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How Much Does One Lead Workflow Cost in Zapier, Make, and n8n? (2026)

Zapier bills tasks, Make bills credits, and n8n Cloud bills full workflow executions. Compare their 2026 plan prices and model the same lead flow without treating the usage units as equivalent.
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There is no fair single-price comparison for the same lead workflow until you count what each platform bills. Zapier counts tasks, Make counts credits for module actions, and n8n Cloud counts complete workflow executions. Those units are not interchangeable, so compare each workflow’s monthly usage with its own plan allowance—not the raw numbers across services.

Here is how to model one shared lead-routing test and what the vendors’ listed 2026 plans cost. Prices and allowances below are vendor-published figures checked on October 7, 2026; confirm the plan, billing cycle, and current price before subscribing.

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Define the same lead test before comparing prices

Use an identical specification for each platform: a lead arrives from the same form or webhook, is validated, follows the same routing condition, is added to the same CRM or spreadsheet, and triggers the same notification. Then set a monthly lead count and record every operation the workflow performs.

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Be explicit about whether the test includes filters, routers, searches, formatting, retries, polling, or AI calls. These details can change the usage each vendor bills. The available pricing information does not establish a shared lead volume or a fully specified workflow, so there is no evidence-based single cost-per-lead figure to report.

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Count each platform’s own meter

  • Zapier: Count billable tasks under the selected plan. A task-based allowance is not equivalent to a Make credit or an n8n execution.
  • Make: Count credits consumed by module actions. Make says most module actions use one credit, while some features—including certain advanced AI or multi-bundle actions—can consume more.
  • n8n Cloud: Count complete workflow runs. n8n defines an execution as one run of the entire workflow, regardless of its number of steps or the amount of data processed.

For example, if a lead triggers one complete n8n workflow, that run counts as one execution even if the workflow has several steps. The same run may produce multiple billable actions in Make or tasks in Zapier. Use the vendors’ respective definitions to tally the identical flow rather than treating those counts as equivalent.

2026 plan prices and included usage

Platform Listed plan Price and allowance Important qualification
Zapier Free $0/month; 100 tasks/month Zapier’s pricing page lists a free two-step workflow tier.
Zapier Professional Starting at $19.99/month Starting price; select a task tier and billing option for an estimate.
Zapier Team Starting at $69/month Includes 25 users, according to Zapier’s 2026 pricing page.
Make Free $0/month; up to 1,000 credits/month Free plan has a 15-minute minimum interval between runs.
Make Core $9/month; 10,000 credits/month Make lists scheduled scenarios down to the minute on Core.
Make Pro $16/month; 10,000 credits/month Vendor-listed plan and allowance.
Make Teams $29/month; 10,000 credits/month Vendor-listed plan and allowance.
n8n Cloud Starter €20/month billed annually; 2,500 executions Annual billing applies to the listed monthly price.
n8n Cloud Pro €50/month billed annually; 10,000 executions Annual billing applies to the listed monthly price.
n8n Business €667/month; 40,000 executions n8n describes this plan as self-hosted.

Sources: Zapier pricing, Make pricing, and n8n pricing (vendor pages checked October 7, 2026). Prices and included usage can change. Zapier’s paid prices shown here are starting prices; the exact task tier and billing option are needed to estimate a particular workload.

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What the billing units mean for a lead flow

Zapier: tasks

Zapier’s plan structure is task-based. The pricing page lists 100 tasks per month on Free and a starting price for Professional rather than one fixed paid allowance in the figures above. For a useful estimate, tally the tasks generated by the specified lead flow and choose the corresponding task tier and billing option. Zapier describes Professional as supporting multi-step Zaps; its Team plan lists shared Zaps and folders, shared app connections, and 25 users.

