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EB Games Canada Plans Nintendo Store-Within-a-Store in Toronto

A permanent 1,500-square-foot Nintendo space is planned for the EB Games flagship at 267 Yonge Street in Toronto, with its public opening scheduled for October 17, 2026.
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EB Games Canada plans to open a permanent Nintendo space inside its flagship store at 267 Yonge Street in Toronto at 10 a.m. on Saturday, October 17, 2026. Announced October 6, the 1,500-square-foot space is expected to feature Nintendo Switch 2 hardware and software, playable demos, displays, merchandise and photo opportunities. The companies describe it as Nintendo’s first-ever store-within-a-store in North America.

Where is the Nintendo space, and when does it open?

The planned location is the EB Games flagship store at 267 Yonge Street, Toronto, Ontario. The public opening is scheduled for 10 a.m. on Saturday, October 17, 2026, with a ribbon-cutting ceremony. These details come from the October 6 announcement from Nintendo of Canada and EB Games Canada.

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As of October 7, 2026, the opening is still in the future. The announced time and features describe plans, not a confirmed visitor experience.

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What will be inside?

EB Games Canada says the permanent, 1,500-square-foot Nintendo environment will include:

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Nintendo Switch 2 System
  • The next evolution of Nintendo Switch
  • One system, three play modes: TV, Tabletop, and Handheld
  • Larger, vivid, 7.9” LCD touch screen with support for HDR and up to 120 fps
  • Dock that supports 4K when connected to a compatible TV*
  • GameChat** lets you voice chat, share your game screen, and connect via video chat as you play
  • Nintendo Switch 2 hardware and software
  • Playable game demos at demo systems
  • Nintendo-themed displays and merchandise
  • Photo opportunities
  • Selected My Mario merchandise

The announcement says some My Mario items will be exclusive to this EB Games space in Canada. That applies to selected items, not the entire My Mario range.

What does “first-ever” mean here?

Nintendo and EB Games describe the planned space as Nintendo’s first-ever store-within-a-store in North America. That wording is the companies’ description; the announcement does not define the category or document every earlier retail concept, so it should not be treated as an independently verified historical ranking.

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  • Three play modes: TV, tabletop, and handheld
  • Local co-op, online, and local wireless multiplayer
  • Detachable Joy-Con controllers
  • Nintendo Switch is the home of Mario & friends

Nintendo has previously promoted hands-on demos and retail events at Canadian retailers, including EB Games, and listed the 267 Yonge Street store in event information. Those were retail activations, not evidence that the newly announced permanent space was already open. See Nintendo of Canada’s February 2026 information about Lunar New Year events at select Canadian retailers.

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What has not been announced?

The October 6 announcement does not provide inventory quantities, prices, full store operating hours, accessibility details or a schedule of future events. It also does not establish whether every featured game or product will be available to buy on opening day. Visitors should check with EB Games or Nintendo for current details before making a special trip.

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Nintendo Switch Game Console - Black (HAC-001(-01) w/Blue & Red Joycon (Renewed)
  • Play your way with the Nintendo Switch gaming system. Whether you’re at home or on the go, solo or with friends, the Nintendo Switch system is designed to fit your life. Dock your Nintendo Switch to enjoy HD gaming on your TV. Heading out? Just undock your console and keep playing in handheld mode
  • This model includes battery life of approximately 4.5 - 9 hours.
  • The battery life will depend on the games you play. For instance, the battery will last approximately 5.5 hours for The Legend of Zelda: Breath of the Wild (games sold separately)
  • Model number HAC 001( 01)

EB Games Canada CEO and owner Stéphan Tétrault said, “There’s something special about gathering around the games we love, and we believe physical retail has an important role to play in creating those moments,” while Nintendo of Canada vice president and general manager Susan Pennefather said, “We’re always looking for new ways for people to experience Nintendo games and worlds.”

Quick Recap

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SaleBestseller No. 3
Nintendo Switch Game Console - Black (HAC-001(-01) w/Blue & Red Joycon (Renewed)
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This model includes battery life of approximately 4.5 - 9 hours.; Model number HAC 001( 01)
$199.90
SaleBestseller No. 4
Nintendo Switch with Neon Blue and Red Joy-Con (Renewed) | Handheld, tabletop and TV play modes
Nintendo Switch with Neon Blue and Red Joy-Con (Renewed) | Handheld, tabletop and TV play modes
6.2” LCD screen.; Three play modes: TV, tabletop, and handheld; Local co-op, online, and local wireless multiplayer
$194.00
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  • One player can use a Joy-Con in each hand
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  • 6.2” LCD screen.
  • Three play modes: TV, tabletop, and handheld
  • Local co-op, online, and local wireless multiplayer
  • Detachable Joy-Con controllers

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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