail stores. Its global figures describe a broader corporate network—including offices, factories and research centers—so they cannot be used as a store total. The clearest available picture combines that corporate context with South Korea’s reported retail formats and the U.S. Samsung Experience Store model.

Why Samsung’s global network figures are not a store count

Samsung Electronics’ Fast-Facts page reports 221 global bases in 76 countries at the end of 2025. The bases include 15 regional headquarters, 33 manufacturing sites, 40 research and development centers, seven design centers and 89 sales offices. Those categories describe the company’s operating footprint, not the number of consumer-facing Samsung shops.

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A separate snapshot in Samsung’s 2025 Sustainability Report says that, at the end of 2024, Samsung Electronics had 240 manufacturing sites, sales offices, R&D centers and design centers worldwide, and operated in 76 countries. Its listed categories also include 15 regional headquarters, 109 sales offices, 33 manufacturing sites, six purchase centers, 40 R&D centers, seven design centers and 30 “others.” The reports use different dates and category groupings; the figures should not be read as a direct year-over-year change, and neither is a retail-store count.

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South Korea: Samsung Stores and Samsung Mobile Stores

Samsung Electronics Sales’ company profile describes two nationwide retail formats: Samsung Stores and Samsung Mobile Stores. It lists 283 Samsung Stores and 156 Samsung Mobile Stores—approximately 440 offline stores in total—and says these locations sell Samsung home appliances, IT and mobile products.

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The profile does not specify when the count was measured. Treat it as the figure displayed on the company’s undated profile, accessed in 2026, rather than a dated 2026 census. The company provides separate store-finder and service-center pages.

United States: what an Experience Store offers

Samsung Electronics America describes its Experience Stores as branded, direct-to-consumer destinations. In its October 2025 announcement, the company said visitors could explore devices hands-on, see demonstrations and Galaxy ecosystem experiences, and get support and service. Store experts could help with devices and direct customers to an “Endless Aisle” of appliances and TVs, including products not stocked at that location. Samsung also described certified Samsung Care support for problems such as cracked screens and battery replacements.

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The format is not just a conventional product display: Samsung said the newer stores use modular layouts, with device spotlights and interactive zones. These descriptions are Samsung’s account of the store experience, not a measure of how many such locations exist worldwide.

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Which U.S. openings were confirmed in 2025?

Samsung Electronics America announced plans for three stores in October 2025: Queens Center in New York, Mall of America in Minnesota, and Los Cerritos Center in California. Its October 8 announcement said the first Samsung Experience Stores had opened in 2019 and outlined the planned expansion.

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A follow-up announcement confirmed that the Queens Center and Mall of America stores opened on October 24, 2025. It said the Los Cerritos Center location would open soon; that announcement confirms the plan, not the eventual opening. Samsung executive Dave Das described the company’s location strategy as meeting consumers “in their towns, near their work, and where they shop.” That is Samsung’s stated aim, not independent evidence of coverage across U.S. communities.

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