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Make: credits

Make’s allowance is credits, most commonly consumed by module actions. A workflow with several actions can therefore use several credits for a lead, but the exact tally depends on the modules and features selected. Make says some features consume more than one credit, so do not multiply leads by a flat action count if the flow uses advanced AI or multi-bundle operations. Its Free plan’s 15-minute minimum run interval may also matter if leads need to be processed more frequently; the pricing page says Core supports scheduled scenarios down to the minute.

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n8n Cloud: executions

n8n Cloud’s meter counts entire workflow runs, not each step. As n8n’s pricing FAQ puts it: “An execution is a single run of your entire workflow. It doesn’t matter how many steps are in the workflow or how much data it processes. It’s still a single execution.” This makes the execution allowance straightforward to compare with a monthly run count, but it does not make that allowance comparable to Zapier tasks or Make credits.

How to estimate your own monthly requirement

  1. Write down the shared workflow. Record the trigger, validation, routing condition, destination, notification, and any searches, formatting, retries, or AI steps.
  2. Set the monthly volume and trigger schedule. Use your expected lead count and specify whether the flow is event-driven or scheduled. For scheduled flows, include the interval because it affects how often runs occur and whether a plan’s timing limits fit.
  3. Count Zapier tasks. Tally tasks generated by the exact workflow, then choose the task tier and billing option that cover that usage.
  4. Count Make credits. Tally each module action using Make’s credit rules, accounting for actions or features that consume more than one credit.
  5. Count n8n executions. Tally complete workflow runs; do not count each step as a separate execution.
  6. Compare each tally with its own allowance. A monthly total of tasks, credits, and executions should be shown beside the matching plan allowance, never added together or ranked as if they were the same unit.

Cloud service or self-hosted operation?

n8n Cloud subscription pricing and n8n’s self-hosted Community Edition are different cost models. Self-hosting can change how infrastructure is operated, but a license option alone does not cover hosting, maintenance, monitoring, or the staff time needed to keep the service running. The listed €667/month Business plan is described by n8n as self-hosted; it should not be confused with a server-only estimate or with the Starter and Pro Cloud prices.

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Zapier’s pricing page presents a managed service. Zapier’s own comparison page says managed infrastructure reduces setup burden and claims more than 9,000 app integrations; those are Zapier’s descriptions, not independent findings. n8n’s comparison page emphasizes code flexibility, webhooks, custom error handling, and self-hosting, while Make’s comparison page describes its visual, low-code interface and credit model. These are vendor characterizations, not results from a hands-on usability or performance test.

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Which price comparison is useful?

Start with the operating model and the meter, then check the plan features needed for the lead flow. Zapier’s starting paid prices need a task tier and billing option; Make’s published paid plans pair their listed prices with 10,000 monthly credits; n8n Cloud’s Starter and Pro prices are stated with annual billing and execution allowances. The figures can frame a budget, but they do not establish which platform is cheapest for your lead flow without its exact operations, volume, and billing configuration.

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  • Smartly Plan Ahead & Boost Your Productivity: Absolutely clever & efficient! With the planner notebook you can break down your daily tasks into half-hourly focus blocks and map out priorities & follow-up duties to keep your day on track and enhance productivity
  • Plenty Of Space For Efficient Planning: Stay focused & manage your time wisely! The 9.3x6.3” (inner pages) work planner & organizer notebook offers ample space for 80 days of life-changing planning with each day being spread across 2 pages - set yourself up for purposeful days
  • Now Is The Best Time To Start: The daily planner is undated so you can start to add structure to your schedule and cultivate new planning habits right away! Beat procrastination, boost happiness & make each day count with the hourly planner
  • Adds Beauty To Daily Planning: A gorgeous terracotta cover, chic gold foil letters, a golden ring wire and a clean, easy-to-use layout - enjoy the gorgeous and modern design of the undated daily planner!

No independent speed, ease-of-use, or identical-workflow cost benchmark is established here. Treat vendor comparisons as product descriptions, and make a like-for-like decision from your own specified workflow and each platform’s billing rules.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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